{"id":26713,"date":"2024-06-03T21:48:56","date_gmt":"2024-06-03T19:48:56","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=26713"},"modified":"2024-06-09T22:01:46","modified_gmt":"2024-06-09T20:01:46","slug":"cas-na-renesanci-zazitku-ve-vozidle","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/en\/cas-na-renesanci-zazitku-ve-vozidle\/","title":{"rendered":"\u010cas na renesanci z\u00e1\u017eitk\u016f ve vozidle"},"content":{"rendered":"

P\u0159ed p\u011bti lety se vedly ostr\u00e9 debaty o tom, kdo vyhraje v\u00e1lku o silnice. Milovn\u00edci spalovac\u00edch motor\u016f v\u00e1\u0161niv\u011b h\u00e1jili sv\u00e9 pr\u00e1vo udr\u017eet si nadvl\u00e1du na d\u00e1lnic\u00edch, zat\u00edmco fanatici elektromobil\u016f (a mnoh\u00e9 vl\u00e1dy) obhajovali sv\u016fj zp\u016fsob dopravy jako \u017eivotaschopn\u00e9 a dlouhodob\u00e9 \u0159e\u0161en\u00ed budoucnosti mobility.<\/strong><\/p>\n

Nyn\u00ed se zd\u00e1, \u017ee v\u0161ichni sundali nohu z ped\u00e1lu. Vl\u00e1da Spojen\u00e9ho kr\u00e1lovstv\u00ed potvrdila odklad z\u00e1kazu pou\u017e\u00edv\u00e1n\u00ed automobil\u016f na fosiln\u00ed paliva a\u017e do roku 2035. Elektromobily tvo\u0159\u00ed m\u00e9n\u011b ne\u017e 15 % prodej\u016f nov\u00fdch automobil\u016f ve Spojen\u00e9m kr\u00e1lovstv\u00ed a jeden z p\u011bti motorist\u016f obecn\u011bji uva\u017euje o tom, \u017ee by se zcela vzdal sv\u00e9ho vozu. Elektromobily mohou b\u00fdt st\u00e1le je\u0161t\u011b v\u00fdrazem technick\u00fdch mo\u017enost\u00ed budouc\u00edho sv\u011bta automobilismu. V\u00fdzva spo\u010d\u00edv\u00e1 v tom, aby se motorist\u00e9 znovu inspirovali zku\u0161enostmi, kter\u00e9 jsou stejn\u011b tak orientovan\u00e9 na budoucnost a inovativn\u00ed.<\/p>\n

Jablko je p\u0159\u00edli\u0161 daleko od stromu<\/h3>\n

Ned\u00e1vn\u00e9 ozn\u00e1men\u00ed spole\u010dnosti Apple, \u017ee se stahuje ze z\u00e1vodu o elektromobily, nazna\u010duje, \u017ee nen\u00ed tou spr\u00e1vnou zna\u010dkou, kter\u00e1 by m\u011bla v\u00e9st konvoj do budoucnosti. Ot\u00e1zkou je, zda je v automobilov\u00e9m pr\u016fmyslu prostor pro to, aby Apple uplatnil sv\u016fj talent pro inovace. Apple je zvykl\u00fd objevovat se v odv\u011btv\u00edch, kde by to z\u00e1kazn\u00edci mo\u017en\u00e1 ne\u010dekali, ale pouze v p\u0159\u00edpad\u011b, \u017ee je v dan\u00e9m odv\u011btv\u00ed prostor pro skute\u010dn\u00e9 inovace. A realita je takov\u00e1, \u017ee sl\u00e1bnouc\u00ed vl\u00e1dn\u00ed podpora a osobn\u00ed finan\u010dn\u00ed tlaky zp\u016fsobuj\u00ed, \u017ee automobilov\u00fd pr\u016fmysl nem\u00e1 prostor pro to, aby se n\u011bkdo zven\u010d\u00ed stal inspirac\u00ed pro tuto revoluci.<\/p>\n

Spole\u010dnost Apple se sna\u017eila prolomit bari\u00e9ry automobilov\u00e9ho pr\u016fmyslu, ale st\u00e1le v\u00edce se zd\u00e1, \u017ee se jedn\u00e1 o odv\u011btv\u00ed, ve kter\u00e9m maj\u00ed kl\u00ed\u010de k \u00fasp\u011bchu skute\u010dn\u011b zaveden\u00ed hr\u00e1\u010di.<\/p>\n

V p\u0159\u00edpad\u011b pochybnost\u00ed vzhl\u00e9dn\u011bte k obloze<\/h3>\n

Relevance pro publikum, autenticita zna\u010dky a odli\u0161n\u00e1 nab\u00eddka na trhu n\u00e1s vedou zp\u011bt k tomu, \u017ee v\u00fdrobci origin\u00e1ln\u00edch automobil\u016f jsou v pozici, kter\u00e1 jim otev\u00edr\u00e1 automobilov\u00fd sv\u011bt budoucnosti. To, \u017ee \u0159idi\u010di vyp\u00ednaj\u00ed zapalov\u00e1n\u00ed, neznamen\u00e1, \u017ee odm\u00edtaj\u00ed zna\u010dku automobilu jako takovou. Je to sp\u00ed\u0161e odraz toho, \u017ee cesta automobilem ji\u017e nem\u00e1 takovou hodnotu jako kdysi. Nyn\u00ed se z n\u00ed st\u00e1v\u00e1 mrtv\u00fd \u010das. V boji proti tomu by se v\u00fdrobci automobil\u016f mohli inspirovat v\u00fdvojem leteck\u00fdch spole\u010dnost\u00ed.<\/p>\n

Kdy\u017e se cestov\u00e1n\u00ed letadlem stalo relativn\u011b b\u011b\u017enou z\u00e1le\u017eitost\u00ed, leteck\u00e9 spole\u010dnosti zjistily, \u017ee maj\u00ed p\u0159\u00edle\u017eitost je\u0161t\u011b v\u00edce za\u010dlenit svou zna\u010dku do z\u00e1\u017eitk\u016f, kter\u00e9 cestuj\u00edc\u00ed z\u00edsk\u00e1vaj\u00ed p\u0159i cestov\u00e1n\u00ed jejich letadly. \u010cas str\u00e1ven\u00fd v letadle ji\u017e nemusel b\u00fdt mrtv\u00fdm \u010dasem p\u0159i p\u0159eprav\u011b – automobilov\u00fd pr\u016fmysl se v sou\u010dasn\u00e9 dob\u011b bl\u00ed\u017e\u00ed t\u00e9to propasti – ale umo\u017enil hlub\u0161\u00ed spojen\u00ed mezi zna\u010dkou a cestuj\u00edc\u00edm.<\/p>\n

Nap\u0159\u00edklad spole\u010dnost American Airlines si uv\u011bdomila, \u017ee jej\u00ed zna\u010dka slou\u017e\u00ed p\u0159ev\u00e1\u017en\u011b obchodn\u00edmu publiku; aby si tuto specializaci je\u0161t\u011b v\u00edce upevnila, zam\u011b\u0159ila se na prvky, kter\u00e9 by zlep\u0161ily z\u00e1\u017eitek z cestov\u00e1n\u00ed za obchodem, v\u010detn\u011b zaveden\u00ed sedadel v prvn\u00ed t\u0159\u00edd\u011b, kter\u00e1 se ot\u00e1\u010dej\u00ed, aby cestuj\u00edc\u00ed mohli ps\u00e1t u stolu.<\/p>\n

Naproti tomu spole\u010dnost Emirates pochopila, \u017ee jej\u00ed nab\u00eddka na trhu je st\u00e1le v\u00edce spojov\u00e1na s luxusn\u00edm cestov\u00e1n\u00edm. Funkce, kter\u00e9 do sv\u00fdch kabin zavedla, se proto zam\u011b\u0159ily v\u00fdhradn\u011b na to, aby cestuj\u00edc\u00edm umo\u017enily dos\u00e1hnout maxim\u00e1ln\u00edho pohodl\u00ed a pocitu v\u00fdrazn\u00e9 exkluzivity. Leteck\u00e9 spole\u010dnosti si uv\u011bdomily, \u017ee je d\u016fle\u017eit\u00e9, aby se o um\u00edst\u011bn\u00ed a \u00fa\u010delu jejich zna\u010dky dozv\u011bd\u011bli v\u0161ichni cestuj\u00edc\u00ed v jejich letadlech.<\/p>\n

Z\u00e1\u017eitkov\u00e1 vozidla s elektrick\u00fdm pohonem<\/h3>\n

Tesla je z\u0159ejm\u00fdm p\u0159\u00edkladem v\u00fdrobce automobil\u016f, kter\u00fd se tak\u00e9 siln\u011b op\u00edr\u00e1 o osobnost sv\u00e9 zna\u010dky, aby pozvedl z\u00e1\u017eitek z automobilu. D\u00edky tomu, \u017ee se jej\u00ed n\u00e1ladov\u00e1 identita zna\u010dky prom\u00edtla do z\u00e1\u017eitku ve voze, maj\u00ed pro ni smysl takov\u00e9 funkce, jako je karaoke ve voze nebo ukazatele prd\u011bn\u00ed. Nebude to d\u00e1vat smysl u v\u0161ech zna\u010dek, ve skute\u010dnosti je nepravd\u011bpodobn\u00e9, \u017ee by u jin\u00fdch zna\u010dek d\u00e1valo smysl zav\u00e1d\u011bt takov\u00e9 komedi\u00e1ln\u00ed prvky. V\u00fdrobci automobil\u016f v\u0161ak dod\u00e1vaj\u00ed z\u00e1kazn\u00edk\u016fm vozy ji\u017e des\u00edtky let a budou m\u00edt p\u0159ehled o tom, jak je zna\u010dka na trhu vn\u00edm\u00e1na.<\/p>\n

\u00a0\"Mercedes-Benz<\/p>\n

Osobnost zna\u010dky by se mohla st\u00e1t v\u00edce prodejn\u00edm bodem<\/em><\/p>\n

Tyto informace byly vyu\u017eity k pe\u010dliv\u011b strategicky promy\u0161len\u00e9mu \u00fa\u010delu zna\u010dky a jej\u00edmu postaven\u00ed. Pr\u00e1v\u011b tento postoj zna\u010dky bude nej\u00fa\u010dinn\u011bji informovat o tom, co \u0159idi\u010d nebo cestuj\u00edc\u00ed v kabin\u011b za\u017eije. Nap\u0159\u00edklad zna\u010dka Ford je proslul\u00e1 spolehlivost\u00ed, pou\u017eitelnost\u00ed a funk\u010dnost\u00ed. Jak by se to mohlo projevit ve vylep\u0161en\u00e9m z\u00e1\u017eitku? Mo\u017en\u00e1 by mohl zav\u00e9st pracovn\u00ed stoly, podobn\u011b jako to ud\u011blala spole\u010dnost American Airlines.<\/p>\n

Mercedes-Benz se v\u0161ak mo\u017en\u00e1 vyd\u00e1 podobnou cestou jako Emirates. Mercedes je proslul\u00fd sv\u00fdm luxusem, a tak se jeho z\u00e1\u017eitky ve voze soust\u0159ed\u00ed na absolutn\u00ed pohodl\u00ed a n\u00e1dheru.<\/p>\n

Budoucnost automobilov\u00e9 dopravy se bl\u00ed\u017e\u00ed k z\u00e1sadn\u00ed zm\u011bn\u011b. Dlouhodob\u011b zaveden\u00ed v\u00fdrobci automobil\u016f by se nem\u011bli ob\u00e1vat, \u017ee se ztrat\u00ed. Rozum\u011bj\u00ed kupuj\u00edc\u00edm automobil\u016f a tomu, co jejich zna\u010dka pro z\u00e1kazn\u00edky znamen\u00e1. T\u00edm, \u017ee umo\u017en\u00ed zna\u010dce inspirovat budouc\u00ed z\u00e1\u017eitky v aut\u011b, se mohou hr\u00e1\u010di dostat do pozice l\u00eddra pro definov\u00e1n\u00ed nov\u00fdch z\u00e1\u017eitk\u016f v aut\u011b.<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

P\u0159ed p\u011bti lety se vedly ostr\u00e9 debaty o tom, kdo vyhraje v\u00e1lku o silnice. Milovn\u00edci spalovac\u00edch motor\u016f v\u00e1\u0161niv\u011b h\u00e1jili sv\u00e9 pr\u00e1vo udr\u017eet si nadvl\u00e1du na d\u00e1lnic\u00edch, zat\u00edmco fanatici elektromobil\u016f (a mnoh\u00e9 vl\u00e1dy) obhajovali sv\u016fj zp\u016fsob dopravy jako \u017eivotaschopn\u00e9 a dlouhodob\u00e9 \u0159e\u0161en\u00ed budoucnosti mobility. Nyn\u00ed se zd\u00e1, \u017ee v\u0161ichni sundali nohu z ped\u00e1lu. Vl\u00e1da Spojen\u00e9ho kr\u00e1lovstv\u00ed […]<\/p>\n","protected":false},"author":81,"featured_media":26714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\n\u010cas na renesanci z\u00e1\u017eitk\u016f ve vozidle | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/cas-na-renesanci-zazitku-ve-vozidle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u010cas na renesanci z\u00e1\u017eitk\u016f ve vozidle\" \/>\n<meta property=\"og:description\" content=\"P\u0159ed p\u011bti lety se vedly ostr\u00e9 debaty o tom, kdo vyhraje v\u00e1lku o silnice. 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