{"id":22368,"date":"2023-03-21T21:35:18","date_gmt":"2023-03-21T20:35:18","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=22368"},"modified":"2023-03-29T21:46:49","modified_gmt":"2023-03-29T19:46:49","slug":"je-tohle-zacatek-trendu-predplatneho-automobilu","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/en\/je-tohle-zacatek-trendu-predplatneho-automobilu\/","title":{"rendered":"Je tohle za\u010d\u00e1tek trendu p\u0159edplatn\u00e9ho automobil\u016f?"},"content":{"rendered":"

Automobilov\u00fd pr\u016fmysl je na prahu z\u00e1sadn\u00ed zm\u011bny. V\u00fdrobci automobil\u016f za\u010d\u00ednaj\u00ed zkoumat nov\u00e9 obchodn\u00ed modely, kter\u00e9 se odkl\u00e1n\u011bj\u00ed od tradi\u010dn\u00edho vlastnictv\u00ed automobil\u016f. Jedn\u00edm z nejslibn\u011bj\u0161\u00edch z t\u011bchto nov\u00fdch model\u016f je p\u0159edplacen\u00e1 slu\u017eba, kter\u00e1 z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uje v\u011bt\u0161\u00ed svobodu p\u0159i pou\u017e\u00edv\u00e1n\u00ed automobil\u016f bez tlaku na jejich koupi a vlastnictv\u00ed.<\/strong><\/p>\n

Ned\u00e1vn\u00e1 ozn\u00e1men\u00ed v\u00fdrobc\u016f automobil\u016f, jako jsou Mercedes, BMW a Volvo, nazna\u010duj\u00ed, \u017ee se odv\u011btv\u00ed ub\u00edr\u00e1 t\u00edmto sm\u011brem. Nap\u0159\u00edklad Mercedes ned\u00e1vno ozn\u00e1mil, \u017ee bude z\u00e1kazn\u00edk\u016fm \u00fa\u010dtovat pau\u0161\u00e1ln\u00ed p\u0159edplatn\u00e9, kter\u00e9 jim umo\u017en\u00ed odemknout vy\u0161\u0161\u00ed rychlost u n\u011bkter\u00fdch voz\u016f z nov\u00e9 elektrick\u00e9 \u0159ady. A\u010dkoli tato zpr\u00e1va nebyla n\u011bkter\u00fdmi z\u00e1kazn\u00edky p\u0159ijata dob\u0159e, zd\u00e1 se, \u017ee podobn\u00e9 mo\u017enosti zkoumaj\u00ed i dal\u0161\u00ed v\u00fdrobci.<\/p>\n

Jak tedy vypad\u00e1 budoucnost vlastnictv\u00ed automobil\u016f?<\/h4>\n

Ur\u010dit\u011b m\u016f\u017eeme o\u010dek\u00e1vat, \u017ee modely a funkce zalo\u017een\u00e9 na p\u0159edplatn\u00e9m bude zav\u00e1d\u011bt v\u00edce v\u00fdrobc\u016f. To by mohlo zahrnovat v\u0161e od pau\u0161\u00e1ln\u00edho p\u0159edplatn\u00e9ho, kter\u00e9 z\u00e1kazn\u00edk\u016fm umo\u017en\u00ed p\u0159\u00edstup k \u0159ad\u011b r\u016fzn\u00fdch voz\u016f. Nebo funkce placen\u00e9 za pou\u017eit\u00ed, kter\u00e9 \u0159idi\u010d\u016fm umo\u017en\u00ed odemknout vy\u0161\u0161\u00ed rychlosti nebo mo\u017enosti z\u00e1bavy ve voze.<\/p>\n

Kl\u00ed\u010dem k \u00fasp\u011bchu bude pro v\u00fdrobce nalezen\u00ed spr\u00e1vn\u00e9 rovnov\u00e1hy mezi nab\u00eddkou flexibility a svobody, po kter\u00e9 z\u00e1kazn\u00edci tou\u017e\u00ed, a z\u00e1rove\u0148 poskytov\u00e1n\u00edm funkc\u00ed a mo\u017enost\u00ed, kter\u00e9 o\u010dek\u00e1vaj\u00ed. To bude vy\u017eadovat hlubok\u00e9 porozum\u011bn\u00ed pot\u0159eb\u00e1m a preferenc\u00edm z\u00e1kazn\u00edk\u016f a tak\u00e9 ochotu experimentovat s nov\u00fdmi modely a funkcemi.<\/p>\n

\"Porsche<\/p>\n

Mnoho zna\u010dek za\u010d\u00edn\u00e1 testovat nab\u00eddky p\u0159edplatn\u00e9ho<\/em><\/p>\n

V\u00fdhody modelu p\u0159edplatn\u00e9ho<\/h3>\n

A\u010dkoli se tato zm\u011bna obchodn\u00edho modelu m\u016f\u017ee n\u011bkomu zd\u00e1t skli\u010duj\u00edc\u00ed, m\u00e1 potenci\u00e1l p\u0159in\u00e9st v\u00fdznamn\u00e9 v\u00fdhody jak v\u00fdrobc\u016fm, tak z\u00e1kazn\u00edk\u016fm. V\u00fdrobc\u016fm mohou modely zalo\u017een\u00e9 na p\u0159edplatn\u00e9m poskytnout p\u0159edv\u00eddateln\u011bj\u0161\u00ed tok p\u0159\u00edjm\u016f a tak\u00e9 cenn\u00e9 \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed a preferenc\u00edch z\u00e1kazn\u00edk\u016f.<\/p>\n

Anal\u00fdzou \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed mohou podniky z\u00edskat p\u0159ehled o chov\u00e1n\u00ed, preferenc\u00edch a vzorc\u00edch chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Nap\u0159\u00edklad sledov\u00e1n\u00edm \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed m\u016f\u017ee v\u00fdrobce automobil\u016f zjistit, kter\u00e9 funkce nebo slu\u017eby jsou vyu\u017e\u00edv\u00e1ny nej\u010dast\u011bji. D\u00edky tomu m\u016f\u017ee zjistit, kter\u00e9 funkce jsou pro jeho z\u00e1kazn\u00edky nejd\u016fle\u017eit\u011bj\u0161\u00ed a kter\u00e9 je mo\u017en\u00e9 odstranit nebo upravit. Krom\u011b toho mohou spole\u010dnosti na z\u00e1klad\u011b sledov\u00e1n\u00ed \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed ur\u010dit, kdy je nejvhodn\u011bj\u0161\u00ed nab\u00eddnout propaga\u010dn\u00ed akce nebo slevy nebo zav\u00e9st nov\u00e9 slu\u017eby. \u00dadaje ze sledov\u00e1n\u00ed mohou nap\u0159\u00edklad spolehliv\u011b ur\u010dit, kdy je t\u0159eba vym\u011bnit pneumatiky, ne\u017e se stanou nebezpe\u010dn\u00fdmi.<\/p>\n

Je to tak\u00e9 potenci\u00e1ln\u00ed zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f. Automobilov\u00e9 spole\u010dnosti mohou v\u00fdrazn\u011b zv\u00fd\u0161it sv\u00e9 p\u0159\u00edjmy pomoc\u00ed modelu p\u0159edplatn\u00e9ho t\u00edm, \u017ee nab\u00eddnou r\u016fzn\u00e9 stupn\u011b slu\u017eeb. Ty by m\u011bly b\u00fdt vybaveny r\u016fzn\u00fdmi \u00farovn\u011bmi funkc\u00ed nebo v\u00fdhod za r\u016fzn\u00e9 ceny. Z\u00e1kazn\u00edci si tak mohou vybrat p\u0159edplatn\u00e9, kter\u00e9 nejl\u00e9pe vyhovuje jejich pot\u0159eb\u00e1m a rozpo\u010dtu. Dal\u0161\u00edm zp\u016fsobem, jak zv\u00fd\u0161it p\u0159\u00edjmy, je nab\u00eddka dopl\u0148kov\u00fdch slu\u017eeb nebo v\u00fdhod, jako jsou slu\u017eby concierge<\/em> nebo slevy na \u00fadr\u017ebu a opravy. D\u00edky pln\u00e9mu porozum\u011bn\u00ed vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb z\u00e1kazn\u00edky mohou prodejn\u00ed t\u00fdmy \u010dinit dob\u0159e informovan\u00e1 rozhodnut\u00ed o tom, kter\u00fdm z\u00e1kazn\u00edk\u016fm tyto vy\u0161\u0161\u00ed \u00farovn\u011b nebo dopl\u0148kov\u00e9 slu\u017eby s v\u011bt\u0161\u00edm \u00fasp\u011bchem prod\u00e1vat.<\/p>\n

Z\u00e1kazn\u00edk\u016fm nab\u00edzej\u00ed slu\u017eby pay-as-you-go<\/em> v\u011bt\u0161\u00ed flexibilitu a svobodu, proto\u017ee jim umo\u017e\u0148uj\u00ed vyu\u017e\u00edvat vozy, kdy a jak pot\u0159ebuj\u00ed, ani\u017e by se museli zavazovat k dlouhodob\u00e9mu n\u00e1kupu. To uv\u00edtaj\u00ed zejm\u00e9na spot\u0159ebitel\u00e9, proto\u017ee vysok\u00e1 inflace a rostouc\u00ed \u00fa\u010dty dom\u00e1cnost\u00ed zat\u011b\u017euj\u00ed rozpo\u010dty v\u011bt\u0161iny lid\u00ed. Proto bude svoboda pou\u017e\u00edvat auto podle pot\u0159eby, a ne ho kupovat, u mnoha lid\u00ed nepochybn\u011b obl\u00edben\u00e1.<\/p>\n

Jak efektivn\u011b komunikovat<\/h3>\n

Aby v\u0161ak byl tento nov\u00fd model \u00fasp\u011b\u0161n\u00fd, budou muset v\u00fdrobci automobil\u016f informovat o v\u00fdhod\u00e1ch a d\u016fvodech, pro\u010d jsou slu\u017eby zalo\u017een\u00e9 na p\u0159edplatn\u00e9m pro n\u011bkter\u00e9 z\u00e1kazn\u00edky dra\u017e\u0161\u00ed. Jedn\u00edm ze zp\u016fsob\u016f, jak mohou automobilky tuto zm\u011bnu efektivn\u011b komunikovat, je poskytnout podrobn\u00e9 informace na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti a prost\u0159ednictv\u00edm kan\u00e1l\u016f z\u00e1kaznick\u00e9ho servisu. To by mohlo zahrnovat jasn\u00e9 vysv\u011btlen\u00ed mo\u017enost\u00ed p\u0159edplatn\u00e9ho, cen a p\u0159\u00edpadn\u00fdch souvisej\u00edc\u00edch n\u00e1klad\u016f. Krom\u011b toho mohou spole\u010dnosti prov\u00e1d\u011bt pr\u016fzkum mezi z\u00e1kazn\u00edky, aby z\u00edskaly p\u0159ehled o tom, co z\u00e1kazn\u00edci v r\u00e1mci p\u0159edplatn\u00e9ho hledaj\u00ed, a vyu\u017e\u00edt tyto informace k p\u0159izp\u016fsoben\u00ed sd\u011blen\u00ed.<\/p>\n

Navzdory n\u011bkter\u00fdm probl\u00e9m\u016fm p\u0159edstavuje model placen\u00e9ho p\u0159edplatn\u00e9ho pro automobilov\u00fd pr\u016fmysl obrovskou p\u0159\u00edle\u017eitost. M\u00e1 potenci\u00e1l revolu\u010dn\u011b zm\u011bnit zp\u016fsob, jak\u00fdm p\u0159em\u00fd\u0161l\u00edme o vlastnictv\u00ed automobil\u016f, a p\u0159in\u00e9st v\u011bt\u0161\u00ed v\u00fdhody v\u00fdrobc\u016fm i z\u00e1kazn\u00edk\u016fm. Vzhledem k tomu, \u017ee tento nov\u00fd obchodn\u00ed model za\u010d\u00edn\u00e1 zkoumat st\u00e1le v\u00edce v\u00fdrobc\u016f, bude zaj\u00edmav\u00e9 sledovat, jak se odv\u011btv\u00ed v n\u00e1sleduj\u00edc\u00edch letech p\u0159izp\u016fsob\u00ed a vyvine.<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Automobilov\u00fd pr\u016fmysl je na prahu z\u00e1sadn\u00ed zm\u011bny. V\u00fdrobci automobil\u016f za\u010d\u00ednaj\u00ed zkoumat nov\u00e9 obchodn\u00ed modely, kter\u00e9 se odkl\u00e1n\u011bj\u00ed od tradi\u010dn\u00edho vlastnictv\u00ed automobil\u016f. Jedn\u00edm z nejslibn\u011bj\u0161\u00edch z t\u011bchto nov\u00fdch model\u016f je p\u0159edplacen\u00e1 slu\u017eba, kter\u00e1 z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uje v\u011bt\u0161\u00ed svobodu p\u0159i pou\u017e\u00edv\u00e1n\u00ed automobil\u016f bez tlaku na jejich koupi a vlastnictv\u00ed. Ned\u00e1vn\u00e1 ozn\u00e1men\u00ed v\u00fdrobc\u016f automobil\u016f, jako jsou Mercedes, BMW a […]<\/p>\n","protected":false},"author":81,"featured_media":22369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nJe tohle za\u010d\u00e1tek trendu p\u0159edplatn\u00e9ho automobil\u016f? | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je tohle za\u010d\u00e1tek trendu p\u0159edplatn\u00e9ho automobil\u016f?\" \/>\n<meta property=\"og:description\" content=\"Automobilov\u00fd pr\u016fmysl je na prahu z\u00e1sadn\u00ed zm\u011bny. 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V\u00fdrobci automobil\u016f za\u010d\u00ednaj\u00ed zkoumat nov\u00e9 obchodn\u00ed modely, kter\u00e9 se odkl\u00e1n\u011bj\u00ed od tradi\u010dn\u00edho vlastnictv\u00ed automobil\u016f. Jedn\u00edm z nejslibn\u011bj\u0161\u00edch z t\u011bchto nov\u00fdch model\u016f je p\u0159edplacen\u00e1 slu\u017eba, kter\u00e1 z\u00e1kazn\u00edk\u016fm umo\u017e\u0148uje v\u011bt\u0161\u00ed svobodu p\u0159i pou\u017e\u00edv\u00e1n\u00ed automobil\u016f bez tlaku na jejich koupi a vlastnictv\u00ed. Ned\u00e1vn\u00e1 ozn\u00e1men\u00ed v\u00fdrobc\u016f automobil\u016f, jako jsou Mercedes, BMW a […]","og_url":"https:\/\/autoklastr.cz\/en\/je-tohle-zacatek-trendu-predplatneho-automobilu\/","og_site_name":"Autoklastr","article_published_time":"2023-03-21T20:35:18+00:00","article_modified_time":"2023-03-29T19:46:49+00:00","og_image":[{"width":1184,"height":592,"url":"https:\/\/autoklastr.cz\/wp-content\/uploads\/2023\/03\/Netflix-for-cars-is-there-a-future-for-vehicle-subscriptions.jpg","type":"image\/jpeg"}],"author":"Karel B\u0159emek","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karel B\u0159emek","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/","url":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/","name":"Je tohle za\u010d\u00e1tek trendu p\u0159edplatn\u00e9ho automobil\u016f?","isPartOf":{"@id":"https:\/\/autoklastr.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/#primaryimage"},"image":{"@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/#primaryimage"},"thumbnailUrl":"https:\/\/autoklastr.cz\/wp-content\/uploads\/2023\/03\/Netflix-for-cars-is-there-a-future-for-vehicle-subscriptions.jpg","datePublished":"2023-03-21T20:35:18+00:00","dateModified":"2023-03-29T19:46:49+00:00","author":{"@id":"https:\/\/autoklastr.cz\/#\/schema\/person\/51de917140dff28ece1c759a7579ba79"},"breadcrumb":{"@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/#primaryimage","url":"https:\/\/autoklastr.cz\/wp-content\/uploads\/2023\/03\/Netflix-for-cars-is-there-a-future-for-vehicle-subscriptions.jpg","contentUrl":"https:\/\/autoklastr.cz\/wp-content\/uploads\/2023\/03\/Netflix-for-cars-is-there-a-future-for-vehicle-subscriptions.jpg","width":1184,"height":592},{"@type":"BreadcrumbList","@id":"https:\/\/autoklastr.cz\/cs\/je-tohle-zacatek-trendu-predplatneho-automobilu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/autoklastr.cz\/cs\/"},{"@type":"ListItem","position":2,"name":"Je tohle za\u010d\u00e1tek trendu p\u0159edplatn\u00e9ho automobil\u016f?"}]},{"@type":"WebSite","@id":"https:\/\/autoklastr.cz\/#website","url":"https:\/\/autoklastr.cz\/","name":"Autoklastr","description":"Spole\u010dn\u011b v Automotive!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autoklastr.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/autoklastr.cz\/#\/schema\/person\/51de917140dff28ece1c759a7579ba79","name":"Karel B\u0159emek","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/autoklastr.cz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ba59bb4aee7dc631079170762e66e8c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba59bb4aee7dc631079170762e66e8c6?s=96&d=mm&r=g","caption":"Karel B\u0159emek"}}]}},"_links":{"self":[{"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/posts\/22368"}],"collection":[{"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/comments?post=22368"}],"version-history":[{"count":2,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/posts\/22368\/revisions"}],"predecessor-version":[{"id":22371,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/posts\/22368\/revisions\/22371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/media\/22369"}],"wp:attachment":[{"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/media?parent=22368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/categories?post=22368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/tags?post=22368"},{"taxonomy":"kategorie_prispevku","embeddable":true,"href":"https:\/\/autoklastr.cz\/en\/wp-json\/wp\/v2\/kategorie_prispevku?post=22368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}