{"id":19817,"date":"2022-02-03T12:38:05","date_gmt":"2022-02-03T11:38:05","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?post_type=akce&#038;p=19817"},"modified":"2022-02-10T15:03:31","modified_gmt":"2022-02-10T14:03:31","slug":"webinar-patenty-znacka-design-pri-exportu","status":"publish","type":"akce","link":"https:\/\/autoklastr.cz\/en\/akce\/webinar-patenty-znacka-design-pri-exportu\/","title":{"rendered":"Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19864\" src=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7-300x94.png\" alt=\"\" width=\"800\" height=\"250\" srcset=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7-300x94.png 300w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7-1024x320.png 1024w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7-768x240.png 768w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7-1200x375.png 1200w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/Kopie-navrhu-udrzba-7.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>Patenty, zna\u010dka a design p\u0159i exportu \u2013 nejlep\u0161\u00ed praxe a aktu\u00e1ln\u00ed podpora<\/strong><\/p>\n<p style=\"font-weight: 400;\">Na semin\u00e1\u0159i se dozv\u00edte, co pat\u0159\u00ed mezi z\u00e1klady ochrany du\u0161evn\u00edho vlastnictv\u00ed (IP), kter\u00e9 mus\u00ed \u00fasp\u011b\u0161n\u00fd export\u00e9r zn\u00e1t. Ne\u010dekejte z\u00e1plavu paragraf\u016f, ale sp\u00ed\u0161e praktick\u00e9 rady, jak pro sebe vyu\u017e\u00edt pr\u00e1v plynouc\u00edch z patent\u016f, u\u017eitn\u00fdch vzor\u016f, ochrann\u00fdch zn\u00e1mek \u010di pr\u016fmyslov\u00fdch vzor\u016f a vyhnout se rizik\u016fm s nimi spojen\u00fdm.<\/p>\n<p style=\"font-weight: 400;\">Dokud je spole\u010dnost mal\u00e1, zanedb\u00e1v\u00e1n\u00ed ochrany du\u0161evn\u00edho vlastnictv\u00ed pouze ub\u00edr\u00e1 p\u0159\u00edle\u017eitost d\u00e9le si zachovat svoji konkuren\u010dn\u00ed v\u00fdhodu \u010di zaujmout investora. U v\u011bt\u0161\u00edch firem expanduj\u00edc\u00edch do zahrani\u010d\u00ed ale podcen\u011bn\u00ed t\u00e9to problematiky m\u016f\u017ee m\u00edt a\u017e fat\u00e1ln\u00ed n\u00e1sledky. Nejen\u017ee konkurenti p\u0159evezmou vyd\u0159en\u00e9 know-how, ale neznalost pr\u00e1v ostatn\u00edch firem v oboru m\u016f\u017ee nav\u00edc v\u00e9st k jejich poru\u0161ov\u00e1n\u00ed a spor\u016fm. Spole\u010dnosti pak mus\u00ed stahovat v\u00fdrobky z trhu nebo platit vysok\u00e9 mimosoudn\u00ed vyrovn\u00e1n\u00ed. P\u0159itom by \u010dasto sta\u010dila alespo\u0148 z\u00e1kladn\u00ed znalost t\u00e9to problematiky.<\/p>\n<p>\u00a0\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19821\" src=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-300x169.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-300x169.png 300w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-1024x576.png 1024w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-768x432.png 768w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-1536x864.png 1536w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22-1200x675.png 1200w, https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/grafika-do-newsletteru-euipo-22.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>Dozv\u00edte se nap\u0159\u00edklad:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Jak vymyslet origin\u00e1ln\u00ed n\u00e1zev, kter\u00fd nebude v kolizi s ochrannou zn\u00e1mkou?<\/li>\n<li style=\"font-weight: 400;\">Kdy je l\u00e9pe \u0159e\u0161en\u00ed utajit, zve\u0159ejnit a kdy chr\u00e1nit?<\/li>\n<li style=\"font-weight: 400;\">Co lze patentem chr\u00e1nit u n\u00e1s a co v jin\u00fdch zem\u00edch?<\/li>\n<li style=\"font-weight: 400;\">Kolik se vyplat\u00ed do ochrany investovat?<\/li>\n<li style=\"font-weight: 400;\">K \u010demu je re\u0161er\u0161e v patentov\u00fdch a zn\u00e1mkov\u00fdch datab\u00e1z\u00edch na r\u016fzn\u00fdch trz\u00edch?<\/li>\n<li style=\"font-weight: 400;\">Jak si ochr\u00e1nit origin\u00e1ln\u00ed vzhled sv\u00e9ho v\u00fdrobku, aplikace nebo t\u0159eba webu?<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Prob\u00edrat budeme i finan\u010dn\u00ed podporu, kterou mohou SME z\u00edskat:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Nastaven\u00ed vhodn\u00e9 strategie a pravidel k\u00a0ochran\u011b du\u0161evn\u00edho vlastnictv\u00ed (tzv. IP Scan) s\u00a090% dotac\u00ed (v\u00fdsledn\u00e1 cena 90 \u20ac)<\/li>\n<li style=\"font-weight: 400;\">Ochrann\u00e9 zn\u00e1mky a pr\u016fmyslov\u00e9 vzory lze p\u0159ihl\u00e1sit se slevou 50-75 % z\u00a0poplatk\u016f<\/li>\n<li style=\"font-weight: 400;\">N\u00e1rodn\u00ed p\u0159ihl\u00e1\u0161ky patent\u016f s\u00a0a\u017e 50% slevou z poplatk\u016f<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Michal Jord\u00e1n<\/strong><\/p>\n<p style=\"font-weight: 400;\">Spoluzakladatel, jednatel a patentov\u00fd z\u00e1stupce\u00a0<a href=\"https:\/\/www.patententer.com\/cs\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.patententer.com\/cs&#038;source=gmail&#038;ust=1643968133269000&#038;usg=AOvVaw0PmWN8bKVN9G4cG4tUHDel\">ve spole\u010dnosti PatentEnter<\/a>, kter\u00e1 je p\u0159edn\u00ed patentovou kancel\u00e1\u0159\u00ed v \u010cR. Ji\u017e 13 let se zab\u00fdv\u00e1 ochranou inovac\u00ed v technologick\u00fdch firm\u00e1ch. V\u017edy klade d\u016fraz na to, aby ochrana du\u0161evn\u00edho vlastnictv\u00ed nastoupila tam, kde to pro majitele m\u00e1 skute\u010dn\u00fd smysl. Specializuje se na oblast patentov\u00fdch re\u0161er\u0161\u00ed, prevenci p\u0159ed kolizemi patentov\u00fdch pr\u00e1v a ochranu pomoc\u00ed patent\u016f a u\u017eitn\u00fdch vzor\u016f. Vedle lektorsk\u00e9 \u010dinnosti se tak\u00e9 v\u011bnuje IP audit\u016fm, tedy nastaven\u00ed spr\u00e1vn\u00fdch proces\u016f v \u010desk\u00fdch firm\u00e1ch, v\u010detn\u011b vyu\u017eit\u00ed patent\u016f, ochrany designov\u00fdch \u0159e\u0161en\u00ed \u010di ochrann\u00fdch zn\u00e1mek.<\/p>\n<p style=\"font-weight: 400;\"><strong>Radek Tihelka<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ve spole\u010dnosti PatentEnter se zam\u011b\u0159uje na ochranu ozna\u010den\u00ed a designu, a to jak na n\u00e1rodn\u00ed, tak i mezin\u00e1rodn\u00ed \u00farovni. V\u011bnuje se prov\u00e1d\u011bn\u00ed re\u0161er\u0161\u00ed, p\u0159\u00edprav\u011b p\u0159ihl\u00e1\u0161ek a tak\u00e9 \u0159e\u0161en\u00ed spor\u016f. Absolvoval dvoulet\u00fd kurz pr\u016fmyslov\u011b pr\u00e1vn\u00ed ochrany na \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed a pr\u00e1ci v patentov\u00e9 kancel\u00e1\u0159i v sou\u010dasnosti spojuje se studiem pr\u00e1v na Masarykov\u011b univerzit\u011b. Radka charakterizuje lidsk\u00fd p\u0159\u00edstup a my\u0161len\u00ed \u201eout of the box\u201c.<\/p>\n<p>&nbsp;<\/p>\n<p>Registrace \u010derven\u00fdm tla\u010d\u00edtkem vlevo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patenty, zna\u010dka a design p\u0159i exportu \u2013 nejlep\u0161\u00ed praxe a aktu\u00e1ln\u00ed podpora Na semin\u00e1\u0159i se dozv\u00edte, co pat\u0159\u00ed mezi z\u00e1klady ochrany du\u0161evn\u00edho vlastnictv\u00ed (IP), kter\u00e9 mus\u00ed \u00fasp\u011b\u0161n\u00fd export\u00e9r zn\u00e1t. Ne\u010dekejte z\u00e1plavu paragraf\u016f, ale sp\u00ed\u0161e praktick\u00e9 rady, jak pro sebe vyu\u017e\u00edt pr\u00e1v plynouc\u00edch z patent\u016f, u\u017eitn\u00fdch vzor\u016f, ochrann\u00fdch zn\u00e1mek \u010di pr\u016fmyslov\u00fdch vzor\u016f a vyhnout se rizik\u016fm [&hellip;]<\/p>\n","protected":false},"featured_media":19863,"template":"","rok":[74],"mesic":[79],"type_action":[536],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:locale:alternate\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu\" \/>\n<meta property=\"og:description\" content=\"Patenty, zna\u010dka a design p\u0159i exportu \u2013 nejlep\u0161\u00ed praxe a aktu\u00e1ln\u00ed podpora Na semin\u00e1\u0159i se dozv\u00edte, co pat\u0159\u00ed mezi z\u00e1klady ochrany du\u0161evn\u00edho vlastnictv\u00ed (IP), kter\u00e9 mus\u00ed \u00fasp\u011b\u0161n\u00fd export\u00e9r zn\u00e1t. Ne\u010dekejte z\u00e1plavu paragraf\u016f, ale sp\u00ed\u0161e praktick\u00e9 rady, jak pro sebe vyu\u017e\u00edt pr\u00e1v plynouc\u00edch z patent\u016f, u\u017eitn\u00fdch vzor\u016f, ochrann\u00fdch zn\u00e1mek \u010di pr\u016fmyslov\u00fdch vzor\u016f a vyhnout se rizik\u016fm [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autoklastr.cz\/en\/akce\/webinar-patenty-znacka-design-pri-exportu\/\" \/>\n<meta property=\"og:site_name\" content=\"Autoklastr\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T14:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/webinar-Autoklastr-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/\",\"url\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/\",\"name\":\"Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu\",\"isPartOf\":{\"@id\":\"https:\/\/autoklastr.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/webinar-Autoklastr-1.png\",\"datePublished\":\"2022-02-03T11:38:05+00:00\",\"dateModified\":\"2022-02-10T14:03:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/#primaryimage\",\"url\":\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/webinar-Autoklastr-1.png\",\"contentUrl\":\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2022\/02\/webinar-Autoklastr-1.png\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/autoklastr.cz\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/autoklastr.cz\/#website\",\"url\":\"https:\/\/autoklastr.cz\/\",\"name\":\"Autoklastr\",\"description\":\"Spole\u010dn\u011b v Automotive!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/autoklastr.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu | Autoklastr","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autoklastr.cz\/cs\/akce\/webinar-patenty-znacka-design-pri-exportu\/","og_locale":"en_US","og_type":"article","og_title":"[:cs]Webin\u00e1\u0159: Patenty, zna\u010dka design p\u0159i exportu[:] | Autoklastr","og_description":"Patenty, zna\u010dka a design p\u0159i exportu \u2013 nejlep\u0161\u00ed praxe a aktu\u00e1ln\u00ed podpora Na semin\u00e1\u0159i se dozv\u00edte, co pat\u0159\u00ed mezi z\u00e1klady ochrany du\u0161evn\u00edho vlastnictv\u00ed (IP), kter\u00e9 mus\u00ed \u00fasp\u011b\u0161n\u00fd export\u00e9r zn\u00e1t. 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