{"id":27472,"date":"2024-11-05T17:25:28","date_gmt":"2024-11-05T16:25:28","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=27472"},"modified":"2024-11-06T17:28:59","modified_gmt":"2024-11-06T16:28:59","slug":"volkswagen-se-muze-od-skodovky-ucit","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/volkswagen-se-muze-od-skodovky-ucit\/","title":{"rendered":"Volkswagen se m\u016f\u017ee od \u0160kodovky u\u010dit"},"content":{"rendered":"
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Volkswagen je ve velk\u00fdch probl\u00e9mech. Rada koncernu vyhl\u00e1sila st\u00e1le je\u0161t\u011b neur\u010dit\u00e9 uzav\u0159en\u00ed t\u0159\u00ed pobo\u010dek, bojuje s odbory o m\u00edsta i platy, hodl\u00e1 zmrazovat v\u00fddaje a jej\u00ed koncepce budoucnosti z\u00e1kazn\u00edky neohromuje, ba naopak. \u0160koda i p\u0159es probl\u00e9my boduje.<\/strong><\/p>\n<\/div>\n

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\u0160koda je uz l\u00e9ta pod k\u0159\u00eddly koncernu Volkswagen. N\u011bkte\u0159\u00ed lid\u00e9 ji u\u017e ani neberou jako samostatnou zna\u010dku. P\u0159esto jde st\u00e1le o\u00a0dv\u011b zna\u010dky a\u00a0v n\u011bmeck\u00fdch m\u00e9di\u00edch \u010dasto vych\u00e1z\u00ed srovn\u00e1va\u010dky obou zna\u010dek. O\u00a0to v\u00edce, \u010d\u00edm v\u00edce dopadaj\u00ed na koncern probl\u00e9my dne\u0161n\u00ed doby. Volkswagen pl\u00e1nuje masivn\u00ed propou\u0161t\u011bn\u00ed a\u00a0p\u0159ipravuje se na je\u0161t\u011b tu\u017e\u0161\u00ed boje, kter\u00e9 jist\u011b nastanou, poda\u0159\u00ed-li se \u010d\u00ednsk\u00fdm elektromobil\u016fm naplno vtrhnout na evropsk\u00fd trh. Pod vlivem v\u0161ech t\u011bchto a\u00a0mnoh\u00fdch dal\u0161\u00edch v\u011bc\u00ed jsou pak mana\u017eer\u016fm koncernu p\u0159edhazov\u00e1ny \u00fasp\u011bchy \u201emen\u0161\u00edch\u201c zna\u010dek a\u00a0je jim vyt\u00fdk\u00e1no, co v\u0161e d\u011blaj\u00ed \u0161patn\u011b, jinak a\u00a0nebo v\u016fbec.<\/span><\/p>\n<\/div>\n

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Srovn\u00e1v\u00e1n\u00ed s\u00a0\u010deskou \u0160kodovkou n\u011bmeck\u00fdm mana\u017eer\u016fm a\u00a0podnikov\u00e9 rad\u011b Volkswagenu ve Wolfsburgu nikdy p\u0159\u00edli\u0161 nevon\u011blo. Volkswagen p\u0159ed v\u00edce ne\u017e t\u0159iceti lety p\u0159eb\u00edral \u0160kodovku, kter\u00e1 v\u00a0t\u00e9 dob\u011b byla ji\u017e zastaral\u00e1, jej\u00ed auta br\u00e1na na evropsk\u00fdch trz\u00edch jako poruchov\u00e1 a\u00a0jej\u00edm hlavn\u00edm tah\u00e1kem byla jen cena automobilu. Koncern umo\u017enil \u0160kodovce chytit druh\u00fd dech a\u00a0nasm\u011broval ji na p\u0159echod k\u00a0modern\u011bj\u0161\u00edm voz\u016fm. A\u00a0hle – vybudoval si tak vlastn\u00ed konkurenci. Samoz\u0159ejm\u011b – co se t\u00fd\u010de prodej\u016f aut zna\u010dky, p\u0159eci jen v\u00a0kone\u010dn\u00e9m d\u016fsledku je \u0160koda sou\u010d\u00e1st\u00ed skupiny VW.<\/span><\/p>\n<\/div>\n

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Ka\u017edop\u00e1dn\u011b – \u0160koda konkuruje nejen Renaultu, Peugeotu a\u00a0jin\u00fdm zna\u010dk\u00e1m, ale doslova ub\u00edr\u00e1 tr\u017en\u00ed pod\u00edly i\u00a0Volkswagenu a\u00a0mnoz\u00ed z\u00e1kazn\u00edci si rad\u011bji po\u0159\u00edd\u00ed v\u016fz \u010desk\u00e9 zna\u010dky ne\u017e Golfa \u010di Passata t\u00e9 n\u011bmeck\u00e9. \u0160koda Enyaq byla dokonce ned\u00e1vno nejprod\u00e1van\u011bj\u0161\u00edm elektromobilem v\u00a0samotn\u00e9m N\u011bmecku. \u0160koda m\u00e1 n\u00e1vratnost p\u0159es osm procent, zat\u00edmco Volkswagen jen procenta dv\u011b. V\u00a0\u010dem tkv\u00ed \u00fasp\u011bch dcery p\u0159ed matkou? P\u0159edev\u0161\u00edm ve flexibilit\u011b a\u00a0podnikatelsk\u00e9m duchu \u010desk\u00e9 zna\u010dky.<\/span><\/p>\n<\/div>\n

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\u0160kodovka se orientuje zejm\u00e9na na v\u00fdchodn\u00ed trhy. Ty se moment\u00e1ln\u011b zdaj\u00ed b\u00fdt stabiln\u011bj\u0161\u00ed ne\u017e ty z\u00e1padn\u00ed. N\u00e1klady na v\u00fdrobu jsou t\u00e9\u017e ni\u017e\u0161\u00ed. To sam\u00e9 plat\u00ed s n\u00e1klady na zam\u011bstnance – v \u010cesk\u00e9 republice zam\u011bstn\u00e1v\u00e1 \u0160kodovka zhruba 35 tis\u00edc zam\u011bstnanc\u016f, Volkswagen v N\u011bmecku t\u00e9m\u011b\u0159 \u010dty\u0159ikr\u00e1t v\u00edce a jeliko\u017e jsou n\u00e1klady na jednoho zam\u011bstnance nesrovnateln\u00e9, \u0160koda z toho t\u011b\u017e\u00ed. Dal\u0161\u00ed ingredienc\u00ed \u00fasp\u011bchu \u0160kodovky je n\u011bmeck\u00e1 byrokracie a boje s odbory o ka\u017edou d\u00edl\u010d\u00ed z\u00e1le\u017eitost ohledn\u011b zam\u011bstnanc\u016f, v\u00fdroby a dal\u0161\u00edch v\u011bc\u00ed. Odbory v \u010cesk\u00e9 republice se zam\u011b\u0159uj\u00ed v\u00edcem\u00e9n\u011b na kl\u00ed\u010dov\u00e9 ot\u00e1zky, jako jsou nap\u0159\u00edklad pracovn\u00ed podm\u00ednky a odm\u011b\u0148ov\u00e1n\u00ed zam\u011bstnanc\u016f, v N\u011bmecku zasahuj\u00ed i do strategick\u00e9ho sm\u011b\u0159ov\u00e1n\u00ed zna\u010dky a i to m\u00e1 sv\u016fj vliv na sou\u010dasnou situaci.<\/div>\n<\/div>\n
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Nespornou v\u00fdhodou \u0160kodovky je jej\u00ed podnikatelsk\u00fd duch. Jasn\u00e1 vize – modelov\u00e9 \u0159ady -jsou na nejbli\u017e\u0161\u00ed roky jasn\u011b definovan\u00e9 a\u00a0n\u011bjak\u00e9 v\u011bt\u0161\u00ed experimenty a\u00a0excesy v\u00a0testov\u00e1n\u00ed nov\u00fdch model\u016f, kter\u00e9 akor\u00e1t vys\u00e1vaj\u00ed konta VW, nejsou v\u00a0mladoboleslavsk\u00e9 centr\u00e1le probl\u00e9mem. Tak\u00e9 cit pro design a\u00a0my\u0161len\u00ed u\u017eivatele, prakti\u010dnost, pragmatismus a\u00a0selsk\u00fd rozum hraj\u00ed svou roli. To ji\u017e dok\u00e1zali mana\u017ee\u0159i \u0160kodovky mnohokr\u00e1t a\u00a0i proto jim byla v\u00a0r\u00e1mci skupiny sv\u011b\u0159ena st\u00e1le rostouc\u00ed zodpov\u011bdnost za expanzi ve v\u00fdchodn\u00edch zem\u00edch, jako je nap\u0159\u00edklad Indie a\u00a0podobn\u011b. \u0160koda um\u00ed mistrn\u011b vyu\u017e\u00edt koncernov\u00fdch skl\u00e1da\u010dek, kter\u00e9 se ov\u011b\u0159ily – nap\u0159\u00edklad v\u00a0oblastech motor\u016f, p\u0159evodovek a\u00a0jin\u00fdch a\u00a0ruku v\u00a0ruce s\u00a0n\u00edzk\u00fdmi n\u00e1klady pak dok\u00e1\u017e\u00ed tvo\u0159it vozy, kter\u00e9 se prost\u011b z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed, p\u0159ijdou jim zaj\u00edmav\u00e9 a\u00a0dok\u00e1\u017e\u00ed tak konkurovat daleko proltla\u010dovan\u011bj\u0161\u00edm model\u016fm koncernu. I\u00a0p\u0159esto, \u017ee jej nab\u00eddnou ve fin\u00e1le za v\u00edc. Jeden p\u0159\u00edklad za v\u0161echny – nejlevn\u011bj\u0161\u00ed verze \u0160kody Enyaq se v\u00a0N\u011bmecku prod\u00e1v\u00e1 za necel\u00fdch pades\u00e1t tis\u00edc euro. Z\u00e1kladn\u00ed verze technicky podobn\u00e9ho modelu VW ID.4\u00a0se d\u00e1 po\u0159\u00eddit levn\u011bji. P\u0159esto si mnoho z\u00e1kazn\u00edk\u016f po\u0159\u00edd\u00ed pr\u00e1v\u011b Enyaq. Kv\u016fli designu, kv\u016fli vybaven\u00ed, kv\u016fli moderni\u010dnosti. A\u00a0co se t\u00fd\u010de nap\u0159\u00edklad zm\u00edn\u011bn\u00e9ho indick\u00e9ho trhu, \u0160kodovka p\u0159esn\u011b v\u00ed, co d\u011bl\u00e1. Spalovac\u00ed motory tam rozhodn\u011b nevyjdou z\u00a0m\u00f3dy a\u00a0pr\u00e1v\u011b zde se projevila ona vyzdvihovan\u00e1 pragmati\u010dnost \u010cech\u016f – zat\u00edmco mnoh\u00e9 sv\u011btov\u00e9 zna\u010dky ohla\u0161uj\u00ed datumy, kdy skon\u010d\u00ed s\u00a0v\u00fdrobou spalov\u00e1k\u016f a\u00a0p\u0159ejdou \u010dist\u011b na elektromobily, \u0160kodovka si je v\u011bdoma mo\u017en\u00fdch probl\u00e9m\u016f, kter\u00e9 by si takov\u00fdmto prohl\u00e1\u0161en\u00edm p\u0159ivodila, a\u00a0tak se do \u017e\u00e1dn\u00fdch ohla\u0161ov\u00e1n\u00ed konc\u016f rozhodn\u011b ne\u017eene.<\/span><\/p>\n<\/div>\n

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N\u011bmci by se m\u011bli pod\u00edvat, jak to d\u011blaj\u00ed ve \u0160kodovce a\u00a0nechat se inspirovat. Jejich probl\u00e9my jsou jasn\u00e9 – drah\u00e1 energie, p\u0159\u00edli\u0161n\u00e1 byrokracie, n\u00e1kladn\u00e1 lidsk\u00e1 s\u00edla, p\u0159en\u00e1\u0161en\u00ed politiky do strategi\u00ed firmy, jako\u017eto i\u00a0ovliv\u0148ov\u00e1n\u00ed \u0159\u00edzen\u00ed spole\u010dnosti odbory a\u00a0spousty dal\u0161\u00edch. Vym\u00fd\u0161len\u00ed dotac\u00ed a\u00a0pob\u00eddek k\u00a0n\u00e1kupu elektroaut Evropan\u016fm ji na lep\u0161\u00ed cestu nenavedou. Jen je to vede k\u00a0men\u0161\u00ed a\u00a0men\u0161\u00ed konkurenceschopnosti. Na mnoh\u00e9 ot\u00e1zky odpov\u011bdi u\u00a0\u0160kodovky nenaleznou. Ale na jin\u00e9 zase ano. \u0160koda evidentn\u011b v\u00ed, co d\u011bl\u00e1 a\u00a0pro\u010d to d\u011bl\u00e1. A\u00a0to p\u0159esn\u011b pot\u0159ebuje i\u00a0n\u011bmeck\u00e1 \u010d\u00e1st koncernu.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n

 <\/p>\n

Zdroj: medium.seznam.cz<\/p>\n","protected":false},"excerpt":{"rendered":"

Volkswagen je ve velk\u00fdch probl\u00e9mech. Rada koncernu vyhl\u00e1sila st\u00e1le je\u0161t\u011b neur\u010dit\u00e9 uzav\u0159en\u00ed t\u0159\u00ed pobo\u010dek, bojuje s odbory o m\u00edsta i platy, hodl\u00e1 zmrazovat v\u00fddaje a jej\u00ed koncepce budoucnosti z\u00e1kazn\u00edky neohromuje, ba naopak. \u0160koda i p\u0159es probl\u00e9my boduje. \u0160koda je uz l\u00e9ta pod k\u0159\u00eddly koncernu Volkswagen. N\u011bkte\u0159\u00ed lid\u00e9 ji u\u017e ani neberou jako samostatnou zna\u010dku. P\u0159esto […]<\/p>\n","protected":false},"author":81,"featured_media":27474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nVolkswagen se m\u016f\u017ee od \u0160kodovky u\u010dit | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/volkswagen-se-muze-od-skodovky-ucit\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen se m\u016f\u017ee od \u0160kodovky u\u010dit\" \/>\n<meta property=\"og:description\" content=\"Volkswagen je ve velk\u00fdch probl\u00e9mech. 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Rada koncernu vyhl\u00e1sila st\u00e1le je\u0161t\u011b neur\u010dit\u00e9 uzav\u0159en\u00ed t\u0159\u00ed pobo\u010dek, bojuje s odbory o m\u00edsta i platy, hodl\u00e1 zmrazovat v\u00fddaje a jej\u00ed koncepce budoucnosti z\u00e1kazn\u00edky neohromuje, ba naopak. \u0160koda i p\u0159es probl\u00e9my boduje. \u0160koda je uz l\u00e9ta pod k\u0159\u00eddly koncernu Volkswagen. N\u011bkte\u0159\u00ed lid\u00e9 ji u\u017e ani neberou jako samostatnou zna\u010dku. 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