{"id":27211,"date":"2024-10-11T17:29:20","date_gmt":"2024-10-11T15:29:20","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=27211"},"modified":"2024-10-16T17:47:44","modified_gmt":"2024-10-16T15:47:44","slug":"je-sdileni-automobilu-nevyhodne-a-nezadouci","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/je-sdileni-automobilu-nevyhodne-a-nezadouci\/","title":{"rendered":"Je sd\u00edlen\u00ed automobil\u016f nev\u00fdhodn\u00e9 a ne\u017e\u00e1douc\u00ed?"},"content":{"rendered":"

V roce 2024 se automobilov\u00fd pr\u016fmysl pot\u00fdkal s t\u00edm, jak zatraktivnit vlastnictv\u00ed elektromobil\u016f pro masov\u00fd trh. Je\u0161t\u011b n\u011bkolik let p\u0159edt\u00edm v\u0161ak akt\u00e9\u0159i horliv\u011b diskutovali o tom, zda m\u00e1 samotn\u00fd koncept vlastnictv\u00ed v\u016fbec budoucnost. Mnoz\u00ed naopak prosazovali sd\u00edlenou mobilitu – ride-hailing, sd\u00edlen\u00ed automobil\u016f a p\u0159edplacen\u00e9 slu\u017eby – jako levn\u011bj\u0161\u00ed a jednodu\u0161\u0161\u00ed variantu, kter\u00e1 v\u00edce odpov\u00edd\u00e1 technologick\u00e9mu duchu.<\/strong><\/p>\n

V srpnu 2024 v\u0161ak spole\u010dnost Volvo Cars ozn\u00e1mila, \u017ee v Evrop\u011b a USA pozastavila poskytov\u00e1n\u00ed p\u0159edplacen\u00fdch slu\u017eeb na dobu neur\u010ditou. A\u010dkoli spole\u010dnost d\u0159\u00edve propagovala sv\u016fj program Care by Volvo jako ziskovou a flexibiln\u011bj\u0161\u00ed alternativu k tradi\u010dn\u00edmu leasingu, p\u0159esto jej ukon\u010dila, aby u\u0161et\u0159ila n\u00e1klady a zam\u011b\u0159ila se na hlavn\u00ed produktovou nab\u00eddku. M\u016f\u017ee b\u00fdt toto rozhodnut\u00ed p\u0159edzv\u011bst\u00ed \u00fapadku platforem sd\u00edlen\u00e9 mobility v \u0161ir\u0161\u00edm smyslu?<\/p>\n

V \u0159\u00edjnu zve\u0159ejn\u011bn\u00fd pr\u016fzkum The Future of Automotive Mobility 2024, kter\u00fd provedla spole\u010dnost Arthur D Little mezi 16 000 z\u00e1kazn\u00edky ve 25 zem\u00edch, p\u0159in\u00e1\u0161\u00ed sm\u00ed\u0161en\u00e9 n\u00e1zory. Zat\u00edmco sd\u00edlen\u00e1 j\u00edzda prost\u0159ednictv\u00edm digit\u00e1ln\u00edch aplikac\u00ed st\u00e1le roste, sd\u00edlen\u00ed automobil\u016f p\u0159edstavuje pouze 3 % trhu – 3 miliardy USD z hodnoty sd\u00edlen\u00e9 mobility 100 miliard USD. \u201eV na\u0161ich datech nen\u00ed patrn\u00fd \u017e\u00e1dn\u00fd obecn\u00fd trend odklonu od vlastnictv\u00ed automobil\u016f nebo p\u0159\u00edklonu ke sd\u00edlen\u00e9 doprav\u011b,\u201c uv\u00e1d\u00ed zpr\u00e1va. Zd\u00e1 se, \u017ee vlastnictv\u00ed automobil\u016f v dohledn\u00e9 dob\u011b neupadne v nemilost.<\/p>\n

Obt\u00ed\u017en\u00e1 ekonomika<\/h3>\n

Richard Parkin, partner spole\u010dnosti Arthur D Little, informuje Automotive World, \u017ee zpr\u00e1va se zab\u00fdvala \u010dty\u0159mi formami sd\u00edlen\u00e9 mobility: spoluj\u00edzdou, sd\u00edlen\u00edm j\u00edzd, sd\u00edlen\u00edm automobil\u016f a sd\u00edlen\u00edm dvou kol. \u201eAby byl kter\u00fdkoli z t\u011bchto n\u00e1pad\u016f \u00fasp\u011b\u0161n\u00fd, mus\u00ed b\u00fdt obl\u00edben\u00fd u z\u00e1kazn\u00edk\u016f a jeho ekonomika mus\u00ed b\u00fdt pro poskytovatele v\u00fdhodn\u00e1. Kdy\u017e v\u0161ak dojde na sd\u00edlen\u00ed automobil\u016f, je to druh\u00e9 velmi obt\u00ed\u017en\u00e9.\u201c<\/p>\n

Mezi b\u011b\u017en\u011b uv\u00e1d\u011bn\u00e9 v\u00fdhody sd\u00edlen\u00ed automobil\u016f pat\u0159\u00ed lep\u0161\u00ed vyu\u017eit\u00ed majetku, a t\u00edm i men\u0161\u00ed p\u0159et\u00ed\u017eenost m\u011bst. Parkin vysv\u011btluje, \u017ee ve skute\u010dnosti zaji\u0161t\u011bn\u00ed \u010di\u0161t\u011bn\u00ed a \u00fadr\u017eby vozidel na t\u011bchto platform\u00e1ch \u010dasto zp\u016fsobuje prostoje a v kone\u010dn\u00e9m d\u016fsledku n\u00edzk\u00e9 vyu\u017eit\u00ed. Z\u00e1rove\u0148 je t\u0159eba tyto n\u00e1klady na kontrolu zapo\u010d\u00edtat do poplatku za slu\u017ebu, kter\u00fd z\u00e1kazn\u00edci st\u00e1le pova\u017euj\u00ed za dostate\u010dn\u011b p\u0159ijateln\u00fd, aby je odradil od koup\u011b vlastn\u00edho vozu. Tyto prvky jsou pravd\u011bpodobn\u011b p\u0159\u00ed\u010dinou dosavadn\u00ed n\u00edzk\u00e9 penetrace sd\u00edlen\u00ed automobil\u016f.<\/p>\n

\u00a0\"A<\/p>\n

Volvo EX30 – p\u0159edplacen\u00e1 automobilov\u00e1 slu\u017eba spole\u010dnosti (Care by Volvo) byla v srpnu 2024 ukon\u010dena, aby se zam\u011b\u0159ila na ziskov\u011bj\u0161\u00ed hlavn\u00ed \u010dinnost<\/em><\/p>\n

Mezit\u00edm uv\u00e1d\u00ed, \u017ee slu\u017eby pro spoluj\u00edzdu jsou na vzestupu: \u201e70 % lid\u00ed v \u010c\u00edn\u011b a 40-50 % v USA a Evrop\u011b tyto slu\u017eby pravideln\u011b vyu\u017e\u00edv\u00e1.\u201c Je to proto, \u017ee vozidlo ride-hailing je \u201ev podstat\u011b taxi s digit\u00e1ln\u00edm p\u0159ed\u011blem\u201c, co\u017e znamen\u00e1, \u017ee podniky pouze vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed roz\u0161\u00ed\u0159en\u00ed osv\u011bd\u010den\u00e9ho provozn\u00edho modelu. Aby se experiment\u00e1ln\u011bj\u0161\u00ed paradigma spoluj\u00edzdy a sd\u00edlen\u00ed automobil\u016f stalo ziskov\u00fdm, je zapot\u0159eb\u00ed dal\u0161\u00edho v\u00fdvoje.<\/p>\n

V\u00fdvoj obchodn\u00edho p\u0159\u00edpadu<\/h3>\n

Po po\u010d\u00e1te\u010dn\u00ed vln\u011b nad\u0161en\u00ed se v\u00fdvoj\u00e1\u0159i jako Volvo za\u010d\u00ednaj\u00ed stahovat z m\u00e9n\u011b ziskov\u00fdch podnik\u016f, jako je sd\u00edlen\u00ed automobil\u016f. \u201eInvesto\u0159i testovali vody, aby zjistili, co by mohlo fungovat, a jen t\u011b\u017eko se jim to da\u0159ilo,\u201c \u0159\u00edk\u00e1 Parkin. Vyvozuje z toho, \u017ee pomal\u00e9 roz\u0161\u00ed\u0159en\u00ed nen\u00ed nutn\u011b zp\u016fsobeno t\u00edm, \u017ee vlastnictv\u00ed je st\u00e1le lep\u0161\u00ed; sd\u00edlen\u00ed automobil\u016f v dne\u0161n\u00ed podob\u011b prost\u011b nen\u00ed pro z\u00e1kazn\u00edky tak atraktivn\u00ed. Na ot\u00e1zku, co by je p\u0159esv\u011bd\u010dilo, aby p\u0159e\u0161li v\u00fdhradn\u011b na sd\u00edlenou mobilitu, 50 % dot\u00e1zan\u00fdch uvedlo cenu a 44 % cht\u011blo m\u00edt jistotu dostupnosti. Pozoruhodn\u00e9 je, \u017ee 28 % respondent\u016f se za \u017e\u00e1dn\u00fdch okolnost\u00ed necht\u011blo vzd\u00e1t vlastn\u00edho vozidla.<\/p>\n

V diskusi o tom, zda je sd\u00edlen\u00e1 mobilita p\u0159ijateln\u011bj\u0161\u00ed ne\u017e vlastnictv\u00ed automobilu, je v\u017edy v pop\u0159ed\u00ed v\u011bkov\u00e1 demografie, p\u0159i\u010dem\u017e mlad\u0161\u00ed lid\u00e9 jsou obecn\u011b m\u00e9n\u011b naklon\u011bni sd\u00edlen\u00e9 mobilit\u011b. Arthur D Little uv\u00e1d\u00ed, \u017ee s nov\u00fdmi formami mobility nej\u010dast\u011bji experimentuj\u00ed lid\u00e9 ve v\u011bku 30-44 let (45 %); u lid\u00ed star\u0161\u00edch 60 let tento pod\u00edl kles\u00e1 na pouh\u00fdch 5 %. Mezi t\u011bmi, kte\u0159\u00ed ji\u017e sd\u00edlenou mobilitu vyu\u017e\u00edvaj\u00ed, jsou obecn\u011b hlavn\u00edmi faktory flexibilita (62 %) a n\u00e1klady (52 %) – v Evrop\u011b n\u00e1klady m\u00edrn\u011b p\u0159eva\u017euj\u00ed nad flexibilitou, zat\u00edmco pro z\u00e1kazn\u00edky v USA maj\u00ed oba faktory stejnou d\u016fle\u017eitost.<\/p>\n

Parkin pova\u017euje za nepravd\u011bpodobn\u00e9, \u017ee by z\u00e1padn\u00ed zem\u011b byly pr\u016fkopn\u00edkem \u017eivotaschopn\u00fdch obchodn\u00edch p\u0159\u00edpad\u016f pro nov\u00e9 platformy sd\u00edlen\u00e9 mobility. Podle spole\u010dnosti Arthur D Little je v \u010c\u00edn\u011b a Indii nejvy\u0161\u0161\u00ed pod\u00edl m\u011bstsk\u00fdch obyvatel – 50 %, resp. 45 % -, kte\u0159\u00ed ji\u017e experimentuj\u00ed se sd\u00edlen\u00edm j\u00edzd, automobil\u016f a dvoukolov\u00fdch vozidel. Pr\u00e1v\u011b tyto \u201ecenov\u011b citliv\u00e9 trhy\u201c v Asii a tak\u00e9 na Bl\u00edzk\u00e9m v\u00fdchod\u011b mohou st\u00e1t v \u010dele pr\u016fzkumu. St\u00e1le v\u0161ak existuj\u00ed v\u00fdzvy, kter\u00e9 je t\u0159eba p\u0159ekonat: 77 % respondent\u016f v \u010c\u00edn\u011b po\u017eaduje lep\u0161\u00ed p\u0159\u00edstup, zat\u00edmco 75 % v Indii tou\u017e\u00ed po lep\u0161\u00edm usnadn\u011bn\u00ed pou\u017e\u00edv\u00e1n\u00ed.<\/p>\n

Budouc\u00ed ambice<\/h3>\n

V\u00edt\u011bzn\u00fdm receptem pro sd\u00edlenou mobilitu jsou n\u00edzk\u00e9 n\u00e1klady, vysok\u00e1 dostupnost, flexibilita, spolehlivost a kvalita. V n\u011bkter\u00fdch oblastech je v sou\u010dasn\u00e9 dob\u011b obt\u00ed\u017en\u00e9 nebo nemo\u017en\u00e9 dos\u00e1hnout ide\u00e1ln\u00ed rovnov\u00e1hy. Z\u00e1kazn\u00edci \u017eij\u00edc\u00ed ve venkovsk\u00fdch oblastech s omezen\u00fdm p\u0159\u00edstupem k ve\u0159ejn\u00fdm nebo jin\u00fdm form\u00e1m dopravy maj\u00ed men\u0161\u00ed \u0161anci vn\u00edmat kon\u010d\u00edc\u00ed vlastnictv\u00ed pozitivn\u011b. Stejn\u00fd postoj plat\u00ed i pro obyvatele m\u011bstsk\u00fdch oblast\u00ed s vysok\u00fdm pod\u00edlem automobil\u016f, jako je Los Angeles. Parkin v\u0161ak zd\u016fraz\u0148uje, \u017ee s dal\u0161\u00edm v\u00fdvojem m\u011bst, zejm\u00e9na t\u011bch, kter\u00e1 se zab\u00fdvaj\u00ed zlep\u0161ov\u00e1n\u00edm \u017eivotn\u00edho prost\u0159ed\u00ed, by pl\u00e1nova\u010di mohli postupn\u011b podporovat odklon od soukrom\u00fdch vozidel.<\/p>\n

\u201eKdyby byla parkovac\u00ed m\u00edsta vyhrazena nap\u0159\u00edklad pro programy sd\u00edlen\u00ed automobil\u016f, bylo by jejich vlastnictv\u00ed m\u00e9n\u011b \u017e\u00e1douc\u00ed.\u201c Realizace konceptu \u201epatn\u00e1ctiminutov\u00e9ho m\u011bsta\u201c a zaveden\u00ed nov\u00fdch technologi\u00ed by tak\u00e9 mohlo zp\u016fsobit, \u017ee by se z velk\u00e9 \u010d\u00e1sti stalo zbyte\u010dn\u00fdm. Dne 10. \u0159\u00edjna 2024 p\u0159edvedla spole\u010dnost Tesla svou vizi osobn\u00ed robotick\u00e9 osy: Kyberautomobily v cen\u011b 30 000 USD, kter\u00e9 by jejich majitel\u00e9 mohli pronaj\u00edmat jako vlastn\u00ed podnik na p\u0159epravu osob. Parkin poznamen\u00e1v\u00e1, \u017ee autonomn\u00ed vozidla (AV) ve sd\u00edlen\u00e9 mobilit\u011b st\u00edraj\u00ed hranice mezi spoluj\u00edzdou a sd\u00edlen\u00edm automobil\u016f, co\u017e by mohlo vy\u0159e\u0161it mnoho probl\u00e9m\u016f se ziskovost\u00ed platformy. \u201eProbl\u00e9m je v tom, \u017ee autonomii vozidel oddaluj\u00ed ekonomick\u00e9, bezpe\u010dnostn\u00ed, technologick\u00e9 a pr\u00e1vn\u00ed faktory.\u201c<\/p>\n

AV, stejn\u011b jako 15minutov\u00e9 m\u011bsto, z\u016fst\u00e1vaj\u00ed futuristick\u00fdmi ambicemi. V nejbli\u017e\u0161\u00ed dob\u011b, pokra\u010duje, p\u0159esv\u011bd\u010d\u00ed v\u011bt\u0161inu lid\u00ed ke sd\u00edlen\u00ed automobil\u016f pouze to, \u017ee se jejich vlastnictv\u00ed stane obt\u00ed\u017en\u011bj\u0161\u00edm. \u201ePlatformy pro sd\u00edlen\u00ed automobil\u016f a spoluj\u00edzdu se najednou nedo\u010dkaj\u00ed masivn\u00edho n\u00e1r\u016fstu vyu\u017eit\u00ed,\u201c uzav\u00edr\u00e1 Parkin. Naopak, jejich r\u016fst p\u016fjde ruku v ruce se spole\u010densk\u00fdmi, legislativn\u00edmi a technologick\u00fdmi zm\u011bnami, kter\u00e9 u\u010din\u00ed jejich ekonomickou \u017eivotaschopnost. A\u010dkoli tvrzen\u00ed zast\u00e1nc\u016f levn\u011bj\u0161\u00ed, \u010dist\u0161\u00ed a efektivn\u011bj\u0161\u00ed mobility by se jednoho dne mohla naplnit, sou\u010dasn\u00e9 vyu\u017eit\u00ed nazna\u010duje, \u017ee realita nen\u00ed zdaleka bezprost\u0159edn\u00ed.<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n","protected":false},"excerpt":{"rendered":"

V roce 2024 se automobilov\u00fd pr\u016fmysl pot\u00fdkal s t\u00edm, jak zatraktivnit vlastnictv\u00ed elektromobil\u016f pro masov\u00fd trh. Je\u0161t\u011b n\u011bkolik let p\u0159edt\u00edm v\u0161ak akt\u00e9\u0159i horliv\u011b diskutovali o tom, zda m\u00e1 samotn\u00fd koncept vlastnictv\u00ed v\u016fbec budoucnost. Mnoz\u00ed naopak prosazovali sd\u00edlenou mobilitu – ride-hailing, sd\u00edlen\u00ed automobil\u016f a p\u0159edplacen\u00e9 slu\u017eby – jako levn\u011bj\u0161\u00ed a jednodu\u0161\u0161\u00ed variantu, kter\u00e1 v\u00edce odpov\u00edd\u00e1 technologick\u00e9mu […]<\/p>\n","protected":false},"author":81,"featured_media":27212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nJe sd\u00edlen\u00ed automobil\u016f nev\u00fdhodn\u00e9 a ne\u017e\u00e1douc\u00ed? | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/je-sdileni-automobilu-nevyhodne-a-nezadouci\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je sd\u00edlen\u00ed automobil\u016f nev\u00fdhodn\u00e9 a ne\u017e\u00e1douc\u00ed?\" \/>\n<meta property=\"og:description\" content=\"V roce 2024 se automobilov\u00fd pr\u016fmysl pot\u00fdkal s t\u00edm, jak zatraktivnit vlastnictv\u00ed elektromobil\u016f pro masov\u00fd trh. 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