{"id":26526,"date":"2024-04-30T20:32:50","date_gmt":"2024-04-30T18:32:50","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=26526"},"modified":"2024-05-01T20:40:37","modified_gmt":"2024-05-01T18:40:37","slug":"autosalon-v-pekingu-ukazuje-jak-moc-cina-ujela-zbytku-sveta","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/autosalon-v-pekingu-ukazuje-jak-moc-cina-ujela-zbytku-sveta\/","title":{"rendered":"Autosalon v Pekingu ukazuje, jak moc \u010c\u00edna ujela zbytku sv\u011bta"},"content":{"rendered":"

\u201eAuto nen\u00ed mrtv\u00e9 a autosalony tak\u00e9 ne. Kdy\u017e vid\u00edte, kolik stovek influencer\u016f a moder\u00e1tor\u016f, p\u0159ev\u00e1\u017en\u011b mlad\u00fdch lid\u00ed, se z veletrhu hl\u00e1silo hned prvn\u00ed novin\u00e1\u0159sk\u00fd den, pak se diskuse o konci automobilu zdaj\u00ed b\u00fdt nesmysln\u00e9. Atraktivita automobilu se ve skute\u010dnosti zvy\u0161uje,\u201c cituje \u0161\u00e9fredaktora magaz\u00ednu Automobilwoche Burkharda Rieringa magaz\u00edn Autoweek.<\/strong><\/p>\n

\u201eD\u00edky extr\u00e9mn\u011b vysp\u011bl\u00fdm technologi\u00edm a p\u0159ich\u00e1zej\u00edc\u00edmu autonomn\u00edmu \u0159\u00edzen\u00ed m\u016f\u017ee b\u00fdt automobil nej\u017e\u00e1dan\u011bj\u0161\u00edm za\u0159\u00edzen\u00edm p\u0159\u00ed\u0161t\u00ed dek\u00e1dy.\u201c Autosalon Pekingu je podle \u0161\u00e9fredaktora renomovan\u00e9ho magaz\u00ednu zjevn\u011b vrcholem automobilov\u00e9ho roku. \u201eNejv\u011bt\u0161\u00ed sv\u011btov\u00fd automobilov\u00fd trh je ji\u017e pln\u011b elektrick\u00fd a neohl\u00ed\u017e\u00ed se zp\u011bt,\u201c p\u00ed\u0161e Reuters.<\/p>\n

\u201eTradi\u010dn\u00edm i za\u010d\u00ednaj\u00edc\u00edm v\u00fdrobc\u016fm automobil\u016f a elektromobil\u016f ukradl pozornost nov\u00e1\u010dek v oboru Xiaomi, kter\u00fd uspo\u0159\u00e1dal jednu ze sv\u00fdch prvn\u00edch tiskov\u00fdch akc\u00ed. Gener\u00e1ln\u00ed \u0159editel Lei Jun uvedl, \u017ee uzav\u0159en\u00e9 objedn\u00e1vky na jeho sportovn\u00ed sedan SU7 dos\u00e1hly 75 723 a \u017ee mezi kupuj\u00edc\u00edmi jsou majitel\u00e9 voz\u016f jako BMW a Audi,\u201c v\u0161\u00edm\u00e1 si Reuters. \u201ePro\u010d telefonn\u00ed spole\u010dnost vyr\u00e1b\u00ed auto? Spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se spot\u0159ebn\u00ed technologi\u00ed cht\u011bj\u00ed propojit \u017eivoty sv\u00fdch z\u00e1kazn\u00edk\u016f mezi v\u0161emi sv\u00fdmi za\u0159\u00edzen\u00edmi \u2013 telefony, notebooky, televizemi a nyn\u00ed i auty. Tento p\u0159\u00edstup dob\u0159e funguje v \u010c\u00edn\u011b ve vysoce digit\u00e1ln\u00ed spole\u010dnosti, kde jsou elektronick\u00e9 platby normou a pohodl\u00ed p\u0159ipojen\u00ed p\u0159eva\u017euje nad obavami o soukrom\u00ed.\u201c<\/p>\n

\u201ePekingsk\u00fd autosalon, prob\u00edhaj\u00edc\u00ed v hlavn\u00edm m\u011bst\u011b nejv\u011bt\u0161\u00edho automobilov\u00e9ho trhu na sv\u011bt\u011b, je uk\u00e1zkou nov\u00e9 s\u00edly \u010d\u00ednsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu. Na v\u00fdstav\u011b se uv\u00e1d\u00ed na trh \u0159ada nov\u00fdch elektromobil\u016f od \u010d\u00ednsk\u00fdch zna\u010dek, kter\u00e9 se vyzna\u010duj\u00ed pokro\u010dilou technologi\u00ed infotainmentu a cenami, kter\u00e9 u star\u0161\u00edch v\u00fdrobc\u016f automobil\u016f vyvol\u00e1vaj\u00ed paniku,\u201c dod\u00e1v\u00e1 Reuters. \u201eKa\u017ed\u00fd ve sv\u011bt\u011b aut si je v\u011bdom vzestupu nejlep\u0161\u00edch \u010d\u00ednsk\u00fdch dom\u00e1c\u00edch v\u00fdrobc\u016f automobil\u016f, proto\u017ee nejv\u011bt\u0161\u00ed sv\u011btov\u00fd trh p\u0159e\u0161el na elekt\u0159inu. Je ale hroziv\u00e9 na jednom m\u00edst\u011b vid\u011bt, co BYD, Xiaomi, Xpeng a dal\u0161\u00ed dom\u00e1c\u00ed \u010d\u00ednsk\u00e9 zna\u010dky dok\u00e1zaly od doby, kdy pandemie v roce 2020 zahnala \u010c\u00ednu za oponu.\u201c<\/p>\n

\u010c\u00ednsk\u00e9 automobilky tedy jednozna\u010dn\u011b p\u0159eb\u00edraj\u00ed vl\u00e1du nad dom\u00e1c\u00edm trhem, v roce 2023 m\u011bly ji\u017e 56% pod\u00edl na trhu, to znamen\u00e1 14,6 milion\u016f aut \u010d\u00ednsk\u00e9 provenience. \u201eV\u011bd\u00ed, co jejich z\u00e1kazn\u00edci cht\u011bj\u00ed, to je spousta \u0161pi\u010dkov\u00fdch technologi\u00ed a st\u00e1le m\u00e9n\u011b spalovac\u00edch motor\u016f. Kdy\u017e se na st\u00e1nku Xiaomi p\u0159edstavuje nov\u00fd model, fanou\u0161ci j\u00e1saj\u00ed jako na akc\u00edch Applu v Kalifornii. Sv\u00e1 auta p\u0159itom nab\u00edzej\u00ed za neuv\u011b\u0159iteln\u011b n\u00edzk\u00e9 ceny. Nikdo s t\u00edm nem\u016f\u017ee dr\u017eet krok,\u201c varuje Burkhard Riering.<\/p>\n

Magaz\u00edn Quattroruote uvedl, \u017ee nejvy\u0161\u0161\u00ed \u0161\u00e9f skupiny Renault, italsk\u00fd mana\u017eer Luca de Meo, kter\u00fd pat\u0159\u00ed k nejv\u00fdrazn\u011bj\u0161\u00edm kapit\u00e1n\u016fm autopr\u016fmyslu, se v Pekingu se\u0161el se z\u00e1stupci \u010d\u00ednsk\u00fdch zna\u010dek. \u201eNejen spolupr\u00e1ce s Geely na spalovac\u00edch motorech a hybridn\u00edm pohonu, Renault tak\u00e9 sp\u0159\u00e1d\u00e1 s\u00ed\u0165 mo\u017en\u00fdch \u010d\u00ednsk\u00fdch partnerstv\u00ed s Dongfeng, Xiaomi a Li Auto. St\u0159edem z\u00e1jmu jsou syst\u00e9my elektrick\u00e9ho pohonu a dal\u0161\u00ed \u0161pi\u010dkov\u00e9 technologie.<\/p>\n

\u201eDe Meo ji\u017e n\u011bjakou dobu zd\u016fraz\u0148uje pokrok, kter\u00e9ho Peking dos\u00e1hl v oblasti elektrick\u00e9 mobility,\u201c p\u0159ipom\u00edn\u00e1 italsk\u00fd magaz\u00edn. \u201e\u010c\u00ed\u0148an\u00e9 vyu\u017eili genera\u010dn\u00ed v\u00fdhodu, asi 6-10 let,\u201c \u0159ekl ned\u00e1vno \u0161\u00e9f Renaultu. \u201eNyn\u00ed v jedn\u00e9 generaci tedy mus\u00edme p\u0159eklenout dv\u011b.\u201c<\/p>\n

\u201eA pr\u00e1v\u011b v t\u00e9to souvislosti se de Meo setkal se spole\u010dnostmi kalibru Xiaomi, v\u00fdrobcem chytr\u00fdch telefon\u016f a high-tech, kter\u00fd r\u00e1zn\u011b vstoupil na automobilov\u00fd trh. V \u010c\u00edn\u011b jeho prvn\u00ed elektromobil SU7 ji\u017e nasb\u00edral des\u00edtky tis\u00edc rezervac\u00ed d\u00edky atraktivn\u00ed cen\u011b a p\u0159ekvapiv\u00fdm technick\u00fdm vlastnostem v dan\u00e9 cenov\u00e9 kategorii,\u201c vysv\u011btluj\u00ed Quattroruote.<\/p>\n

Pr\u016flom v \u010d\u00ednsk\u00e9m odv\u011btv\u00ed elektromobility nen\u00ed podle Reuters jen v lep\u0161\u00edch akumul\u00e1torech nebo v\u00fdhodn\u00fdch cen\u00e1ch. \u201e\u010c\u00ednsk\u00e9 digit\u00e1ln\u00ed technologick\u00e9 velmoci Huawei, Tencent, Alibaba, Xiaomi, stejn\u011b jako z\u00e1padn\u00ed spole\u010dnosti jako Bosch a Nvidia, \u00fato\u010d\u00ed, proto\u017ee \u010d\u00ednsk\u00e9 \u00fa\u0159ady uvol\u0148uj\u00ed cestu pro automatizovan\u00e9 \u0159\u00edzen\u00ed. Huawei, telekomunika\u010dn\u00ed a technologick\u00fd gigant, kter\u00fd je pro mnoh\u00e9 z\u00e1padn\u00ed vl\u00e1dy proklet\u00edm, na autosalonu zd\u016fraznil investice do automatizovan\u00e9ho \u0159\u00edzen\u00ed,\u201c dod\u00e1v\u00e1 koment\u00e1tor Reuters Joseph White. \u201ePo zvl\u00e1dnut\u00ed levn\u00fdch voz\u016f pro dom\u00e1c\u00ed trh \u010d\u00edn\u0161t\u00ed v\u00fdrobci elektromobil\u016f sm\u011b\u0159uj\u00ed sv\u00e9 in\u017een\u00fdry a design\u00e9ry na pr\u00e9miov\u011bj\u0161\u00ed modely a trhy v z\u00e1mo\u0159\u00ed. Opakuj\u00ed k\u0159ivku u\u010den\u00ed, zmapovanou japonsk\u00fdmi a jihokorejsk\u00fdmi v\u00fdrobci.\u201c<\/p>\n

V \u010c\u00edn\u011b jsou podle Whita star\u00e9 sv\u011btov\u00e9 zna\u010dky Volkswagen na \u00fastupu. \u201eZahrani\u010dn\u00ed v\u00fdrobci automobil\u016f, kte\u0159\u00ed se kdysi ujali role u\u010ditel\u016f pro mlad\u00e9 \u010d\u00ednsk\u00e9 automobilky, se nyn\u00ed sna\u017e\u00ed z\u00edskat \u010d\u00ednsk\u00e9 partnery, aby z\u016fstali ve h\u0159e,\u201c v\u0161\u00edm\u00e1 si.<\/p>\n

Je to paradoxn\u00ed situace, do kter\u00e9 se dostalo v\u00edce zaveden\u00fdch sv\u011btov\u00fdch v\u00fdrobc\u016f: hrd\u00e9 tradi\u010dn\u00ed zna\u010dky se sna\u017e\u00ed \u201eskamar\u00e1dit\u201c s \u00fapln\u011b nov\u00fdmi hr\u00e1\u010di na trhu, jejich\u017e prvotiny bud\u00ed z\u00e1jem, a je jedno, zda jde o technologick\u00e9 giganty jako je Xiaomi, nebo ambici\u00f3zn\u00ed startupy.<\/p>\n

Krom\u011b de Mea se do \u010c\u00edny b\u011bhem pekingsk\u00e9ho autosalonu vydali i dal\u0161\u00ed top mana\u017ee\u0159i. \u201eMezi nimi Elon Musk, kter\u00fd hledal dohody s \u00fa\u0159ady o zaveden\u00ed sv\u00fdch technologi\u00ed autonomn\u00edho \u0159\u00edzen\u00ed nebo Mary Barra, \u010d\u00edslo jedna u General Motors.\u201c<\/p>\n

\u201eV cestovn\u00edm ruchu je nov\u00fd trend: jako m\u00edstn\u00ed. N\u011bkam je\u010fte a tam \u017eijte jako m\u00edstn\u00ed. V automobilov\u00e9m pr\u016fmyslu to sly\u0161\u00edte st\u00e1le \u010dast\u011bji,\u201c upozor\u0148uje Riering. Volkswagen p\u0159ipomn\u011bl na autosalonu v Pekingu svou strategii \u201eV \u010c\u00edn\u011b, pro \u010c\u00ednu\u201c. \u201eM\u00e1 ji ji\u017e dlouhou dobu, ale nyn\u00ed ji je\u0161t\u011b roz\u0161\u00ed\u0159il. U BMW jsme na tiskov\u00e9 konferenci v Pekingu sly\u0161eli p\u0159esn\u011b to sam\u00e9. Abyste rozum\u011bli z\u00e1kazn\u00edkovi, mus\u00edte se st\u00e1t tak\u0159\u00edkaj\u00edc \u010c\u00ed\u0148anem,\u201c p\u00ed\u0161e Autoweek. \u201eA v BYD v \u0160en-\u010denu poslouch\u00e1me o evropsk\u00e9 strategii: V Evrop\u011b, pro Evropu.\u201c L\u00eddr \u010d\u00ednsk\u00e9ho elektrotrhu se chce st\u00e1t \u201eevropskou spole\u010dnost\u00ed s tov\u00e1rnami, strukturami a prodejci\u201c cituje mana\u017eerku BYD Stellu Li. \u201eTolik harmonie nezn\u00ed jako obchodn\u00ed v\u00e1lka,\u201c v\u0161\u00edm\u00e1 si Autoweek.<\/p>\n

\u201e\u010c\u00ednsk\u00fd automobilov\u00fd pr\u016fmysl je zral\u00fd na ot\u0159esy. V \u010c\u00edn\u011b je ji\u017e v nab\u00eddce 400 \u00b4vozidel s novou energi\u00ed\u00b4. Dal\u0161\u00edch 117 model\u016f debutuje na v\u00fdstav\u011b v Pekingu nebo se p\u0159edstav\u00ed pozd\u011bji v tomto roce. I s vl\u00e1dn\u00ed podporou a obrovsk\u00fdm dom\u00e1c\u00edm trhem je to v\u00edc polo\u017eek, ne\u017e pravd\u011bpodobn\u011b m\u016f\u017ee usp\u011bt,\u201c uv\u00e1d\u00ed Joseph Whitez Reuters.<\/p>\n

\u201ePosledn\u00ed v\u011bc, kterou \u010c\u00edna pot\u0159ebuje, je v\u00edc elektromobil\u016f, kter\u00e9 se budou tla\u010dit na trh a sraz\u00ed ceny na \u00fakor zisku. Ale i kdy\u017e existuje nebezpe\u010d\u00ed v nadm\u011brn\u00e9 v\u00fdrobn\u00ed kapacit\u011b \u010c\u00edny, je tu tak\u00e9 s\u00edla v hyperkonkurenci, kterou rozpoutala. Export t\u00e9to nadm\u011brn\u00e9 kapacity v\u0161ak vyvolal pozornosti \u00fa\u0159ad\u016f, aby se zam\u011b\u0159ily na v\u00fdrobce elektromobil\u016f. XPeng uvedl, \u017ee evropsk\u00e9 zkoum\u00e1n\u00ed elektromobil\u016f vyroben\u00fdch v \u010c\u00edn\u011b by ji mohlo nasm\u011brovat k investic\u00edm do z\u00e1vod\u016f nebo dodavatel\u016f v zahrani\u010d\u00ed, proto\u017ee se r\u00fdsuje p\u0159\u00edzrak vy\u0161\u0161\u00edch cel. Polestar Automotive se p\u0159ipravuje na p\u0159esun v\u00fdroby voz\u016f, kter\u00e9 pl\u00e1nuje prod\u00e1vat v Evrop\u011b, z \u010c\u00edny do sv\u00e9ho americk\u00e9ho z\u00e1vodu,\u201c komentuje Reuters.<\/p>\n

\u201eTak\u00e9 v \u010c\u00edn\u011b se auta zv\u011bt\u0161uj\u00ed. Na st\u00e1nc\u00edch jsou obrovsk\u00e1 SUV a limuz\u00edny. Po mal\u00fdch autech, kter\u00e1 pr\u00fd z\u00e1kazn\u00edci cht\u011bj\u00ed, tu nen\u00ed ani stopa. Mus\u00edte se probojovat a\u017e k Wulingu, abyste na\u0161li levn\u00e1 miniauta. Nov\u00e9 modely od Geely a BYD jsou tak velk\u00e9, \u017ee \u017easnou i Ameri\u010dan\u00e9,\u201c v\u0161\u00edm\u00e1 si Burkhard Riering z Automobilwoche. \u201eNedok\u00e1\u017eou vy\u0159e\u0161it rozpor, \u017ee mobilita by m\u011bla b\u00fdt \u0161etrn\u011bj\u0161\u00ed ke klimatu, a p\u0159itom auta m\u011bn\u00ed v neohraban\u00e9 tanky.\u201c<\/p>\n

Design mnoha nov\u00fdch \u010d\u00ednsk\u00fdch zna\u010dek je velmi podobn\u00fd, v\u0161\u00edm\u00e1 si Riering. \u201eKa\u017ed\u00fd model v\u00e1m hned p\u0159ipomene jin\u00fd model z jin\u00e9 expozice, nevid\u011bl jsem to u\u017e n\u011bkde? Zam\u011bnitelnost se zv\u011bt\u0161uje. To znamen\u00e1, \u017ee zejm\u00e9na elektrick\u00e9 start-upy postr\u00e1daj\u00ed p\u0159\u00edb\u011bh pro dosa\u017een\u00ed unik\u00e1tn\u00ed prodejn\u00ed nab\u00eddky. Nemaj\u00ed \u017e\u00e1dn\u00fd (marketingov\u00fd) p\u0159\u00edb\u011bh, kter\u00fd by mohly vypr\u00e1v\u011bt. Ale pro \u010c\u00ednu pot\u0159ebujete dobr\u00fd p\u0159\u00edb\u011bh: bu\u010f jako top hr\u00e1\u010d NEV (BYD, Tesla), jako tradicionalista (Geely, SAIC), jako z\u00e1padn\u00ed pr\u00e9miov\u00fd (BMW, Mercedes, Audi, Porsche) nebo jako technologick\u00e1 spole\u010dnost (Xiaomi, Huawei) \u2013 nebo jednodu\u0161e jako nejlevn\u011bj\u0161\u00ed poskytovatel (Wuling, Leap). \u010c\u00ednsk\u00e9 zna\u010dky proto \u010dek\u00e1 bolestiv\u00e1 konsolidace. Mnoh\u00e9 v p\u0159\u00ed\u0161t\u00edch dvou a\u017e t\u0159ech letech zmiz\u00ed,\u201c mysl\u00ed si.<\/p>\n

\u201eBitva o pozornost spot\u0159ebitel\u016f na \u010d\u00ednsk\u00e9m trhu s elektrick\u00fdmi vozy se vede o doteky \u201etechnick\u00e9ho luxusu\u201c, jak\u00e9 kupuj\u00edc\u00ed na jin\u00fdch trz\u00edch nikdy nevid\u011bli. BYD p\u0159edstavuje prvn\u00ed sedan sv\u00e9 pr\u00e9miov\u00e9 zna\u010dky a ukazuje U7, sv\u016fj t\u0159et\u00ed ultraluxusn\u00ed model pod zna\u010dkou Yangwang, proto\u017ee se tla\u010d\u00ed do vy\u0161\u0161\u00edch kategori\u00ed ke zv\u00fd\u0161en\u00ed ziskovosti uprost\u0159ed s\u00edl\u00edc\u00ed cenov\u00e9 v\u00e1lky,\u201c p\u00ed\u0161e Reuters.<\/p>\n

\u201eBoom elektromobil\u016f v \u010c\u00edn\u011b, kter\u00fd za\u010dal p\u0159ed t\u0159emi lety, pohltil trh s auty na benzin, ale ta je\u0161t\u011b nejsou mrtv\u00e1. Nejv\u011bt\u0161\u00ed \u010d\u00ednsk\u00fd export\u00e9r Chery Automobile na autosalonu ozn\u00e1mil, \u017ee bude pokra\u010dovat ve v\u00fdvoji voz\u016f se z\u00e1\u017eehov\u00fdmi motory, stejn\u011b jako elektromobil\u016f a hybrid\u016f. Hybridy, kter\u00e9 v \u010c\u00edn\u011b zaost\u00e1vaj\u00ed za elektromobily, jsou nyn\u00ed vn\u00edm\u00e1ny jako p\u0159\u00edle\u017eitost k r\u016fstu. Loni se v \u010c\u00edn\u011b prodalo 2,6 milionu nov\u00fdch hybrid\u016f, co\u017e je zhruba polovina po\u010dtu elektromobil\u016f,\u201c upozor\u0148uje Reuters.<\/p>\n

 <\/p>\n

Zdroj: idnes.cz<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eAuto nen\u00ed mrtv\u00e9 a autosalony tak\u00e9 ne. Kdy\u017e vid\u00edte, kolik stovek influencer\u016f a moder\u00e1tor\u016f, p\u0159ev\u00e1\u017en\u011b mlad\u00fdch lid\u00ed, se z veletrhu hl\u00e1silo hned prvn\u00ed novin\u00e1\u0159sk\u00fd den, pak se diskuse o konci automobilu zdaj\u00ed b\u00fdt nesmysln\u00e9. Atraktivita automobilu se ve skute\u010dnosti zvy\u0161uje,\u201c cituje \u0161\u00e9fredaktora magaz\u00ednu Automobilwoche Burkharda Rieringa magaz\u00edn Autoweek. \u201eD\u00edky extr\u00e9mn\u011b vysp\u011bl\u00fdm technologi\u00edm a p\u0159ich\u00e1zej\u00edc\u00edmu autonomn\u00edmu […]<\/p>\n","protected":false},"author":81,"featured_media":26527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nAutosalon v Pekingu ukazuje, jak moc \u010c\u00edna ujela zbytku sv\u011bta | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/autosalon-v-pekingu-ukazuje-jak-moc-cina-ujela-zbytku-sveta\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autosalon v Pekingu ukazuje, jak moc \u010c\u00edna ujela zbytku sv\u011bta\" \/>\n<meta property=\"og:description\" content=\"\u201eAuto nen\u00ed mrtv\u00e9 a autosalony tak\u00e9 ne. 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