{"id":22866,"date":"2023-06-19T18:13:51","date_gmt":"2023-06-19T16:13:51","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=22866"},"modified":"2023-06-21T18:21:15","modified_gmt":"2023-06-21T16:21:15","slug":"levna-cinska-auta-evropsky-autoprumysl-neznici-cestu-ukazuje-volvo","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/levna-cinska-auta-evropsky-autoprumysl-neznici-cestu-ukazuje-volvo\/","title":{"rendered":"Levn\u00e1 \u010d\u00ednsk\u00e1 auta evropsk\u00fd autopr\u016fmysl nezni\u010d\u00ed. Cestu ukazuje Volvo"},"content":{"rendered":"

U\u017e roky se mluv\u00ed o \u010d\u00ednsk\u00fdch autech jako o hrozb\u011b pro evropsk\u00fd autopr\u016fmysl. A s\u00a0n\u00e1stupem elektromobil\u016f to m\u00e1 pr\u00fd b\u00fdt je\u0161t\u011b hor\u0161\u00ed. Realita ale zat\u00edm \u010dern\u00e9 z\u00edt\u0159ky pro automobilky a r\u016f\u017eov\u00e9 pro z\u00e1kazn\u00edky nepotvrzuje a nevypad\u00e1 to, \u017ee by se ryze \u010d\u00ednsk\u00e9 zna\u010dky mohly v\u00a0dohledn\u00e9 dob\u011b v Evrop\u011b n\u011bjak dramaticky prosadit. Cestu sice na\u0161ly, hlavn\u00edm p\u0159ek\u00e1\u017ekou jsou ale p\u0159ekvapiv\u011b ceny.<\/strong><\/p>\n

Na prvn\u00ed pohled to vypad\u00e1 jako naprosto logick\u00fd p\u0159edpoklad, o kter\u00e9m snad ani nikdo soudn\u00fd nem\u016f\u017ee pochybovat. A\u017e se \u010d\u00ednsk\u00e9 automobilky naplno pust\u00ed do z\u00e1sobov\u00e1n\u00ed evropsk\u00e9ho trhu, p\u0159edvedou na n\u011bm to sam\u00e9, co \u010d\u00edn\u0161t\u00ed v\u00fdrobci uk\u00e1zali p\u0159ed dek\u00e1dami na trhu oble\u010den\u00ed a co na trhu s\u00a0mobiln\u00edmi telefony dok\u00e1zaly dokonce p\u0159\u00edmo \u010d\u00ednsk\u00e9 zna\u010dky.<\/p>\n

\u010c\u00ednsk\u00e1 alternativa bude sice mo\u017en\u00e1 m\u00edrn\u011b zaost\u00e1vat ve kvalit\u011b a propracovanosti, ale bude d\u00edky masov\u00e9 v\u00fdrob\u011b levn\u011bj\u0161\u00ed, co\u017e je pro v\u011bt\u0161inou z\u00e1kazn\u00edk\u016f ten hlavn\u00ed faktor. A t\u00edm sp\u00ed\u0161 to bude platit u elektrick\u00fdch aut, proto\u017ee elektrick\u00e9 auto je p\u0159ece v\u00a0z\u00e1sad\u011b elektronika a nevy\u017eaduje precizn\u00ed in\u017een\u00fdrstv\u00ed pro v\u00fdvoj pohonn\u00e9ho \u00fastroj\u00ed. Naopak jeho nejdra\u017e\u0161\u00ed sou\u010d\u00e1st\u00ed je baterie, v\u00a0jejich\u017e v\u00fdrob\u011b \u010c\u00edna dominuje.<\/p>\n

\u010c\u00ednsk\u00e1 auta budou levn\u00e1 a proto\u017ee v\u0161echna ostatn\u00ed kv\u016fli ekologii zdra\u017e\u00ed, evropsk\u00fd automobilov\u00fd pr\u016fmysl zem\u0159e. Tolik lidov\u00e1 moudrost.<\/p>\n

Pro\u010d se (ne)b\u00e1t \u010d\u00ednsk\u00fdch aut<\/h3>\n

Realita? Pod\u00edvejte se do tabulek prodej\u016f. Jedin\u00e9 \u010d\u00ednsk\u00e9 auto, kter\u00e9 p\u0159edv\u00e1d\u00ed n\u011bjak\u00e1 opravdu zaj\u00edmav\u00e1 prodejn\u00ed \u010d\u00edsla, je lacin\u00e9 (v obou smyslech toho slova) SUV MG ZS, kter\u00e9 vyu\u017e\u00edv\u00e1 jm\u00e9na tradi\u010dn\u00ed britsk\u00e9 zna\u010dky, aby se mohlo st\u00e1t pom\u011brn\u011b \u00fasp\u011b\u0161nou konkurenc\u00ed pro Dacii Duster.<\/p>\n

St\u00e1le se nedok\u00e1\u017ee dostat cenou na \u00farove\u0148 nejlevn\u011bj\u0161\u00ed Dacie, ale dok\u00e1\u017ee kontrovat v\u00fdbavou a hlavn\u011b stylem. Prost\u011b na prvn\u00ed pohled vypad\u00e1 jako dra\u017e\u0161\u00ed auto, i kdy\u017e druh\u00fd pohled a d\u016fkladn\u011bj\u0161\u00ed zkoum\u00e1n\u00ed vedou k\u00a0opa\u010dn\u00e9mu zji\u0161t\u011bn\u00ed. Duster po\u0159\u00e1d nab\u00edz\u00ed lep\u0161\u00ed pom\u011br ceny a hodnoty. To jsou ale spalovac\u00ed auta, ve kter\u00fdch m\u00e1 Evropa v\u00edce ne\u017e stolet\u00ed dlouhou tradici.<\/p>\n

Co kdy\u017e z\u00a0rovnice vy\u0159ad\u00edme spalovac\u00ed motor a naopak p\u0159id\u00e1me baterii, kter\u00e1 je pro \u010c\u00ed\u0148any takovou konkuren\u010dn\u00ed v\u00fdhodou? Tady to za\u010dne b\u00fdt zaj\u00edmav\u011bj\u0161\u00ed, proto\u017ee MG dok\u00e1\u017ee jako v\u00edcem\u00e9n\u011b jedin\u00e1 automobilka nab\u00eddnout relativn\u011b pou\u017eiteln\u00fd elektromobil s\u00a0bateri\u00ed o kapacit\u011b p\u0159es 50 kWh pod 800 tis\u00edc korun. MG 4 Electric je tak skute\u010dn\u011b nejlevn\u011bj\u0161\u00ed na trhu a mohlo by se tak zd\u00e1t, \u017ee potvrzuje ony \u010dern\u00e9 p\u0159edpov\u011bdi o konci evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu.<\/p>\n

Jenom\u017ee bli\u017e\u0161\u00ed pohled je op\u011bt trochu jin\u00fd. Ona cenovka \u201epod 800 tis\u00edc\u201c samoz\u0159ejm\u011b znamen\u00e1 velmi t\u011bsn\u011b pod, konkr\u00e9tn\u011b \u201eji\u017e od\u201c 780 tis\u00edc. To sice solidn\u00ed \u00fasp\u011bch t\u0159eba ve srovn\u00e1n\u00ed s\u00a0DongFengem Seres 3, kter\u00fd je p\u0159i podobn\u00fdch parametrech o 100 tis\u00edc dra\u017e\u0161\u00ed, ale ve srovn\u00e1n\u00ed s\u00a0Peugeotem e-208 za 850 tis\u00edc nebo Jeepem Avenger za 900 tis\u00edc, oboje se stejnou bateri\u00ed, u\u017e je to v\u00fdhra o n\u011bco men\u0161\u00ed.<\/p>\n

Levn\u00e9 \u010d\u00ednsk\u00e9 auto<\/h3>\n

Na tomto m\u00edst\u011b mi odpus\u0165te \u00favahu, kter\u00e1 nen\u00ed zalo\u017een\u00e1 v\u00fdhradn\u011b na exaktn\u00edch \u010d\u00edslech, ale na pozorov\u00e1n\u00ed. Z\u00e1kazn\u00edci, kte\u0159\u00ed kupuj\u00ed dra\u017e\u0161\u00ed auta, jsou obecn\u011b m\u00e9n\u011b citliv\u00ed na rozd\u00edly v\u00a0cen\u011b \u2013 v\u00edce kupuj\u00ed presti\u017en\u00ed zna\u010dky, v\u00edce si p\u0159ipl\u00e1cej\u00ed za v\u00fdbavu. \u010c\u00edm dra\u017e\u0161\u00ed auto je, t\u00edm m\u00e9n\u011b je pravd\u011bpodobn\u00e9, \u017ee se prod\u00e1 d\u00edky o kousek ni\u017e\u0161\u00ed cen\u011b ne\u017e konkurent. U t\u011bch opravdu drah\u00fdch to je dokonce naopak.<\/p>\n

Samoz\u0159ejm\u011b se m\u016f\u017eeme pustit do p\u0159em\u00fd\u0161len\u00ed nad t\u00edm, jak by to vypadalo, kdyby najednou ve\u0161ker\u00e1 spalovac\u00ed auta zmizela a MG 4 by tak bylo nejlevn\u011bj\u0161\u00edm pou\u017eiteln\u00fdm autem, kter\u00fdm alespo\u0148 n\u011bkam dojedete. \u0158ada z\u00e1kazn\u00edk\u016f by asi tv\u00e1\u0159\u00ed v\u00a0tv\u00e1\u0159 cen\u00e1m, v\u00a0pom\u011bru ke spalovac\u00edm voz\u016fm st\u00e1le je\u0161t\u011b drastick\u00fdm, zvolila to nejlevn\u011bj\u0161\u00ed nab\u00eddce. M\u00e1m ale podez\u0159en\u00ed, \u017ee ani tehdy by jich nebylo dost na \u201eovl\u00e1dnut\u00ed trhu\u201c. Mnohem v\u00edce lid\u00ed si \u0159ekne \u201ekdy\u017e u\u017e m\u00e1m zaplatit takov\u00e9 pen\u00edze, tak a\u0165 to za to stoj\u00ed\u201c.<\/p>\n

\u010c\u00ednsk\u00e1 zna\u010dka bez re\u00e1ln\u00e9 tradice, bez zaveden\u00e9 servisn\u00ed s\u00edt\u011b a bez presti\u017ee bude t\u011b\u017eko obhajovat cenu o deset procent ni\u017e\u0161\u00ed ne\u017e konkurence, kter\u00e1 v\u0161echny tyto v\u00fdhody m\u00e1. A je\u0161t\u011b h\u016f\u0159e bude obhajovat nedostatky ve v\u0161ech t\u011bch detailech, kter\u00e9 u auta zvl\u00e1dnete ud\u011blat dob\u0159e jen s\u00a0dek\u00e1dami praxe \u2013 od nalad\u011bn\u00ed podvozku p\u0159es promy\u0161lenost u\u017eivatelsk\u00e9ho rozhran\u00ed a\u017e po kvalitu zpracov\u00e1n\u00ed.<\/p>\n

Tohle v\u0161echno mus\u00ed automobilka um\u011bt. A nau\u010dit se to nen\u00ed jednoduch\u00e9 ani rychl\u00e9, dokonce ani kdy\u017e m\u00e1te pen\u00edze na to p\u0159etahovat zam\u011bstnance Evropan\u016fm, jako to ud\u011blaly korejsk\u00e9 zna\u010dky. Z\u00e1rove\u0148 se nezd\u00e1, \u017ee by v\u00fdroba v\u00a0\u010c\u00edn\u011b byla natolik z\u00e1sadn\u00ed \u00fasporou (viz box v\u00fd\u0161e).<\/p>\n

Jak \u010c\u00edna pronik\u00e1 do Evropy<\/h3>\n

Vyr\u00e1b\u011bt auta v\u00a0\u010c\u00edn\u011b u\u017e zkr\u00e1tka nen\u00ed takov\u00e1 cenov\u00e1 bomba, jak by se mohlo zd\u00e1t \u2013 za co\u017e m\u016f\u017eou mimo jin\u00e9 i v\u00fdrazn\u011b stoupaj\u00edc\u00ed platy kvalifikovan\u00fdch d\u011bln\u00edk\u016f, kter\u00e9 u\u017e se mohou bl\u00ed\u017eit t\u011bm ve v\u00fdchodn\u00ed Evrop\u011b. Nav\u00edc auto mus\u00edte p\u0159iv\u00e9zt p\u0159es p\u016fl sv\u011bta, zaplatit clo a tak d\u00e1le. P\u0159edstava \u010d\u00ednsk\u00fdch zna\u010dek v\u00e1lcuj\u00edc\u00edch trhy d\u00edky tomu, \u017ee jsou \u00fa\u017easn\u011b levn\u00e9, je tak dosti nerealistick\u00e1.<\/p>\n

Existuje ale jin\u00e1 cesta, kterou ostatn\u011b sv\u00fdm zp\u016fsobem p\u0159edstavuje i pr\u00e1v\u011b MG. Tuto tradi\u010dn\u00ed britskou zna\u010dku koupil \u010d\u00ednsk\u00fd koncern SAIC, aby pod jej\u00edm jm\u00e9nem prod\u00e1val sv\u00e9 produkty. V\u00a0Brit\u00e1nii je \u0159editelstv\u00ed zna\u010dky a v\u00fdvojov\u00e9 centrum v\u00a0Birmimghamu, ale auta jako takov\u00e1 se vyr\u00e1b\u011bj\u00ed v\u00a0\u010c\u00edn\u011b. V\u00a0tomto p\u0159\u00edpad\u011b ale britsk\u00e1 historie zna\u010dky nejsp\u00ed\u0161 \u017e\u00e1dn\u00e9 velk\u00e9 vylep\u0161en\u00ed image nep\u0159inese \u2013 p\u016fvodn\u00ed britsk\u00e1 MG se p\u0159estala vyr\u00e1b\u011bt p\u0159ed skoro dvaceti lety a mimo slavn\u00fdch roadster\u016f jako MG B a pozd\u011bji MG TF ani nikdy nebyla nijak dramaticky popul\u00e1rn\u00ed.<\/p>\n

Bez re\u00e1ln\u00e9ho pov\u011bdom\u00ed o zna\u010dce a hlavn\u011b kontinuity bude MG v\u00a0o\u010d\u00edch z\u00e1kazn\u00edk\u016f prost\u011b \u010d\u00ednsk\u00e1 zna\u010dka. Je to podobn\u00e9, jako kdy\u017e Chevrolet za\u010dal v\u00a0Evrop\u011b jako prvn\u00ed prod\u00e1vat p\u0159ezna\u010den\u00e9 vozy Daewoo a postavil se tak do role v\u00fdrobce levn\u00fdch korejsk\u00fdch aut. Ani skute\u010dn\u011b americk\u00e9 Camaro a Malibu u\u017e mu z\u00a0t\u00e9to \u0161katulky nepomohly a slavn\u00e1 zna\u010dka nakonec evropsk\u00fd trh potupn\u011b opustila.<\/p>\n

Co ale koupit nejen zapr\u00e1\u0161enou zna\u010dku, ale skute\u010dn\u011b celou automobilku? T\u00edmto sm\u011brem se vydal \u010d\u00ednsk\u00fd holding Geely, kter\u00fd v\u00a0roce 2010 od Fordu koupil \u0161v\u00e9dsk\u00e9 Volvo. Z\u016fstaly p\u0159itom zachov\u00e1ny \u0161v\u00e9dsk\u00e9 tov\u00e1rny a v\u00fdroba v\u00a0nich, i \u0161v\u00e9dsk\u00e1 v\u00fdvojov\u00e1 centra a kl\u00ed\u010dov\u00ed lid\u00e9. Volva se st\u00e1le vyv\u00edjej\u00ed ve \u0160v\u00e9dsku a v\u011bt\u0161ina z\u00a0nich se tam i vyr\u00e1b\u00ed, tak\u017ee v\u00a0o\u010d\u00edch z\u00e1kazn\u00edk\u016f je Volvo zkr\u00e1tka \u0161v\u00e9dsk\u00e9 auto, i kdy\u017e t\u0159eba zrovna model S90 se i do Evropy dov\u00e1\u017e\u00ed z\u00a0\u010c\u00edny.<\/p>\n

Nav\u00edc Volvo nen\u00ed jen evropsk\u00e1 zna\u010dka, je to dokonce zna\u010dka pr\u00e9miov\u00e1. Nepat\u0159\u00ed sice \u00fapln\u011b mezi luxusn\u00ed \u0161pi\u010dku jako t\u0159eba Mercedes, ale po\u0159\u00e1d je vn\u00edman\u00e1 jako zn\u00e1mka kvality a bezpe\u010dnosti, \u010demu\u017e odpov\u00edd\u00e1 i to, za jak\u00e9 ceny sv\u00e1 auta dok\u00e1\u017ee prod\u00e1vat. Nic s\u00a0t\u00edm nezm\u011bnil ani p\u0159\u00edchod \u010d\u00ednsk\u00fdch vlastn\u00edk\u016f \u2013 dokonce naopak, Volva vyvinut\u00e1 u\u017e za \u00e9ry Geely jsou \u00fasp\u011b\u0161n\u011bj\u0161\u00ed a popul\u00e1rn\u011bj\u0161\u00ed ne\u017e ta d\u0159\u00edv\u011bj\u0161\u00ed, je\u0161t\u011b \u201eford\u00ed\u201c.<\/p>\n

Z\u00e1kazn\u00edci maj\u00ed mo\u017en\u00e1 probl\u00e9m zaplatit dva miliony za \u010d\u00ednsk\u00e9 auto, ale nevad\u00ed jim zaplatit stejnou sumu za \u0161v\u00e9dsk\u00e9 auto vyroben\u00e9 v\u00a0\u010c\u00edn\u011b.<\/p>\n

Levn\u00e9 Volvo jako \u010d\u00ednsk\u00fd posel<\/h3>\n

A tady p\u0159ich\u00e1z\u00ed na sc\u00e9nu novinka, mal\u00e9 elektrick\u00e9 SUV EX30. To se velikost\u00ed za\u0159ad\u00ed pod st\u00e1vaj\u00edc\u00ed XC40 a stane se tak v\u00a0podstat\u011b p\u0159\u00edm\u00fdm konkurentem pr\u00e1v\u011b pro u\u017e zmi\u0148ovan\u00e9 MG 4. Je podobn\u011b velk\u00e9, m\u00e1 podobnou kapacitu z\u00e1kladn\u00ed baterie (z\u00e1kladn\u00ed verze 51 kWh, za p\u0159\u00edplatek 64 kWh u MG 4 nebo 69 kWh u Volva), co\u017e znamen\u00e1 i podobn\u00fd dojezd, tedy zhruba 350 kilometr\u016f v\u00a0kombinovan\u00e9m cyklu WLTP pro z\u00e1kladn\u00ed a 450 pro p\u0159\u00edplatkov\u00fd model.<\/p>\n

Ob\u011b auta se vyr\u00e1b\u011bj\u00ed v \u010c\u00edn\u011b, ob\u011b nesou evropskou zna\u010dku, ob\u011b nab\u00edzej\u00ed podobnou techniku. Jenom\u017ee Volvo s cenami od 869 tis\u00edc p\u016fsob\u00ed jako skv\u011bl\u00e1 nab\u00eddka, proto\u017ee si za v\u00edcem\u00e9n\u011b nepr\u00e9miovou cenu po\u0159\u00edd\u00edte elektromobil pr\u00e9miov\u00e9 zna\u010dky. P\u0159\u00edpadn\u011b se na to m\u016f\u017eete d\u00edvat tak, \u017ee si za cenu pr\u00e9miov\u00e9ho auta podobn\u00e9 kategorie se spalovac\u00edm motorem po\u0159\u00edd\u00edte elektromobil.<\/p>\n

Volvo p\u0159itom dok\u00e1\u017ee \u201eprodat\u201c i m\u00edsta, kde se na aut\u011b \u0161et\u0159ilo. Soundbar m\u00edsto tradi\u010dn\u00edho audiosyst\u00e9mu, absence displeje p\u0159ed \u0159idi\u010dem nebo um\u00edst\u011bn\u00ed ovlada\u010d\u016f oken jen na st\u0159edov\u00e9m panelu se daj\u00ed prezentovat jako cesty, jak u\u0161et\u0159it, nebo jako cesty, jak dos\u00e1hnout co nejvy\u0161\u0161\u00ed udr\u017eitelnosti a sou\u010d\u00e1st skandin\u00e1vsky minimalistick\u00e9ho designu. Mal\u00e9 elektrick\u00e9 Volvo je sice docela levn\u00e9, ale t\u00e9m\u011b\u0159 ur\u010dit\u011b nebude p\u016fsobit lacin\u011b.<\/p>\n

Nav\u00edc je tradi\u010dn\u011b nabit\u00e9 spoustou bezpe\u010dnostn\u00edch technologi\u00ed a asistent\u016f, t\u00e9m\u011b\u0159 ur\u010dit\u011b m\u016f\u017eeme o\u010dek\u00e1vat promy\u0161lenou ergonomii a u\u017eivatelsk\u00e9 rozhran\u00ed a pokud m\u016f\u017eu soudit podle sou\u010dasn\u00fdch model\u016f, bude i textiln\u00ed dekor z\u00a0recyklovan\u00e9ho denimu (tak\u017ee z\u00a0d\u017e\u00edn\u016f, kter\u00e9 u\u017e n\u011bkdo vyhodil) p\u016fsobit hodnotn\u011b a kvalitn\u011b.<\/p>\n

Ot\u00e1zka tak zn\u00ed \u2013 p\u0159iplat\u00edte si za tohle v\u0161echno n\u011bjak\u00fdch 80 tis\u00edc proti ryze \u010d\u00ednsk\u00e9mu MG? Nebo budete cht\u00edt riskovat s\u00a0nezn\u00e1mou zna\u010dkou, kter\u00e1 nav\u00edc teprve buduje servisn\u00ed s\u00ed\u0165 a nikdo tak docela nev\u00ed, co od n\u00ed \u010dekat?<\/p>\n

Tohle bude samoz\u0159ejm\u011b z\u00e1sadn\u00edm faktorem tak\u00e9 pro ceny ojet\u00fdch aut a nen\u00ed v\u016fbec nepravd\u011bpodobn\u00e9, \u017ee celkov\u00e9 n\u00e1klady na n\u011bkolikalet\u00e9 vlastnictv\u00ed Volva budou nakonec ni\u017e\u0161\u00ed ne\u017e u MG, proto\u017ee ho jako ojetinu v\u00fdrazn\u011b l\u00e9pe prod\u00e1te.<\/p>\n

Cenou u\u017e \u010c\u00edna nep\u0159esv\u011bd\u010d\u00ed<\/h3>\n

Z\u00e1rove\u0148 se tak ale dost\u00e1v\u00e1me k\u00a0tomu, \u017ee cena jako\u017eto v\u00fdhoda \u2013 a\u0165 u\u017e \u010d\u00ednsk\u00fdch, nebo jen v\u00a0\u010c\u00edn\u011b vyroben\u00fdch aut \u2013 nebude p\u0159\u00edli\u0161 fungovat. EX30 je o pouh\u00fdch 30 tis\u00edc levn\u011bj\u0161\u00ed ne\u017e t\u0159eba kategori\u00ed i parametry odpov\u00eddaj\u00edc\u00ed Jeep Avenger. A hlavn\u011b bude na trhu sotva rok a p\u016fl v\u00a0dob\u011b, kdy by m\u011blo doj\u00edt k\u00a0zah\u00e1jen\u00ed v\u00fdroby Volkswagenu ID.2 a jeho sourozenc\u016f od zna\u010dek Cupra a \u0160koda, p\u0159i\u010dem\u017e \u0161kodov\u00e1ck\u00e1 verze by m\u011blo b\u00fdt mal\u00e9 SUV podobn\u00fdch parametr\u016f \u2013 v z\u00e1kladu bude ale levn\u011bj\u0161\u00ed o zhruba \u010dtvrt milionu a i s\u00a0v\u011bt\u0161\u00ed bateri\u00ed o n\u011bjak\u00fdch 150 tis\u00edc.<\/p>\n

Nic z\u00a0toho samoz\u0159ejm\u011b neznamen\u00e1, \u017ee \u010d\u00ednsk\u00e9 zna\u010dky nebudou m\u00edt do budoucna na evropsk\u00e9m trhu mnohem d\u016fle\u017eit\u011bj\u0161\u00ed postaven\u00ed. A\u0165 u\u017e p\u016fjde o evropsk\u00e9 zna\u010dky v\u00a0\u010d\u00ednsk\u00e9m vlastnictv\u00ed, nebo o vylo\u017een\u011b \u010d\u00ednsk\u00e9 zna\u010dky, bude se jejich kvalita srovn\u00e1vat s\u00a0tou evropskou a \u010dasem se stanou t\u00e9m\u011b\u0159 rovnocenn\u00fdmi soupe\u0159i. Po\u0159\u00e1d ale \u0159\u00edk\u00e1m \u201et\u00e9m\u011b\u0159\u201c.<\/p>\n

Hyundai nebo Kia u\u017e dnes dok\u00e1\u017eou vyrobit auta v\u00a0mnoha ohledech lep\u0161\u00ed ne\u017e evropsk\u00e1 konkurence. Ale dok\u00e1\u017eou je prodat za stejn\u00e9 pen\u00edze? Ne. Stejn\u011b tak si Lexus nem\u016f\u017ee ani po v\u00edce ne\u017e 40 letech na trhu \u00fa\u010dtovat ceny srovnateln\u00e9 s\u00a0BMW nebo Audi.<\/p>\n

A to je mo\u017en\u00e1 i odpov\u011bd\u00ed na budoucnost evropsk\u00e9ho automobilov\u00e9ho pr\u016fmyslu a ostatn\u011b i pr\u016fmyslu obecn\u011b. Ve vyr\u00e1b\u011bn\u00ed masov\u00fdch v\u00fdrobk\u016f se n\u00e1m \u010c\u00edna a Jihov\u00fdchodn\u00ed Asie obecn\u011b m\u016f\u017ee snadno vyrovnat, a zejm\u00e9na na tamn\u00edch trz\u00edch bude do budoucna t\u011b\u017ek\u00e9 prorazit pro levn\u00e9 evropsk\u00e9 zna\u010dky, kter\u00e9 jsou na tamn\u00edch trz\u00edch st\u00e1le v\u00fdrazn\u011b dra\u017e\u0161\u00ed ne\u017e ty dom\u00e1c\u00ed a nemaj\u00ed pot\u0159ebnou presti\u017e.\u00a0Ale na poli pr\u00e9miov\u00fdch zna\u010dek bude Evropa hr\u00e1t prim je\u0161t\u011b dlouho \u2013 a mo\u017en\u00e1 nav\u017edy.<\/p>\n

I kdyby se \u010d\u00ednsk\u00e9 zna\u010dky nau\u010dily d\u011blat stejn\u011b dobr\u00e1 auta jako Porsche nebo Mercedes, nedok\u00e1zaly by je prodat za cenu, kterou si m\u016f\u017ee \u00fa\u010dtovat Porsche nebo Mercedes. A to mluv\u00edm o dosti hypotetick\u00e9m p\u0159\u00edpad\u011b, kdy by se jim poda\u0159ilo opravdu se vyrovnat komplexn\u00ed kvalit\u011b a \u201edota\u017eenosti\u201c n\u011bmeck\u00fdch automobilek.\u00a0Jednou k\u00a0tomu mo\u017en\u00e1 dojde, jak ukazuje t\u0159eba Genesis, luxusn\u00ed odno\u017e Hyundaie, ale je to pr\u00e1ce na dek\u00e1dy.<\/p>\n

Mo\u017en\u00e1 se nav\u00edc tahle p\u0159edpov\u011b\u010f d\u00e1 vzt\u00e1hnout i na Evropu jako celek a jej\u00ed roli ve sv\u011bt\u011b. Jihov\u00fdchodn\u00ed Asie sice m\u016f\u017ee b\u00fdt efektivn\u011bj\u0161\u00ed a l\u00e9pe zvl\u00e1dat masovou produkci \u010dehokoliv, ale vyrobit v\u011bci, kter\u00e9 skute\u010dn\u011b chcete vlastnit, v\u00a0tom je\u0161t\u011b n\u011bjakou dobu bude Evropa nep\u0159ekonateln\u00e1.<\/p>\n

 <\/p>\n

Zdroj: finmag.penize.cz<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

U\u017e roky se mluv\u00ed o \u010d\u00ednsk\u00fdch autech jako o hrozb\u011b pro evropsk\u00fd autopr\u016fmysl. A s\u00a0n\u00e1stupem elektromobil\u016f to m\u00e1 pr\u00fd b\u00fdt je\u0161t\u011b hor\u0161\u00ed. Realita ale zat\u00edm \u010dern\u00e9 z\u00edt\u0159ky pro automobilky a r\u016f\u017eov\u00e9 pro z\u00e1kazn\u00edky nepotvrzuje a nevypad\u00e1 to, \u017ee by se ryze \u010d\u00ednsk\u00e9 zna\u010dky mohly v\u00a0dohledn\u00e9 dob\u011b v Evrop\u011b n\u011bjak dramaticky prosadit. Cestu sice na\u0161ly, hlavn\u00edm […]<\/p>\n","protected":false},"author":81,"featured_media":22867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nLevn\u00e1 \u010d\u00ednsk\u00e1 auta evropsk\u00fd autopr\u016fmysl nezni\u010d\u00ed. 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