{"id":22570,"date":"2023-04-27T16:46:18","date_gmt":"2023-04-27T14:46:18","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=22570"},"modified":"2023-05-03T17:25:24","modified_gmt":"2023-05-03T15:25:24","slug":"sdileni-dat-o-propojenych-vozidlech-vytvari-lepsi-produkt","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/sdileni-dat-o-propojenych-vozidlech-vytvari-lepsi-produkt\/","title":{"rendered":"Sd\u00edlen\u00ed dat o propojen\u00fdch vozidlech vytv\u00e1\u0159\u00ed lep\u0161\u00ed produkt"},"content":{"rendered":"

Podle spole\u010dnosti McKinsey & Co. bude v roce 2023 automobil s propojen\u00fdmi slu\u017ebami generovat 25 000 MB dat za hodinu – o 777 % v\u00edce ne\u017e smartphone. S rostouc\u00ed konektivitou si spole\u010dnosti, jako je poskytovatel obousm\u011brn\u00e9 komunika\u010dn\u00ed platformy Aiden Automotive Technologies, p\u0159edstavuj\u00ed novou vzru\u0161uj\u00edc\u00ed budoucnost. D\u00edky tomu, \u017ee vozidla, infrastruktura a poskytovatel\u00e9 slu\u017eeb t\u0159et\u00edch stran spolu mohou snadno komunikovat, v\u011b\u0159\u00ed, \u017ee konektivita vozidel m\u00e1 potenci\u00e1l posunout hlavn\u00ed obchodn\u00ed model v\u00fdrobc\u016f automobil\u016f sm\u011brem k monetizaci slu\u017eeb.<\/strong><\/p>\n

St\u00e1le v\u0161ak existuj\u00ed v\u00fdzvy, kter\u00e9 je t\u0159eba p\u0159ekonat. V\u00fdzkum spole\u010dnosti NTT Data, kter\u00e1 se zab\u00fdv\u00e1 IT slu\u017ebami a poradenstv\u00edm, zjistil, \u017ee 86 % dot\u00e1zan\u00fdch spot\u0159ebitel\u016f nen\u00ed spokojeno se sd\u00edlen\u00edm sv\u00fdch \u00fadaj\u016f s t\u0159et\u00edmi stranami. A co je z\u00e1sadn\u00ed, nebyli si tak\u00e9 jisti, jak spravedliv\u011b je hodnota z\u00edskan\u00e1 z jejich \u00fadaj\u016f rozd\u011blena mezi n\u011b a z\u00e1jmy podnik\u016f. Vzhledem k tomu, \u017ee spole\u010dnost Deloitte odhaduje, \u017ee polovodi\u010de budou v roce 2030 tvo\u0159it 45 % celkov\u00fdch n\u00e1klad\u016f na vozidlo (oproti 18 % v roce 2020), je pravd\u011bpodobn\u00e9, \u017ee ot\u00e1zky t\u00fdkaj\u00edc\u00ed se \u00fadaj\u016f o vozidlech se budou jen prohlubovat.<\/p>\n

Porozum\u011bn\u00ed pou\u017e\u00edv\u00e1n\u00ed dat<\/h3>\n

Steve Schwinke, viceprezident pro pr\u00e1ci se z\u00e1kazn\u00edky ve spole\u010dnosti Sibros, uvedl, \u017ee je t\u0159eba v\u00edce informovat z\u00e1kazn\u00edky o tom, jak se data o vozidlech pou\u017e\u00edvaj\u00ed. Spole\u010dnost Sibros je platforma pro propojen\u00e1 vozidla pro v\u00fdrobce automobil\u016f, kter\u00e1 se zam\u011b\u0159uje na aktualizace over-the-air (OTA), zaznamen\u00e1v\u00e1n\u00ed dat, vzd\u00e1lenou diagnostiku a dal\u0161\u00ed. „Existuj\u00ed t\u0159i \u0161irok\u00e9 kategorie p\u0159\u00edpad\u016f pou\u017eit\u00ed: pochopen\u00ed a zlep\u0161en\u00ed v\u00fdkonu produktu, pomoc p\u0159i zapojen\u00ed vozidel do digit\u00e1ln\u00edho \u017eivotn\u00edho stylu z\u00e1kazn\u00edka a prodej dat t\u0159et\u00edm stran\u00e1m.“<\/p>\n

A\u010dkoli Schwinke uv\u00e1d\u00ed, \u017ee hodnota prodeje dat je ve srovn\u00e1n\u00ed s ostatn\u00edmi zp\u016fsoby jejich vyu\u017eit\u00ed zanedbateln\u00e1, uzn\u00e1v\u00e1, \u017ee je to pravd\u011bpodobn\u011b jedin\u00fd zp\u016fsob, kter\u00fd v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f zva\u017euje: „P\u0159\u00edli\u0161 se o tom mluv\u00ed a vyvol\u00e1v\u00e1 to \u00fazkost.“ Nicm\u00e9n\u011b v\u011bt\u0161ina p\u0159\u00edpad\u016f vyu\u017eit\u00ed sd\u00edlen\u00ed dat je navr\u017eena tak, aby proaktivn\u011b zlep\u0161ila zku\u0161enosti s vlastnictv\u00edm vozidla pro koncov\u00e9ho u\u017eivatele.<\/p>\n

Krom\u011b uklidn\u011bn\u00ed z\u00e1kazn\u00edk\u016f Schwinke zd\u016fraz\u0148uje, \u017ee tyto postupy se pro v\u00fdrobce OEM p\u016fsob\u00edc\u00ed v \u00e9\u0159e e-mobility stanou z\u00e1sadn\u00edmi. „Jsme sv\u011bdky transformace automobilov\u00e9ho pr\u016fmyslu a spole\u010dnosti, kter\u00e9 dok\u00e1\u017e\u00ed \u0159e\u0161it probl\u00e9my s kvalitou pomoc\u00ed dat z propojen\u00fdch vozidel, budou m\u00edt lep\u0161\u00ed v\u00fdsledky ne\u017e konkurence.“ Spole\u010dnost Sibros nap\u0159\u00edklad zjistila, \u017ee prost\u0159ednictv\u00edm sv\u00e9ho spr\u00e1vce vzd\u00e1len\u00e9 diagnostiky lze v\u010das odhalit a odstranit 85 % oprav vozidel. Tato pokro\u010dil\u00e1 \u00farove\u0148 kontroly kvality z\u00e1rove\u0148 zaji\u0161\u0165uje z\u00e1kazn\u00edk\u016fm, \u017ee jejich data jsou dob\u0159e vyu\u017e\u00edv\u00e1na, a buduje pozitivn\u00ed vztah ke zna\u010dce automobilky. Solidn\u00ed nab\u00eddka hodnoty dat pro z\u00e1kazn\u00edky ve v\u00fdsledku odemyk\u00e1 v\u00fdhody i pro \u0161ir\u0161\u00ed ekosyst\u00e9m.<\/p>\n

Zlep\u0161ov\u00e1n\u00ed prost\u0159ednictv\u00edm dat<\/h3>\n

A\u010dkoli d\u016fv\u011bra z\u00e1kazn\u00edk\u016f m\u016f\u017ee b\u00fdt v sou\u010dasn\u00e9 dob\u011b ni\u017e\u0161\u00ed, ne\u017e by bylo \u017e\u00e1douc\u00ed, Schwinke se nedomn\u00edv\u00e1, \u017ee by to m\u011blo negativn\u00ed dopad na budouc\u00ed investice do konektivity vozidel. „Pokud n\u011bco, tak to zp\u016fsob\u00ed, \u017ee v\u00fdrobci OEM budou p\u0159i v\u00fdvoji nov\u00fdch slu\u017eeb citliv\u011bj\u0161\u00ed na pravidla a p\u0159edpisy.“
\n<\/p>\n

Propojen\u00fd p\u0159\u00edstrojov\u00fd panel vozov\u00e9ho parku spole\u010dnosti Sibros – u\u017eivatel\u00e9 mohou sledovat sv\u00e1 vozidla a na prvn\u00ed pohled zjistit, zda se u n\u011bkter\u00e9ho z nich vyskytlo varov\u00e1n\u00ed nebo z\u00e1vada.<\/em><\/p>\n

Kdy\u017e vzpom\u00edn\u00e1 na sv\u00e9 p\u016fsoben\u00ed ve spole\u010dnosti General Motors, uv\u00e1d\u00ed, \u017ee z\u00e1klady a v\u00fdhody d\u016fkladn\u00e9 datov\u00e9 politiky jsou n\u011bkter\u00fdm hr\u00e1\u010d\u016fm zn\u00e1my ji\u017e t\u00e9m\u011b\u0159 20 let. „V\u010dasn\u00e1 diagnostika \u0161et\u0159ila spole\u010dnosti p\u0159es 500 milion\u016f dolar\u016f ro\u010dn\u011b. V\u00fdznamn\u00fdch \u00faspor lze dos\u00e1hnout i p\u0159i relativn\u011b omezen\u00fdch mo\u017enostech p\u0159ipojen\u00ed.“ P\u0159\u00ednosy modern\u00edch technologi\u00ed jsou podstatn\u011b v\u011bt\u0161\u00ed a rozmanit\u011bj\u0161\u00ed. Krom\u011b diagnostiky probl\u00e9mu na d\u00e1lku umo\u017e\u0148uje konektivita vozidla tak\u00e9 \u0159e\u0161it softwarov\u00e9 probl\u00e9my OTA – pozoruhodn\u00fdm p\u0159\u00edkladem je svol\u00e1vac\u00ed akce spole\u010dnosti Tesla z \u00fanora 2023. To poskytuje dal\u0161\u00ed vrstvu pohodl\u00ed p\u0159i vlastnictv\u00ed vozidla, kterou podle Schwinkeho z\u00e1kazn\u00edci ocen\u00ed: „Jsem si jist\u00fd, \u017ee v\u011bt\u0161ina z nich by dala p\u0159ednost tomu, aby jejich v\u016fz byl opraven p\u0159es noc, zat\u00edmco by spali, p\u0159ed t\u00edm, ne\u017e aby jej odvezli do servisu.“<\/p>\n

Sd\u00edlen\u00ed propojen\u00fdch dat m\u00e1 tak\u00e9 potenci\u00e1l usnadnit v\u00fdvoj bezpe\u010dn\u011bj\u0161\u00edch autonomn\u00edch vozidel (AV). Na infrastrukturn\u00ed \u00farovni mohou s\u00edt\u011b senzor\u016f s pevn\u00fdm bodem umo\u017enit samo\u0159\u00eddic\u00edm syst\u00e9m\u016fm rychlej\u0161\u00ed detekci a reakci na nebezpe\u010d\u00ed vytvo\u0159en\u00edm sd\u00edlen\u00e9ho datov\u00e9ho toku mezi vozidlem a jeho okol\u00edm, jak uk\u00e1zal zku\u0161ebn\u00ed projekt ServCity v Lond\u00fdn\u011b a v\u00fdzkum Albertsk\u00e9 univerzity. Schwinke d\u00e1le uv\u00e1d\u00ed, \u017ee vyu\u017e\u00edv\u00e1n\u00ed propojen\u00fdch dat je kl\u00ed\u010dov\u00e9 pro zdokonalen\u00ed pokro\u010dil\u00fdch asisten\u010dn\u00edch syst\u00e9m\u016f \u0159idi\u010de (ADAS). „Syst\u00e9m ADAS lze zlep\u0161it pouze tak, \u017ee se dnes m\u011b\u0159\u00ed jeho v\u00fdkonnost a pot\u00e9 se usiluje o jej\u00ed zlep\u0161en\u00ed. Bez propojen\u00fdch dat z vozidel nen\u00ed tato cesta mo\u017en\u00e1.“ Podle n\u011bj se jedn\u00e1 o dal\u0161\u00ed p\u0159\u00edpad vyu\u017eit\u00ed sd\u00edlen\u00ed dat, o kter\u00e9m by hned uva\u017eovalo m\u00e1lo z\u00e1kazn\u00edk\u016f, ale nad kter\u00fdm by se m\u00e1lokdo pohor\u0161oval.<\/p>\n

Do budoucna Schwinke p\u0159edpokl\u00e1d\u00e1 v\u011bt\u0161\u00ed d\u016fraz na vyu\u017eit\u00ed dat o vozidlech k obohacen\u00ed digit\u00e1ln\u00edho \u017eivotn\u00edho stylu z\u00e1kazn\u00edk\u016f. To lze ji\u017e nyn\u00ed pozorovat v mal\u00fdch zv\u00fd\u0161en\u00edch komfortu, jako jsou aplikace, kter\u00e9 mohou fungovat jako kl\u00ed\u010denky pro z\u00e1mky dve\u0159\u00ed. „Vyu\u017eit\u00ed propojen\u00fdch dat se tak st\u00e1v\u00e1 vedle tradi\u010dn\u00edch ukazatel\u016f, jako je v\u00fdkon nebo styling, diferenci\u00e1torem zna\u010dky.“<\/p>\n

Vytv\u00e1\u0159en\u00ed lep\u0161\u00edch produkt\u016f<\/h3>\n

Pr\u016fzkum kanadsk\u00e9 asociace automobilov\u00e9ho pr\u016fmyslu zjistil, \u017ee pouze 28 % \u0159idi\u010d\u016f rozum\u00ed tomu, jak se vytv\u00e1\u0159ej\u00ed a zpracov\u00e1vaj\u00ed data o jejich vozidle. V kombinaci se zji\u0161t\u011bn\u00edmi spole\u010dnosti NTT Data o vysok\u00e9 ned\u016fv\u011b\u0159e ve sd\u00edlen\u00ed propojen\u00fdch dat m\u00e1 odv\u011btv\u00ed p\u0159ed sebou je\u0161t\u011b hodn\u011b pr\u00e1ce p\u0159i vzd\u011bl\u00e1v\u00e1n\u00ed, uklid\u0148ov\u00e1n\u00ed a p\u0159esv\u011bd\u010dov\u00e1n\u00ed drtiv\u00e9 v\u011bt\u0161iny spot\u0159ebitel\u016f. V z\u00e1jmu jejich pou\u010den\u00ed o t\u011bchto v\u00fdhod\u00e1ch Schwinke doporu\u010duje, aby se zainteresovan\u00e9 strany v automobilov\u00e9m pr\u016fmyslu znovu zam\u011b\u0159ily na diskusi o transparentnosti a souhlasu. D\u00edky tomu z\u00e1kazn\u00edci l\u00e9pe pochop\u00ed, jak propojen\u00e9 slu\u017eby funguj\u00ed a s \u010d\u00edm souhlas\u00ed.<\/p>\n

Jako prvn\u00ed krok k dosa\u017een\u00ed v\u011bt\u0161\u00ed transparentnosti vyz\u00fdv\u00e1 v\u00fdrobce automobil\u016f a prodejce, aby zefektivnili n\u00e1kupn\u00ed proces: „Z\u00e1kazn\u00edci mus\u00ed podepisovat spoustu dokument\u016f a jeden z nich se v\u017edy t\u00fdk\u00e1 \u00fadaj\u016f o p\u0159ipojen\u00fdch vozidlech.“ P\u0159edkl\u00e1dan\u00e9 podm\u00ednky mus\u00ed pou\u017e\u00edvat jednoduch\u00fd jazyk, vysv\u011btlovat, jak\u00e9 \u00fadaje a pro\u010d jsou shroma\u017e\u010fov\u00e1ny, a pou\u010dit u\u017eivatele o jeho pr\u00e1vu na spr\u00e1vu t\u011bchto informac\u00ed. Stejn\u00e9 z\u00e1sady by m\u011bly platit i pro displeje infotainmentu p\u0159i pou\u017e\u00edv\u00e1n\u00ed p\u0159ipojen\u00fdch funkc\u00ed. V tomto ohledu by automobilov\u00fd pr\u016fmysl p\u0159ijal osv\u011bd\u010den\u00e9 postupy, kter\u00e9 se v technologick\u00e9m pr\u016fmyslu objevuj\u00ed \u010dast\u011bji.<\/p>\n

Schwinke uzav\u00edr\u00e1, \u017ee shrom\u00e1\u017ed\u011bn\u00ed lid\u00ed kolem my\u0161lenky „vytv\u00e1\u0159en\u00ed lep\u0161\u00edch produkt\u016f prost\u0159ednictv\u00edm propojen\u00fdch dat o vozidlech“ by se mohlo uk\u00e1zat jako velmi \u00fa\u010dinn\u00e1 strategie. „Nakonec vyhraj\u00ed v\u0161ichni. Z\u00e1kazn\u00edci z\u00edskaj\u00ed lep\u0161\u00ed produkty a v\u00fdrobci automobil\u016f mohou u\u0161et\u0159it n\u00e1klady.“ Tvrd\u00ed, \u017ee automobilov\u00fd pr\u016fmysl mus\u00ed d\u00e1t jasn\u011b najevo, \u017ee data maj\u00ed v\u011bt\u0161\u00ed hodnotu, ne\u017e je pouh\u00fd prodej t\u0159et\u00edm stran\u00e1m, a to od v\u00fdvoje bezpe\u010dn\u011bj\u0161\u00edch vozidel a\u017e po zefektivn\u011bn\u00ed vlastnictv\u00ed, v\u011bt\u0161\u00ed celkov\u00e9 pohodl\u00ed a dal\u0161\u00ed.<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Podle spole\u010dnosti McKinsey & Co. bude v roce 2023 automobil s propojen\u00fdmi slu\u017ebami generovat 25 000 MB dat za hodinu – o 777 % v\u00edce ne\u017e smartphone. S rostouc\u00ed konektivitou si spole\u010dnosti, jako je poskytovatel obousm\u011brn\u00e9 komunika\u010dn\u00ed platformy Aiden Automotive Technologies, p\u0159edstavuj\u00ed novou vzru\u0161uj\u00edc\u00ed budoucnost. D\u00edky tomu, \u017ee vozidla, infrastruktura a poskytovatel\u00e9 slu\u017eeb t\u0159et\u00edch stran […]<\/p>\n","protected":false},"author":81,"featured_media":22571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nSd\u00edlen\u00ed dat o propojen\u00fdch vozidlech vytv\u00e1\u0159\u00ed lep\u0161\u00ed produkt | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/sdileni-dat-o-propojenych-vozidlech-vytvari-lepsi-produkt\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sd\u00edlen\u00ed dat o propojen\u00fdch vozidlech vytv\u00e1\u0159\u00ed lep\u0161\u00ed produkt\" \/>\n<meta property=\"og:description\" content=\"Podle spole\u010dnosti McKinsey & Co. bude v roce 2023 automobil s propojen\u00fdmi slu\u017ebami generovat 25 000 MB dat za hodinu – o 777 % v\u00edce ne\u017e smartphone. 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