{"id":22093,"date":"2023-02-03T08:00:57","date_gmt":"2023-02-03T07:00:57","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=22093"},"modified":"2023-02-09T08:57:38","modified_gmt":"2023-02-09T07:57:38","slug":"co-muzeme-ocekavat-od-automobiloveho-prumyslu-v-roce-2023","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/co-muzeme-ocekavat-od-automobiloveho-prumyslu-v-roce-2023\/","title":{"rendered":"Co m\u016f\u017eeme o\u010dek\u00e1vat od automobilov\u00e9ho pr\u016fmyslu v roce 2023?"},"content":{"rendered":"

Celosv\u011btov\u00fd prodej automobil\u016f byl pandemi\u00ed t\u011b\u017ece zasa\u017een. Trh ztratil d\u016fv\u011bru a kupuj\u00edc\u00ed z\u016fstali pochopiteln\u011b opatrn\u00ed, i kdy\u017e se omezen\u00ed souvisej\u00edc\u00ed s COVID-19 za\u010dala ru\u0161it. Prodeje osobn\u00edch vozidel se nakonec za\u010daly v roce 2021 navy\u0161ovat a v roce 2022 na\u0161t\u011bst\u00ed za\u0159adily vy\u0161\u0161\u00ed rychlostn\u00ed stupe\u0148.<\/strong><\/p>\n

Za lo\u0148sk\u00fd rok se o\u010dek\u00e1v\u00e1, \u017ee celosv\u011btov\u00e9 prodeje osobn\u00edch vozidel vyk\u00e1\u017eou meziro\u010dn\u00ed r\u016fst o 3,5 %. Zaj\u00edmav\u00e9 je, \u017ee nejv\u011bt\u0161\u00ed pohyb v tomto odv\u011btv\u00ed zaznamenaly elektromobily (EV) a hybridy. Dobrou zpr\u00e1vou je, \u017ee p\u0159edpokl\u00e1dan\u00e9 prodeje v nadch\u00e1zej\u00edc\u00edm dvan\u00e1ctim\u011bs\u00ed\u010dn\u00edm obdob\u00ed se z\u0159ejm\u011b vr\u00e1t\u00ed na p\u0159edpandemickou \u00farove\u0148 s r\u016fstem kolem 9 %. Vrcholem jsou op\u011bt elektromobily a hybridy, u nich\u017e se v roce 2023 o\u010dek\u00e1v\u00e1 meziro\u010dn\u00ed n\u00e1r\u016fst o 29 % na odhadovan\u00fdch 12,1 milionu kus\u016f na cel\u00e9m sv\u011bt\u011b. Hrozba bl\u00ed\u017e\u00edc\u00ed se recese a p\u0159etrv\u00e1vaj\u00edc\u00ed probl\u00e9my v dodavatelsk\u00e9m \u0159et\u011bzci by v\u0161ak mohly vrhnout st\u00edn na trh osobn\u00edch vozidel.<\/p>\n

N\u00e1ro\u010dn\u00e9 podm\u00ednky na cest\u011b k uzdraven\u00ed<\/h4>\n

Je z\u0159ejm\u00e9, \u017ee automobilov\u00fd pr\u016fmysl bude muset naj\u00edt zp\u016fsoby, jak se vypo\u0159\u00e1dat s naru\u0161en\u00edm dodavatelsk\u00e9ho \u0159et\u011bzce zp\u016fsoben\u00fdm pandemi\u00ed, a bude zapot\u0159eb\u00ed nov\u00fdch p\u0159\u00edstup\u016f k \u0159e\u0161en\u00ed zhor\u0161uj\u00edc\u00edch se nedostatk\u016f, kter\u00e9 je\u0161t\u011b zhor\u0161ila v\u00e1lka na Ukrajin\u011b. V d\u016fsledku toho se o\u010dek\u00e1v\u00e1, \u017ee v\u00fdrobci automobil\u016f p\u0159ejdou od strategie „just-in-time“ ke strategii „inventory banking“, aby zv\u00fd\u0161ili z\u00e1soby, a to navzdory dodate\u010dn\u00fdm n\u00e1klad\u016fm na z\u00e1soby. Aby se v\u00fdrobci automobil\u016f ochr\u00e1nili p\u0159ed dal\u0161\u00edm naru\u0161en\u00edm dodavatelsk\u00e9ho \u0159et\u011bzce, je st\u00e1le pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou zva\u017eovat vertik\u00e1ln\u011b integrovan\u00e9 obchodn\u00ed modely, zejm\u00e9na v hodnotov\u00e9m \u0159et\u011bzci bateri\u00ed, s lokalizovanou v\u00fdrobou bateri\u00ed nam\u00edsto dovozu \u010dl\u00e1nk\u016f od jednoho nebo dvou velk\u00fdch dodavatel\u016f. Zde budeme sv\u011bdky st\u00e1le \u010dast\u011bj\u0161\u00edch p\u0159\u00edklad\u016f sm\u00ed\u0161en\u00e9 strategie.<\/p>\n

\"BMW<\/p>\n

EY o\u010dek\u00e1v\u00e1, \u017ee se probl\u00e9my v dodavatelsk\u00e9m \u0159et\u011bzci zm\u00edrn\u00ed a zv\u00fd\u0161\u00ed se kapacita v\u00fdroby vozidel<\/em><\/p>\n

Energetick\u00e1 krize v\u00fdrazn\u011b poznamenala zisky v\u00fdrobc\u016f automobil\u016f. To bude pravd\u011bpodobn\u011b pokra\u010dovat i v roce 2023 a o\u010dek\u00e1v\u00e1 se, \u017ee mnoho v\u00fdrobc\u016f automobil\u016f p\u0159enese n\u00e1klady na z\u00e1kazn\u00edky. V\u00fdzkum spole\u010dnosti EY v\u0161ak nazna\u010duje, \u017ee probl\u00e9my v dodavatelsk\u00e9m \u0159et\u011bzci se za\u010dnou zm\u00edr\u0148ovat a zv\u00fd\u0161\u00ed se kapacita v\u00fdroby vozidel. Spot\u0159ebitelsk\u00e1 popt\u00e1vka z\u016fst\u00e1v\u00e1 siln\u00e1 a existuje dobr\u00fd d\u016fvod k optimismu ohledn\u011b prodej\u016f elektromobil\u016f v roce 2023. O\u010dek\u00e1v\u00e1 se v\u0161ak, \u017ee se objev\u00ed ur\u010dit\u00e9 region\u00e1ln\u00ed rozd\u00edly.<\/p>\n

V \u010c\u00edn\u011b to v\u0161ak nevypad\u00e1 tak slibn\u011b, kde se o\u010dek\u00e1v\u00e1, \u017ee se prodeje po v\u011bt\u0161inu roku 2023 nezm\u011bn\u00ed. Nicm\u00e9n\u011b p\u0159edpokl\u00e1dan\u00fd prodej bude \u010dinit v\u00edce ne\u017e 26 milion\u016f vozidel, p\u0159i\u010dem\u017e segment elektromobil\u016f zaznamen\u00e1 20% n\u00e1r\u016fst, s p\u0159ibli\u017en\u011b 6,2 miliony prodan\u00fdch vozidel – tr\u017en\u00ed pod\u00edl 23 %, co\u017e je n\u00e1r\u016fst z 19 % v roce 2022. Potenci\u00e1ln\u00ed vypuknut\u00ed COVID-19 a strategie odstaven\u00ed jsou pro \u010c\u00ednu divokou kartou a v z\u00e1vislosti na sm\u011bru mohou objemy v\u00fdrazn\u011b ovlivnit.<\/p>\n

Elektromobily jsou v kurzu<\/h4>\n

Zat\u00edmco automobilov\u00fd pr\u016fmysl \u010del\u00ed n\u011bkolika v\u00fdzv\u00e1m, elektromobily jsou v \u010dele s rostouc\u00edm celosv\u011btov\u00fdm z\u00e1jmem. Spot\u0159ebitelsk\u00fd index EY Mobility Consumer Index odhalil, \u017ee 52 % zam\u00fd\u0161len\u00fdch kupc\u016f automobil\u016f na cel\u00e9m sv\u011bt\u011b d\u00e1v\u00e1 p\u0159ednost bu\u010f pln\u011b elektrick\u00e9mu (EV), plug-in hybridn\u00edmu (PHEV) nebo hybridn\u00edmu vozidlu. Preference pln\u011b elektrick\u00fdch voz\u016f vzroste trojn\u00e1sobn\u011b, a to ze 7 % v roce 2020 na 20 % v roce 2022.<\/p>\n

O\u010dek\u00e1v\u00e1 se proto, \u017ee p\u0159echod k elektrifikaci z\u00edsk\u00e1 v roce 2023 dal\u0161\u00ed impuls, a to d\u00edky regula\u010dn\u00edmu tlaku spolu s p\u0159\u00edsn\u00fdmi term\u00edny a c\u00edli z\u00e1kazu n\u011bkter\u00fdch typ\u016f vozidel se spalovac\u00edm motorem (ICE). V d\u016fsledku toho, a pokud budou trendy pokra\u010dovat, se o\u010dek\u00e1v\u00e1, \u017ee 50% pod\u00edlu elektromobil\u016f, bateriov\u00fdch elektrick\u00fdch a plug-in hybridn\u00edch vozidel (BEV+PHEV) bude v Evrop\u011b dosa\u017eeno do roku 2027 a v USA a \u010c\u00edn\u011b do roku 2032.<\/p>\n

\u00a0\"EV-Experience-Centre-Milton-Keynes-UK\"
\nSpot\u0159ebitel\u00e9 maj\u00ed st\u00e1le v\u011bt\u0161\u00ed z\u00e1jem o elektromobily a hybridy<\/em><\/p>\n

K r\u016fstu v\u00fdznamn\u011b p\u0159isp\u00edv\u00e1 sl\u00e1bnouc\u00ed obava z mal\u00e9ho dojezdu. D\u00edky rostouc\u00ed dostupnosti elektromobil\u016f s dlouh\u00fdm dojezdem, neust\u00e1l\u00e9mu zdokonalov\u00e1n\u00ed technologie bateri\u00ed a rozv\u00edjej\u00edc\u00ed se nab\u00edjec\u00ed infrastruktu\u0159e se spot\u0159ebitel\u00e9 m\u00e9n\u011b ob\u00e1vaj\u00ed dojezdu.<\/p>\n

Chytr\u00fd zp\u016fsob \u0159\u00edzen\u00ed<\/h4>\n

Novodob\u00e9 elektromobily se st\u00e1le \u010dast\u011bji st\u00e1vaj\u00ed \u0161pi\u010dkov\u00fdmi technologiemi, kter\u00e9 jsou vybaveny konektivitou podobnou chytr\u00fdm telefon\u016fm a informa\u010dn\u00edmi a z\u00e1bavn\u00edmi syst\u00e9my s funkcemi, kter\u00e9 oslovuj\u00ed mlad\u0161\u00ed z\u00e1kazn\u00edky. Automobilky proto urychluj\u00ed sv\u00e9 pl\u00e1ny na zav\u00e1d\u011bn\u00ed technologi\u00ed, jako jsou pokro\u010dil\u00e9 asisten\u010dn\u00ed syst\u00e9my, aby p\u0159il\u00e1kaly mlad\u00e9 \u0159idi\u010de. Pl\u00e1ny na plnou autonomii byly odlo\u017eeny, \u010d\u00e1ste\u010dn\u011b kv\u016fli rostouc\u00ed technick\u00e9 a regula\u010dn\u00ed slo\u017eitosti.<\/p>\n

O\u010dek\u00e1v\u00e1 se, \u017ee se v\u00fdrobci automobil\u016f m\u00edsto toho v\u00edce zam\u011b\u0159\u00ed na poskytov\u00e1n\u00ed individualizovan\u00fdch z\u00e1\u017eitk\u016f ve vozidle; digit\u00e1ln\u00ed kokpity, biometrie, hlasov\u00e9 slu\u017eby, zat\u00edmco obrazovky displej\u016f se maj\u00ed p\u0159esunout od dotykov\u00e9ho ovl\u00e1d\u00e1n\u00ed k haptick\u00e9 zp\u011btn\u00e9 vazb\u011b a hlasov\u00fdm p\u0159\u00edkaz\u016fm s digit\u00e1ln\u00edmi asistenty zalo\u017een\u00fdmi na um\u011bl\u00e9 inteligenci. Pokud jde o zav\u00e1d\u011bn\u00ed elektromobil\u016f, vedou \u010d\u00edn\u0161t\u00ed v\u00fdrobci a o\u010dek\u00e1v\u00e1 se, \u017ee v\u00fdvoj zdokonalen\u00e9 s\u00edt\u011b 5G uvoln\u00ed pokro\u010dil\u00e9 mo\u017enosti propojen\u00fdch automobil\u016f, kter\u00e9 budou m\u00edt v roce 2023 siln\u00fd r\u016fst. Hovo\u0159\u00ed se tak\u00e9 o vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality (AR), virtu\u00e1ln\u00ed reality (VR) a metaversa ke zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n

K realizaci t\u011bchto funkc\u00ed budou v\u00fdrobci automobil\u016f pot\u0159ebovat vyv\u00e1\u017eit vlastn\u00ed v\u00fdvoj softwaru se zaveden\u00fdmi technologick\u00fdmi partnery, aby vyu\u017eili jejich odborn\u00e9 znalosti v oblasti softwaru a poskytli z\u00e1kazn\u00edk\u016fm nejlep\u0161\u00ed softwarov\u011b definovan\u00e9 funkce ve sv\u00e9 t\u0159\u00edd\u011b.<\/p>\n

\"Harman<\/p>\n

V\u00fdrobci automobil\u016f se zam\u011b\u0159uj\u00ed na individu\u00e1ln\u00ed z\u00e1\u017eitky ve vozidle<\/em><\/p>\n

P\u0159eklenut\u00ed rozd\u00edl\u016f v dovednostech<\/h4>\n

Jedn\u00edm z nejv\u011bt\u0161\u00edch nedostatk\u016f, kter\u00fdm automobilov\u00fd pr\u016fmysl v sou\u010dasnosti \u010del\u00ed, je nedostatek kvalifikovan\u00fdch pracovn\u00edk\u016f. S n\u00e1stupem megatrend\u016f, jako je elektrifikace, se zv\u00fd\u0161ila popt\u00e1vka po technick\u00fdch talentech, zat\u00edmco n\u011bkter\u00e9 pozice se staly nadbyte\u010dn\u00fdmi, v\u010detn\u011b tradi\u010dn\u00edch technik\u016f mont\u00e1\u017ee motor\u016f a servisn\u00edch technik\u016f. Je proto skute\u010dn\u011b nutn\u00e9 rekvalifikovat st\u00e1vaj\u00edc\u00ed pracovn\u00ed s\u00edlu, co\u017e si vy\u017e\u00e1d\u00e1 zna\u010dn\u00e9 investice, proto\u017ee naj\u00edm\u00e1n\u00ed nov\u00fdch talent\u016f nebude v\u017edy mo\u017en\u00e9 vzhledem k neschopnosti pr\u016fmyslu nab\u00eddnout takov\u00e9 typy odm\u011bn, jak\u00e9 jsou k dispozici v technologick\u00e9m sektoru.<\/p>\n

Stejn\u011b tak bude rostouc\u00ed regula\u010dn\u00ed kontrola dekarbonizace nad\u00e1le tla\u010dit v\u00fdrobce automobil\u016f k p\u0159ij\u00edm\u00e1n\u00ed konkr\u00e9tn\u00edch opat\u0159en\u00ed k dosa\u017een\u00ed dlouhodob\u00fdch c\u00edl\u016f udr\u017eitelnosti. Budou v\u0161ak muset naj\u00edt rovnov\u00e1hu mezi sv\u00fdmi obchodn\u00edmi c\u00edli a pln\u011bn\u00edm ekologick\u00fdch po\u017eadavk\u016f.<\/p>\n

Konec spalovac\u00edch pohon\u016f?<\/h4>\n

Pro p\u0159echod na ekologickou mobilitu budou muset v\u00fdrobci automobil\u016f naj\u00edt spr\u00e1vnou rovnov\u00e1hu mezi optimalizac\u00ed dne\u0161n\u00edho podnik\u00e1n\u00ed a sou\u010dasn\u00fdmi investicemi do vozidel budoucnosti. To se ji\u017e za\u010d\u00edn\u00e1 d\u00edt – 80 % kl\u00ed\u010dov\u00fdch automobilov\u00fdch trh\u016f usiluje o postupn\u00e9 vy\u0159azen\u00ed vozidel s ICE do roku 2035, co\u017e urychluje rychl\u00e9 roz\u0161i\u0159ov\u00e1n\u00ed z\u00f3n \u010dist\u00e9ho ovzdu\u0161\u00ed nebo n\u00edzk\u00fdch emis\u00ed. Roste tak\u00e9 z\u00e1jem o recyklaci bateri\u00ed, p\u0159i\u010dem\u017e v EU se p\u0159ij\u00edmaj\u00ed opat\u0159en\u00ed, kter\u00e1 maj\u00ed pomoci zajistit vhodnou infrastrukturu pro jej\u00ed usnadn\u011bn\u00ed.<\/p>\n

Od v\u00fdrobc\u016f automobil\u016f se proto o\u010dek\u00e1v\u00e1, \u017ee se v\u00edce zam\u011b\u0159\u00ed na udr\u017eiteln\u00fd provoz. T\u00edm se mysl\u00ed zpracov\u00e1n\u00ed vozidel po skon\u010den\u00ed jejich \u017eivotnosti, v\u010detn\u011b bateri\u00ed pro elektromobily, udr\u017eiteln\u00e9ho z\u00edsk\u00e1v\u00e1n\u00ed d\u00edl\u016f a v\u011bt\u0161\u00edho vyu\u017eit\u00ed recyklovateln\u00fdch materi\u00e1l\u016f v celkov\u00e9 konstrukci.<\/p>\n

Je naprosto jasn\u00e9, \u017ee rok 2023 bude rokem z\u00e1sadn\u00edch zm\u011bn. Star\u00e9 technologie „krabic na kolech“ budou nahrazeny nov\u00fdmi technologiemi inteligentn\u00edch vozidel. P\u0159echod na elektromobily rychle dos\u00e1hne kritick\u00e9ho mno\u017estv\u00ed a vliv ekologick\u00fdch po\u017eadavk\u016f d\u00e1le urychl\u00ed p\u0159echod na ekologi\u010dt\u011bj\u0161\u00ed osobn\u00ed dopravu. Skloubit to v\u0161echno dohromady na pozad\u00ed nejistoty dodavatelsk\u00e9ho \u0159et\u011bzce a rostouc\u00ed energetick\u00e9 krize bude t\u011b\u017ek\u00e1 pr\u00e1ce, ale popt\u00e1vka spot\u0159ebitel\u016f existuje, tak\u017ee cesta se najde.<\/p>\n

Parkovi\u0161t\u011b vozidel s ICE je st\u00e1le rozs\u00e1hl\u00e9 a z\u016fstane velmi velk\u00e9 i s v\u00fd\u0161e uveden\u00fdmi c\u00edli. Jednou z kl\u00ed\u010dov\u00fdch ot\u00e1zek z\u016fst\u00e1v\u00e1: Co ud\u011bl\u00e1me se st\u00e1vaj\u00edc\u00edmi vozidly s ICE?<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Celosv\u011btov\u00fd prodej automobil\u016f byl pandemi\u00ed t\u011b\u017ece zasa\u017een. Trh ztratil d\u016fv\u011bru a kupuj\u00edc\u00ed z\u016fstali pochopiteln\u011b opatrn\u00ed, i kdy\u017e se omezen\u00ed souvisej\u00edc\u00ed s COVID-19 za\u010dala ru\u0161it. Prodeje osobn\u00edch vozidel se nakonec za\u010daly v roce 2021 navy\u0161ovat a v roce 2022 na\u0161t\u011bst\u00ed za\u0159adily vy\u0161\u0161\u00ed rychlostn\u00ed stupe\u0148. Za lo\u0148sk\u00fd rok se o\u010dek\u00e1v\u00e1, \u017ee celosv\u011btov\u00e9 prodeje osobn\u00edch vozidel vyk\u00e1\u017eou meziro\u010dn\u00ed […]<\/p>\n","protected":false},"author":81,"featured_media":22094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nCo m\u016f\u017eeme o\u010dek\u00e1vat od automobilov\u00e9ho pr\u016fmyslu v roce 2023? | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/co-muzeme-ocekavat-od-automobiloveho-prumyslu-v-roce-2023\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co m\u016f\u017eeme o\u010dek\u00e1vat od automobilov\u00e9ho pr\u016fmyslu v roce 2023?\" \/>\n<meta property=\"og:description\" content=\"Celosv\u011btov\u00fd prodej automobil\u016f byl pandemi\u00ed t\u011b\u017ece zasa\u017een. Trh ztratil d\u016fv\u011bru a kupuj\u00edc\u00ed z\u016fstali pochopiteln\u011b opatrn\u00ed, i kdy\u017e se omezen\u00ed souvisej\u00edc\u00ed s COVID-19 za\u010dala ru\u0161it. Prodeje osobn\u00edch vozidel se nakonec za\u010daly v roce 2021 navy\u0161ovat a v roce 2022 na\u0161t\u011bst\u00ed za\u0159adily vy\u0161\u0161\u00ed rychlostn\u00ed stupe\u0148. 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