{"id":21468,"date":"2022-10-27T08:53:52","date_gmt":"2022-10-27T06:53:52","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=21468"},"modified":"2022-11-03T08:57:16","modified_gmt":"2022-11-03T07:57:16","slug":"generali-zverejnila-viteze-sme-enterprize","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/generali-zverejnila-viteze-sme-enterprize\/","title":{"rendered":"Generali zve\u0159ejnila v\u00edt\u011bze SME EnterPRIZE"},"content":{"rendered":"

Skupina Generali, jej\u00ed\u017e sou\u010d\u00e1st\u00ed je Generali \u010cesk\u00e1 poji\u0161\u0165ovna, zavr\u0161ila druh\u00fd ro\u010dn\u00edk projektu SME EnterPRIZE \u2013 iniciativy ur\u010den\u00e9 k propagaci udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed mezi evropsk\u00fdmi mal\u00fdmi a st\u0159edn\u00edmi podniky. Sout\u011b\u017e m\u00e1 dev\u011bt v\u00edt\u011bz\u016f, kter\u00e9 odborn\u00edci vybrali z v\u00edce ne\u017e 6600 mal\u00fdch a st\u0159edn\u00edch podnik\u016f nap\u0159\u00ed\u010d Evropou.<\/strong><\/span><\/p>\n

Akce se krom\u011b ocen\u011bn\u00fdch z\u00fa\u010dastnili tak\u00e9 v\u00fdznamn\u00ed politici, p\u0159edn\u00ed akademici i vizion\u00e1\u0159i.<\/p>\n

Skupina Generali spolu s odbornou v\u011bdeckou komis\u00ed slo\u017eenou z \u010dlen\u016f z akademick\u00e9 sf\u00e9ry, byznysu a think-tank\u016f posuzovala \u017eadatele na z\u00e1klad\u011b jejich soci\u00e1ln\u00edch, environment\u00e1ln\u00edch a komunit\u00e1rn\u00edch z\u00e1vazk\u016f, v\u010detn\u011b implementace pozoruhodn\u00fdch iniciativ udr\u017eitelnosti ve sv\u00fdch obchodn\u00edch aktivit\u00e1ch. C\u00edlem je, aby se mohli st\u00e1t inspirativn\u00edm modelem pro ostatn\u00ed podnikatele a b\u00fdt ambasadory udr\u017eitelnosti.<\/p>\n

Na akci bylo tak\u00e9 p\u0159edstaveno nov\u00e9 vyd\u00e1n\u00ed tzv. B\u00edl\u00e9 knihy vytvo\u0159en\u00e9 SDA Bocconi \u2013 School of Management Sustainability Lab. Tento dokument zkoum\u00e1 pokrok, kter\u00e9ho evropsk\u00e9 mal\u00e9 a st\u0159edn\u00ed podniky dos\u00e1hly p\u0159i budov\u00e1n\u00ed udr\u017eiteln\u00fdch podnik\u016f, probl\u00e9my, kter\u00fdm \u010del\u00ed, a to, co mohou ud\u011blat \u0161ir\u0161\u00ed politick\u00e9 a finan\u010dn\u00ed komunity, aby jim pomohly.<\/p>\n

V\u00fdzkum, kter\u00fd prob\u011bhl mezi tis\u00edcovkou evropsk\u00fdch mal\u00fdch a st\u0159edn\u00edch podnik\u016f, mimo jin\u00e9 zd\u016fraznil, \u017ee zat\u00edmco n\u011bkter\u00e9 podniky ji\u017e zavedly udr\u017eiteln\u00e9 obchodn\u00ed modely, jin\u00e9 naopak st\u00e1le zaost\u00e1vaj\u00ed. V\u00fdsledkem je znepokojiv\u00e1 polarizace t\u011bchto dvou p\u0159\u00edstup\u016f.<\/p>\n

Mal\u00e9 a st\u0159edn\u00ed podniky spole\u010dn\u011b p\u0159edstavuj\u00ed v\u00edce ne\u017e polovinu evropsk\u00e9ho HDP a 99 % spole\u010dnost\u00ed v EU, jsou sou\u010dasn\u011b z\u00e1kladem evropsk\u00e9 ekonomiky a jsou z\u00e1sadn\u00edmi hnac\u00edmi silami udr\u017eiteln\u00e9 transformace. Vzhledem k tomu, \u017ee podniky nap\u0159\u00ed\u010d Evropou jsou nyn\u00ed pod tlakem, je nejvy\u0161\u0161\u00ed \u010das, aby Evropa zdvojn\u00e1sobila \u00fasil\u00ed o udr\u017een\u00ed se na udr\u017eiteln\u00e9 cest\u011b. To znamen\u00e1 udr\u017eet environment\u00e1ln\u00ed a spole\u010densk\u00e9 c\u00edle a mal\u00e9 a st\u0159edn\u00ed podniky v centru hlavn\u00edch politick\u00fdch iniciativ, od unie kapit\u00e1lov\u00fdch trh\u016f p\u0159es pl\u00e1n obnovy EU a\u017e po ned\u00e1vno ozn\u00e1men\u00fd bal\u00ed\u010dek pomoci mal\u00fdm a st\u0159edn\u00edm podnik\u016fm a nadch\u00e1zej\u00edc\u00ed reformy trhu s energi\u00ed.<\/p>\n

Gener\u00e1ln\u00ed \u0159editel Generali Group Philippe Donnet uvedl:\u00a0\u201eJe to velmi n\u00e1ro\u010dn\u00e1 doba pro mnoho mal\u00fdch a st\u0159edn\u00edch podnik\u016f, kter\u00e9 v posledn\u00edch letech musely \u010delit kriz\u00edm zasahuj\u00edc\u00edm cel\u00fd sv\u011bt. Evropa ud\u011blala velk\u00e9<\/i>\u00a0pokroky v tom, aby se environment\u00e1ln\u00ed c\u00edle a soci\u00e1ln\u00ed z\u00e1vazky staly j\u00e1drem ekonomiky. Mus\u00edme b\u00fdt v\u00a0tomto ohledu aktivn\u011bj\u0161\u00ed ne\u017e kdy jindy. Mus\u00edme udr\u017eet mal\u00e9 a st\u0159edn\u00ed podniky v pop\u0159ed\u00ed v\u0161ech hlavn\u00edch politick\u00fdch iniciativ, abychom splnili ekologick\u00e9 a ekonomick\u00e9 ambice EU, kter\u00e9 jsou j\u00e1drem budov\u00e1n\u00ed udr\u017eiteln\u00e9 a odoln\u00e9 budoucnosti pro v\u0161echny.\u201c<\/i><\/p>\n

\u201eHrdinov\u00e9 udr\u017eitelnosti\u201c 2022<\/b><\/h3>\n

Skupina Generali v\u00a0leto\u0161n\u00edm ro\u010dn\u00edku vyb\u00edrala z v\u00edce ne\u017e 6 600 mal\u00fdch a st\u0159edn\u00edch podnik\u016f, kter\u00e9 se do sout\u011b\u017ee zapojily a n\u00e1sledn\u011b ocenila \u201ehrdiny udr\u017eitelnosti\u201c: spole\u010dnosti vybran\u00e9 v oblastech soci\u00e1ln\u00ed p\u00e9\u010de, \u017eivotn\u00edho prost\u0159ed\u00ed a komunity a poch\u00e1zej\u00edc\u00ed z dev\u00edti evropsk\u00fdch zem\u00ed: \u200b\u200bRakousko, Chorvatsko, \u010cesk\u00e1 republika, Francie, N\u011bmecko, Ma\u010farsko, It\u00e1lie, Portugalsko a \u0160pan\u011blsko.<\/p>\n

Lucia Silva, mana\u017eerka skupiny Generali pro udr\u017eitelnost a soci\u00e1ln\u00ed odpov\u011bdnost komentovala leto\u0161n\u00ed ro\u010dn\u00edk: \u201ePro vybudov\u00e1n\u00ed inkluzivn\u011bj\u0161\u00ed a zelen\u011bj\u0161\u00ed budoucnosti budou mal\u00e9 a st\u0159edn\u00ed podniky z\u00e1sadn\u00ed. Jako odpov\u011bdn\u00fd pojistitel se Generali aktivn\u011b pod\u00edl\u00ed na podpo\u0159e udr\u017eiteln\u00e9ho p\u0159echodu a SME EnterPRIZE je na\u0161\u00ed vlajkovou lod\u00ed k dosa\u017een\u00ed tohoto c\u00edle. Spole\u010dnosti, kter\u00e9 dnes oce\u0148ujeme, jsou z\u00e1\u0159n\u00fdmi p\u0159\u00edklady, kter\u00e9 ukazuj\u00ed, \u017ee existuje zp\u016fsob podnik\u00e1n\u00ed, kter\u00fd m\u016f\u017ee p\u0159isp\u011bt ke komer\u010dn\u00edmu \u00fasp\u011bchu a z\u00e1rove\u0148 b\u00fdt lep\u0161\u00ed pro \u017eivotn\u00ed prost\u0159ed\u00ed a komunitu. D\u011blaj\u00ed spr\u00e1vnou v\u011bc t\u00edm, \u017ee d\u011blaj\u00ed dobro.\u201d<\/i><\/p>\n

Sady sv. Prokopa s.r.o. (\u010cesko)<\/b>, biofarma z Temel\u00edna, kter\u00e1 se zam\u011b\u0159uje na postupy ekologick\u00e9ho zem\u011bd\u011blstv\u00ed a nab\u00edz\u00ed zam\u011bstn\u00e1n\u00ed lidem se zdravotn\u00edm posti\u017een\u00edm v okol\u00ed. V\u00fdbor mezin\u00e1rodn\u00ed poroty nazval spole\u010dnost \u201e\u00fa\u017easn\u00fdm projektem m\u00edstn\u00ed farmy, kter\u00fd je udr\u017eiteln\u00fd a replikovateln\u00fd\u201c.<\/p>\n

\"\"<\/p>\n

R.U.S.Z. GmbH (Rakousko)<\/b>, nab\u00edz\u00ed opravy elektrick\u00fdch a elektronick\u00fdch za\u0159\u00edzen\u00ed ve V\u00eddni a lobuje za recykla\u010dn\u00ed pr\u016fmysl a za udr\u017eitelnou v\u00fdrobu a spot\u0159ebu takov\u00e9ho zbo\u017e\u00ed. Porota ocenila R.U.S.Z. za to, \u017ee jde o \u201ed\u016fle\u017eitou iniciativu, proto\u017ee elektroodpad je v\u00fdznamn\u00fdm probl\u00e9mem\u201c.<\/p>\n

Callidus Group ltd (Chorvatsko)<\/b>, IT servisn\u00ed a konzulta\u010dn\u00ed spole\u010dnost se specializac\u00ed na projekty udr\u017eitelnosti, zejm\u00e9na projekt optimalizace p\u0159enosu elektrick\u00e9 s\u00edt\u011b, sn\u00ed\u017een\u00ed pot\u0159eby nov\u00fdch veden\u00ed vysok\u00e9ho nap\u011bt\u00ed a umo\u017en\u011bn\u00ed p\u0159ipojen\u00ed nov\u00fdch obnoviteln\u00fdch zdroj\u016f energie do m\u0159\u00ed\u017eka. Porota ocenila \u201einovativn\u00ed vyu\u017eit\u00ed digit\u00e1ln\u00edch technologi\u00ed v energetick\u00e9m sektoru Callidus Group, kter\u00e9 vede k inteligentn\u00edm s\u00edt\u00edm a \u00faspor\u00e1m ve vyu\u017e\u00edv\u00e1n\u00ed energie a materi\u00e1l\u016f pou\u017e\u00edvan\u00fdch k v\u00fdstavb\u011b energetick\u00fdch s\u00edt\u00ed\u201c.<\/p>\n

Cycle Terre (Francie)<\/b>, spole\u010dnost, kter\u00e1 pom\u00e1h\u00e1 omezovat uhl\u00edkov\u00fd dopad stavebn\u00edho sektoru pomoc\u00ed ekologicky odpov\u011bdn\u00fdch materi\u00e1l\u016f vyroben\u00fdch z vyt\u011b\u017een\u00e9 zeminy. Komise ud\u011blila spole\u010dnosti extra body \u201eza vyu\u017eit\u00ed obrovsk\u00e9ho dostupn\u00e9ho zdroje, kter\u00fd je b\u011b\u017en\u011b pova\u017eov\u00e1n za odpad\u201c.<\/p>\n

Mint Future GmbH (N\u011bmecko)<\/b>, platforma, kter\u00e1 propojuje \u0159idi\u010de elektromobil\u016f s obchodov\u00e1n\u00edm s emisemi sklen\u00edkov\u00fdch plyn\u016f, co\u017e jim umo\u017e\u0148uje prod\u00e1vat sv\u00e9 \u00faspory CO2 producent\u016fm s vysok\u00fdm obsahem oxidu uhli\u010dit\u00e9ho a reinvestovat do projekt\u016f na ochranu klimatu.<\/p>\n

Manual Divat Kft. (Ma\u010farsko)<\/b>, rodinn\u00fd podnik vyr\u00e1b\u011bj\u00edc\u00ed rukavice, kter\u00fd se zav\u00e1zal k\u00a0tzv. pomal\u00e9 m\u00f3d\u011b a cirkul\u00e1rn\u00ed ekonomice. Porota vyzdvihla zam\u011b\u0159en\u00ed projektu na \u201edarov\u00e1n\u00ed od\u0159ezk\u016f z odpadn\u00ed k\u016f\u017ee, kter\u00e9 se pou\u017eij\u00ed na jin\u00e9 p\u0159edm\u011bty, a branding sv\u00fdch rukavic, d\u00edky kter\u00e9mu spot\u0159ebitel\u00e9 mohou sledovat \u017eivotn\u00ed cyklus produktu\u201c.<\/p>\n

Agrimad srl (It\u00e1lie)<\/b>, kal\u00e1brijsk\u00fd v\u00fdrobce m\u00edstn\u00edch specialit, kter\u00fd se stal sob\u011bsta\u010dn\u00fdm v oblasti zelen\u00e9 energie a zavedl iniciativy na podporu m\u00edstn\u00ed komunity. Spole\u010dnost, kter\u00e1 p\u016fsob\u00ed pod rodinn\u00fdm jm\u00e9nem Madeo, byla vybr\u00e1na pro \u201enab\u00edzen\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed v regionu, kde je vysok\u00e1 emigrace\u201c, a jej\u00ed \u201ezam\u011b\u0159en\u00ed na zam\u011bstnanost ml\u00e1de\u017ee a zapojen\u00ed komunity\u201c.<\/p>\n

\"\"<\/p>\n

ALGAplus (Portugalsko)<\/b>,\u00a0<\/b>farma na mo\u0159sk\u00e9 \u0159asy s inovativn\u00edm a ekologicky odpov\u011bdn\u00fdm p\u0159\u00edstupem k p\u011bstov\u00e1n\u00ed jejich produkce, sama o sob\u011b je udr\u017eiteln\u00fdm zdrojem s aplikacemi nap\u0159\u00ed\u010d sektory, jako jsou potraviny, kosmetika, biomateri\u00e1ly a obaly. Komise o iniciativ\u011b uvedla, \u017ee \u201epotenci\u00e1l p\u0159isp\u011bt k udr\u017eiteln\u011bj\u0161\u00ed budoucnosti je pova\u017eov\u00e1n za skute\u010dn\u011b velk\u00fd\u201c.<\/p>\n

Nuevos Sistemas Tecnol\u00f3gicos S.L. (\u0160pan\u011blsko)<\/b>, v\u00fdvoj\u00e1\u0159i projektu NaviLens, kter\u00fd pom\u00e1h\u00e1 lidem se zrakov\u00fdm posti\u017een\u00edm orientovat se v nezn\u00e1m\u00e9m prost\u0159ed\u00ed pomoc\u00ed jejich mobiln\u00edho za\u0159\u00edzen\u00ed k detekci a sd\u011blov\u00e1n\u00ed informac\u00ed z vyhrazen\u00fdch QR k\u00f3d\u016f. Porota to nazvala \u201ep\u0159elomovou inovac\u00ed, kter\u00e1 \u010din\u00ed na\u0161e spole\u010dnosti inkluzivn\u011bj\u0161\u00edmi\u201c.<\/p>\n

B\u00edl\u00e1 kniha Bocconi University (Bocconi University\u00b4s White Paper)<\/b><\/h4>\n

Z\u00e1rove\u0148 s\u00a0v\u00fdsledky SME EnterPRIZE 2022 Bocconi University zve\u0159ej\u0148uje v\u00fdsledky rozs\u00e1hl\u00e9ho pr\u016fzkumu mezi vlastn\u00edky mal\u00fdch a st\u0159edn\u00edch podnik\u016f o jejich p\u0159\u00edstupu k\u00a0udr\u017eitelnosti \u2013 tzv. B\u00edlou knihu. Ta rovn\u011b\u017e analyzuje, jak mohou n\u00e1rodn\u00ed pl\u00e1ny obnovy a odolnosti EU zahrnovat iniciativy, kter\u00e9 mohou mal\u00fdm a st\u0159edn\u00edm podnik\u016fm poskytnout podporu, a jak se vyv\u00edjej\u00ed finan\u010dn\u00ed produkty, kter\u00e9 mohou b\u00fdt rovn\u011b\u017e p\u0159\u00ednosem pro mal\u00e9 a st\u0159edn\u00ed podniky v jejich \u00fasil\u00ed o udr\u017eitelnost.<\/p>\n

Kl\u00ed\u010dov\u00e9 z\u00e1v\u011bry:<\/u><\/h3>\n
Pr\u016fzkum mezi mal\u00fdmi a st\u0159edn\u00edmi podniky:<\/b><\/h5>\n

\u2022 Existuje \u201erostouc\u00ed polarizace\u201c mezi spole\u010dnostmi s pl\u00e1ny udr\u017eitelnosti a spole\u010dnostmi bez nich.<\/p>\n

\u2022 41 % dot\u00e1zan\u00fdch vlastn\u00edk\u016f mal\u00fdch a st\u0159edn\u00edch podnik\u016f uvedlo, \u017ee zavedly nebo v bl\u00edzk\u00e9 budoucnosti zavedou strategii udr\u017eitelnosti.<\/p>\n

\u2022 43 % firem uvedlo, \u017ee nemaj\u00ed v\u016fbec \u017e\u00e1dn\u00fd pl\u00e1n zav\u00e9st zelen\u00e9 a soci\u00e1ln\u00ed obchodn\u00ed praktiky, oproti 20 procent\u016fm p\u0159ed dv\u011bma lety.<\/p>\n

\u2022 V\u011bt\u0161ina respondent\u016f v pr\u016fzkumu uvedla, \u017ee zaveden\u00ed environment\u00e1ln\u00ed a soci\u00e1ln\u00ed obchodn\u00ed strategie vedlo k lep\u0161\u00ed spokojenosti z\u00e1kazn\u00edk\u016f, lep\u0161\u00ed pov\u011bsti, vy\u0161\u0161\u00ed efektivit\u011b a dokonce i zv\u00fd\u0161en\u00ed pod\u00edlu na trhu.<\/p>\n

N\u00e1rodn\u00ed pl\u00e1n obnovy a odolnosti (NRRP):<\/b><\/h5>\n

\u2022 \u010clensk\u00e9 st\u00e1ty EU p\u0159ekra\u010duj\u00ed c\u00edl stanoven\u00fd pro iniciativy zam\u011b\u0159en\u00e9 na p\u0159echod k zelen\u011bj\u0161\u00ed ekonomice.<\/p>\n

\u2022 Mal\u00e9 a st\u0159edn\u00ed podniky mohou m\u00edt nep\u0159\u00edm\u00fd prosp\u011bch z infrastruktury a iniciativ specifick\u00fdch pro odv\u011btv\u00ed.<\/p>\n

\u2022 Mal\u00e9 a st\u0159edn\u00ed podniky mohou p\u0159\u00edmo t\u011b\u017eit z iniciativ zam\u011b\u0159en\u00fdch na podporu jednotliv\u00fdch spole\u010dnost\u00ed v jejich p\u0159echodu.<\/p>\n

P\u0159\u00edstup k udr\u017eiteln\u00fdm financ\u00edm:<\/b><\/h5>\n

\u2022 Sv\u011bt financ\u00ed vyv\u00edj\u00ed bezprecedentn\u00ed mno\u017estv\u00ed produkt\u016f ESG.<\/p>\n

\u2022 Po\u010det zapojen\u00fdch mal\u00fdch a st\u0159edn\u00edch podnik\u016f je st\u00e1le omezen\u00fd, a\u010dkoli existuj\u00ed p\u0159\u00edklady osv\u011bd\u010den\u00fdch postup\u016f.<\/p>\n

\u2022 Programy \u00fav\u011brov\u00fdch z\u00e1ruk (Basket Bonds) a pojistn\u00e9 produkty maj\u00ed potenci\u00e1l nab\u00eddnout mo\u017enosti financov\u00e1n\u00ed pro mal\u00e9 a st\u0159edn\u00ed podniky.<\/p>\n

 <\/p>\n

Zdroj: automakers.cz<\/p>\n","protected":false},"excerpt":{"rendered":"

Skupina Generali, jej\u00ed\u017e sou\u010d\u00e1st\u00ed je Generali \u010cesk\u00e1 poji\u0161\u0165ovna, zavr\u0161ila druh\u00fd ro\u010dn\u00edk projektu SME EnterPRIZE \u2013 iniciativy ur\u010den\u00e9 k propagaci udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed mezi evropsk\u00fdmi mal\u00fdmi a st\u0159edn\u00edmi podniky. Sout\u011b\u017e m\u00e1 dev\u011bt v\u00edt\u011bz\u016f, kter\u00e9 odborn\u00edci vybrali z v\u00edce ne\u017e 6600 mal\u00fdch a st\u0159edn\u00edch podnik\u016f nap\u0159\u00ed\u010d Evropou. Akce se krom\u011b ocen\u011bn\u00fdch z\u00fa\u010dastnili tak\u00e9 v\u00fdznamn\u00ed politici, p\u0159edn\u00ed akademici i […]<\/p>\n","protected":false},"author":81,"featured_media":21469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nGenerali zve\u0159ejnila v\u00edt\u011bze SME EnterPRIZE | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/generali-zverejnila-viteze-sme-enterprize\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generali zve\u0159ejnila v\u00edt\u011bze SME EnterPRIZE\" \/>\n<meta property=\"og:description\" content=\"Skupina Generali, jej\u00ed\u017e sou\u010d\u00e1st\u00ed je Generali \u010cesk\u00e1 poji\u0161\u0165ovna, zavr\u0161ila druh\u00fd ro\u010dn\u00edk projektu SME EnterPRIZE \u2013 iniciativy ur\u010den\u00e9 k propagaci udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed mezi evropsk\u00fdmi mal\u00fdmi a st\u0159edn\u00edmi podniky. 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