{"id":21269,"date":"2022-10-10T10:57:11","date_gmt":"2022-10-10T08:57:11","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=21269"},"modified":"2022-10-20T20:33:37","modified_gmt":"2022-10-20T18:33:37","slug":"spolecnost-nio-otrese-evropskym-trhem-premiovych-ev","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/spolecnost-nio-otrese-evropskym-trhem-premiovych-ev\/","title":{"rendered":"Spole\u010dnost Nio ot\u0159ese evropsk\u00fdm trhem pr\u00e9miov\u00fdch EV"},"content":{"rendered":"

Zam\u011b\u0159te se na produkty nejvy\u0161\u0161\u00ed kvality a skv\u011blou z\u00e1kaznickou zku\u0161enost a prodeje budou n\u00e1sledovat. To je my\u0161len\u00ed zakladatel\u016f Nio. \u010c\u00ednsk\u00fd start-up s elektrick\u00fdmi vozidly (EV) si v posledn\u00edch n\u011bkolika letech pomalu budoval svou p\u0159\u00edtomnost na dom\u00e1c\u00edm trhu a ve 2. \u010dtvrtlet\u00ed 2022 vedl prodejn\u00ed \u017eeb\u0159\u00ed\u010dky mezi tuzemsk\u00fdmi start-upy EV na sv\u00e9m dom\u00e1c\u00edm trhu. Ale \u010c\u00edna je jen za\u010d\u00e1tek, proto\u017ee Nio up\u00edn\u00e1 sv\u016fj pohled na glob\u00e1ln\u00ed stopu.<\/strong><\/p>\n

T\u00fdm Nio \u010derp\u00e1 z jednotlivc\u016f z v\u00edce ne\u017e 40 r\u016fzn\u00fdch zem\u00ed a region\u016f po cel\u00e9m sv\u011bt\u011b a do roku 2025 chce m\u00edt zastoupen\u00ed v 25 zem\u00edch.<\/p>\n

Ve stejn\u00e9 dob\u011b byla \u010c\u00edna a jej\u00ed notoricky zn\u00e1m\u00e9 probl\u00e9my s kvalitou ovzdu\u0161\u00ed \u00fast\u0159edn\u00edm bodem p\u016fvodn\u00ed vize Williama Li. Zakladatel a v\u00fdkonn\u00fd \u0159editel Li je \u010dasto ozna\u010dov\u00e1n jako \u010d\u00ednsk\u00fd Elon Musk a m\u00e1 podobnou minulost jako internetov\u00fd podnikatel. Jednoho listopadov\u00e9ho dne v roce 2014 se pod\u00edval z okna sv\u00e9ho ob\u00fdvac\u00edho pokoje a s hr\u016fzou si uv\u011bdomil, \u017ee kv\u016fli hust\u00e9mu smogu v \u010c\u00edn\u011b nevid\u00ed budovu p\u0159es cestu. O dev\u011bt m\u011bs\u00edc\u016f pozd\u011bji byla zalo\u017eena spole\u010dnost Nio a za\u010dala pr\u00e1ce na realizaci ekologick\u00e9ho obchodn\u00edho pl\u00e1nu zam\u011b\u0159en\u00e9ho na z\u00e1kazn\u00edky. „To byl za\u010d\u00e1tek na\u0161eho p\u0159\u00edb\u011bhu,“ \u0159ekl Li m\u00e9di\u00edm na zahajovac\u00ed ud\u00e1losti \u201aA New Horizon\u2018 v Berl\u00edn\u011b.<\/p>\n

Horizont je pro spole\u010dnost vysoce symbolick\u00fd a je \u00fast\u0159edn\u00edm prvkem loga zna\u010dky. Oblouk zde p\u0159edstavuje horizont a obr\u00e1cen\u00e9 \u201ev\u201c pod n\u00edm cestu, kter\u00e1 tam vede. \u201eHorizont v\u017edy symbolizuje nad\u011bji a nov\u00fd za\u010d\u00e1tek,\u201c vysv\u011btlil Li.<\/p>\n

\"NioLogo Nio: horn\u00ed \u010d\u00e1st p\u0159edstavuje nebe, otev\u0159enost, vizi a budoucnost, zat\u00edmco spodn\u00ed \u010d\u00e1st p\u0159edstavuje zemi, sm\u011br, akci a hybnost vp\u0159ed<\/em><\/p>\n

Dobr\u00fd \u010das pro Evropu<\/h3>\n

Zat\u00edmco elektromobily by mohly p\u0159edstavovat nov\u00fd za\u010d\u00e1tek pro planetu, proto\u017ee \u010del\u00ed st\u00e1le nal\u00e9hav\u011bj\u0161\u00edm probl\u00e9m\u016fm s kvalitou ovzdu\u0161\u00ed a \u017eivotn\u00edm prost\u0159ed\u00edm, Nio je tak\u00e9 uprost\u0159ed sv\u00e9ho vlastn\u00edho za\u010d\u00e1tku v Evrop\u011b. Expanze byla zah\u00e1jena v Norsku v z\u00e1\u0159\u00ed 2021 a nyn\u00ed postupuje do N\u011bmecka, \u0160v\u00e9dska, Nizozemska a D\u00e1nska. Spot\u0159ebitel\u00e9 budou m\u00edt na v\u00fdb\u011br ze t\u0159\u00ed pln\u011b elektrick\u00fdch, vysoce inteligentn\u00edch model\u016f \u2013 vlajkov\u00fd sedan ET7, SUV EL7 a sedan st\u0159edn\u00ed velikosti ET5. Dod\u00e1vky\u00a0 modelu ET7 za\u010dnou na konci \u0159\u00edjna. Na rozd\u00edl od v\u011bt\u0161iny ostatn\u00edch hr\u00e1\u010d\u016f v bateriov\u00e9m segmentu nab\u00edz\u00ed Nio jak v\u00fdm\u011bnu baterie, tak nab\u00edjen\u00ed baterie s mo\u017enost\u00ed upgradovat baterii podle pot\u0159eby.<\/p>\n

\u201eEvropsk\u00fd automobilov\u00fd trh byl v posledn\u00edch n\u011bkolika letech stabiln\u00ed a prodeje elektromobil\u016f rychle rostou,\u201c \u0159ekl Lihong Qin, spoluzakladatel, \u0159editel a prezident Nio. „Vid\u00edme zde velkou p\u0159\u00edle\u017eitost a mysl\u00edme si, \u017ee je ten spr\u00e1vn\u00fd \u010das na trh vstoupit.“<\/p>\n

Qin hovo\u0159il z Nio House Berlin, centra zku\u0161enost\u00ed se zna\u010dkou v srdci m\u011bsta. Zapad\u00e1 do \u0161ir\u0161\u00ed strategie zna\u010dky, kter\u00e1 p\u0159esahuje r\u00e1mec automobilu a zahrnuje v\u0161e od oble\u010den\u00ed a kabelek po porcel\u00e1n a v\u00edno. Domy Nio slou\u017e\u00ed jako p\u0159edv\u00e1d\u011bc\u00ed a prodejn\u00ed centra vozidel a tak\u00e9 jako prostory k odpo\u010dinku pro majitele aut. V \u010c\u00edn\u011b je v\u00edce ne\u017e 70 takov\u00fdch dom\u016f a prvn\u00ed evropsk\u00fd byl otev\u0159en v Norsku v roce 2021. Berl\u00ednsk\u00e1 lokalita je t\u00e9m\u011b\u0159 p\u0159ipravena otev\u0159\u00edt sv\u00e9 br\u00e1ny a brzy se k n\u00ed p\u0159idaj\u00ed podobn\u00e1 centra v Hamburku, Frankfurtu, D\u00fcsseldorfu, Amsterdamu, Rotterdamu, Kodani , Stockholmu a G\u00f6teborgu.<\/p>\n

\"NioNio House v Oslu<\/em><\/p>\n

P\u0159i \u0159e\u0161en\u00ed kontinent\u00e1ln\u00ed Evropy Qin nazna\u010duje, \u017ee N\u011bmecko je p\u0159irozen\u00fdm v\u00fdchoz\u00edm bodem kv\u016fli velikosti trhu. Je tak\u00e9 ba\u0161tou pr\u00e9miov\u00fdch model\u016f a domovem l\u00eddr\u016f na trhu Audi, BMW a Mercedes-Benz. Konkuren\u010dn\u00ed elektromobil Tesla byl tak\u00e9 p\u0159itahov\u00e1n do Berl\u00edna, kde provozuje nejen prodejn\u00ed m\u00edsta, ale tak\u00e9 Gigafactory kousek za m\u011bstem. Qin by r\u00e1d zd\u016fraznil, \u017ee pl\u00e1ny Nio na start jsou naprosto nesouvisej\u00edc\u00ed, vtipkoval: \u201eNa\u0161i centr\u00e1lu jsme z\u0159\u00eddili v \u0160anghaji p\u0159ed osmi lety a Tesla si zde z\u0159\u00eddila tov\u00e1rnu. Mo\u017en\u00e1 n\u00e1s pron\u00e1sleduj\u00ed!“<\/p>\n

V\u00e1hav\u011b p\u0159izn\u00e1v\u00e1, \u017ee Tesla nebo n\u011bmeck\u00e1 Velk\u00e1 Trojka jsou p\u0159\u00edm\u00ed konkurenti, a obch\u00e1z\u00ed probl\u00e9m t\u00edm, \u017ee trv\u00e1 na tom, \u017ee konkurence nen\u00ed st\u0159edem z\u00e1jmu spole\u010dnosti Nio: \u201eAutomobilov\u00fd pr\u016fmysl nen\u00ed p\u0159\u00edpad \u201av\u00edt\u011bz bere v\u0161e\u2018. P\u0159i n\u00e1kupu auta budou spot\u0159ebitel\u00e9 porovn\u00e1vat r\u016fzn\u00e9 produkty na podobn\u00e9 cenov\u00e9 hladin\u011b. Produkty od BMW a Tesly budou pravd\u011bpodobn\u011b zva\u017eov\u00e1ny spole\u010dn\u011b s na\u0161imi a mysl\u00edme si, \u017ee na\u0161e nab\u00eddka je konkurenceschopn\u00e1, ale na\u0161\u00ed nejvy\u0161\u0161\u00ed prioritou je z\u016fstat v\u011brn\u00ed na\u0161\u00ed obchodn\u00ed filozofii. Na\u0161\u00edm nejv\u011bt\u0161\u00edm konkurentem jsme my sami.“<\/p>\n

U\u010den\u00ed za pochodu<\/h3>\n

S jedn\u00edm rokem v Norsku m\u00e1 Nio za sebou n\u011bkolik evropsk\u00fdch zku\u0161enost\u00ed, ze kter\u00fdch m\u016f\u017ee \u010derpat p\u0159i expanzi na kontinent. Jednou z dosud nejv\u011bt\u0161\u00edch lekc\u00ed, \u0159\u00edk\u00e1 Qin, je uzn\u00e1n\u00ed region\u00e1ln\u00edch po\u017eadavk\u016f: \u201eV \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nem\u016f\u017eeme podce\u0148ovat rozd\u00edly u\u017eivatel\u016f, ale mus\u00edme tak\u00e9 v\u011bnovat pozornost jejich spole\u010dn\u00fdm rys\u016fm, bez ohledu na kulturn\u00ed pozad\u00ed. Ka\u017ed\u00fd chce b\u00fdt ope\u010dov\u00e1v\u00e1n, chce usilovat o jednoduchost a zbavit se \u00fazkosti a pot\u00ed\u017e\u00ed.\u201c<\/p>\n

Vlajkov\u00e1 lo\u010f Nio ET7 na silnici v Berl\u00edn\u011b<\/em><\/p>\n

Zde vstupuj\u00ed do hry firemn\u00ed principy poctivosti, p\u00e9\u010de, vize a jedn\u00e1n\u00ed. Jsou z\u00e1kladem jej\u00ed designov\u00e9 strategie a produktov\u00e9ho in\u017een\u00fdrstv\u00ed. \u201eDesign je zp\u016fsob, jak vyj\u00e1d\u0159it, kdo jste, \u010d\u00edm se chcete st\u00e1t a v co v\u011b\u0159\u00edte,\u201c \u0159ekl m\u00e9di\u00edm Andreas Nilsson, \u0159editel designu Nio. Nikde nen\u00ed tato vize jasn\u011bj\u0161\u00ed ne\u017e v koncep\u010dn\u00edm voze Eve, kter\u00fd byl poprv\u00e9 p\u0159edstaven v roce 2018.<\/p>\n

V\u016fz je navr\u017een pro automatizaci SAE Level 5 a jeho interi\u00e9r p\u0159ipom\u00edn\u00e1 pohodln\u00fd ob\u00fdvac\u00ed pokoj. \u201eAutonomn\u00ed \u0159\u00edzen\u00ed v\u00e1m u\u0161et\u0159\u00ed \u010das a z\u00e1rove\u0148 d\u011bl\u00e1 auta bezpe\u010dn\u011bj\u0161\u00edmi,\u201c dodal Nilsson. \u201eS technologi\u00ed chytr\u00e9 kabiny se v\u016fz st\u00e1v\u00e1 druh\u00fdm obytn\u00fdm prostorem. Technologie AI prom\u011bn\u00ed auta z chladn\u00fdch stroj\u016f na p\u0159\u00e1telsk\u00e9 spole\u010dn\u00edky.\u201c T\u00edmto zp\u016fsobem za\u0161krt\u00e1v\u00e1 v\u0161echna pol\u00ed\u010dka firemn\u00edch z\u00e1sad spole\u010dnosti Nio. Sou\u010dasn\u00e1 modelov\u00e1 \u0159ada zahrnuje smysl pro tuto vizi s po\u0159\u00e1dnou d\u00e1vkou \u010d\u00e1ste\u010dn\u011b automatizovan\u00e9ho \u0159\u00edzen\u00ed a hlasov\u00e9ho asistenta AI Nomi.<\/p>\n\n\n\n
\n

\"William
\u00a0 \u00a0William Li na p\u00f3diu v Nio Berlin 2022<\/em><\/figcaption><\/figure><\/td>\n
\n

Management firmy je\u0161t\u011b nem\u00e1 odpov\u011bdi na v\u0161echny ot\u00e1zky, a tak bude tvo\u0159it \u00fastupky a postupovat\u00a0 flexibiln\u011b. \u201eSpole\u010dnost by m\u011bla b\u00fdt pokorn\u00e1 a ochotn\u00e1 prov\u00e1d\u011bt zm\u011bny pro u\u017eivatele na r\u016fzn\u00fdch m\u00edstech,\u201c poznamenal Qin. Jeho prodejn\u00ed model je toho p\u0159\u00edkladem. V Norsku nab\u00edz\u00ed pouze p\u0159\u00edm\u00fd prodej, ale jinde v Evrop\u011b budou spot\u0159ebitel\u00e9 omezeni na model p\u0159edplatn\u00e9ho. To je v\u011bt\u0161inou zp\u016fsobeno unik\u00e1tn\u00edm norsk\u00fdm da\u0148ov\u00fdm syst\u00e9mem, kter\u00fd m\u00e1 za n\u00e1sledek n\u00edzk\u00e9 \u00farovn\u011b leasingu. Tento p\u0159\u00edstup se ale m\u016f\u017ee zm\u011bnit v z\u00e1vislosti na zp\u011btn\u00e9 vazb\u011b. „Jsme ochotni naslouchat spot\u0159ebitel\u016fm,“ dodal Qin. \u201eJe dobr\u00e9 m\u00edt r\u016fzn\u00e9 modely, abyste si v\u011bci vyzkou\u0161eli a vid\u011bli, co se u\u017eivatel\u016fm l\u00edb\u00ed. Pokud to u\u017eivatel\u00e9 budou vy\u017eadovat, budeme prov\u00e1d\u011bt zm\u011bny.\u201c<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

P\u0159il\u00e1kejte kupce, nenu\u0165te je<\/h3>\n

Kdy\u017e se Li poprv\u00e9 pod\u00edval z okna toho smogov\u00e9ho dne v roce 2014, rozhodl se jednat. Co v\u0161ak p\u0159edstavuje \u00fasp\u011b\u0161n\u00e9 dokon\u010den\u00ed t\u00e9to po\u010d\u00e1te\u010dn\u00ed vize? \u201eDokud budeme poskytovat dobr\u00e9 produkty a slu\u017eby s lep\u0161\u00edmi zku\u0161enostmi ne\u017e s benz\u00ednem nebo naftou, u\u017eivatel\u00e9 si p\u0159irozen\u011b vyberou chytr\u00fd elektromobil. Pokud to ud\u011bl\u00e1 dostatek \u0159idi\u010d\u016f, p\u0159irozen\u011b tak\u00e9 p\u0159isp\u011bj\u00ed ke zlep\u0161en\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed. Nechceme u\u017eivatele nutit ke koupi EV. M\u00edsto toho zlep\u0161ujeme sami sebe a na\u0161i nab\u00eddku.\u201c<\/p>\n\n\n\n
To vy\u017eaduje investice a spole\u010dnost Nio byla zanepr\u00e1zdn\u011bna posilov\u00e1n\u00edm sv\u00e9 evropsk\u00e9 z\u00e1kladny jako dal\u0161\u00ed kapitolou sv\u00e9ho glob\u00e1ln\u00edho tlaku. V \u010dervenci 2022 vytvo\u0159ila Berl\u00ednsk\u00e9 inova\u010dn\u00ed centrum pro v\u00fdvoj technologi\u00ed souvisej\u00edc\u00edch s digit\u00e1ln\u00edm kokpitem, autonomn\u00edm \u0159\u00edzen\u00edm a novou energi\u00ed. V z\u00e1\u0159\u00ed sjela z v\u00fdrobn\u00ed linky prvn\u00ed Power Swap Station vyroben\u00e1 v Nio Power Europe Plant v Ma\u010farsku.<\/td>\n\"NIO<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Investice, jako jsou tyto, se uk\u00e1\u017e\u00ed jako kl\u00ed\u010dov\u00e9 v z\u00e1vod\u011b o \u010dist\u0161\u00ed a chyt\u0159ej\u0161\u00ed dopravn\u00ed ekosyst\u00e9m. Pokud chce Nio b\u011b\u017eet s velk\u00fdmi psy, je to v kurzu. P\u0159i \u0159e\u0161en\u00ed kl\u00ed\u010de ke glob\u00e1ln\u00edmu \u00fasp\u011bchu Qin zd\u016fraznil zam\u011b\u0159en\u00ed na produkty a slu\u017eby v\u00edce ne\u017e cokoli jin\u00e9ho a v\u011b\u0159il, \u017ee objemy a zisky budou n\u00e1sledovat: \u201eKdy\u017e vid\u00edme vysokou \u00farove\u0148 spokojenosti na\u0161ich z\u00e1kazn\u00edk\u016f, jsme v\u00edce motivov\u00e1ni k rozvoji podnik\u00e1n\u00ed. Neust\u00e1le usilujeme o spokojenost u\u017eivatel\u016f. Prodejn\u00ed \u010d\u00edslo se tak stane v\u00fdsledkem na rozd\u00edl od p\u0159edem stanoven\u00e9ho c\u00edle.\u201c<\/p>\n

 <\/p>\n

Zdroj: automotiveworld.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Zam\u011b\u0159te se na produkty nejvy\u0161\u0161\u00ed kvality a skv\u011blou z\u00e1kaznickou zku\u0161enost a prodeje budou n\u00e1sledovat. To je my\u0161len\u00ed zakladatel\u016f Nio. \u010c\u00ednsk\u00fd start-up s elektrick\u00fdmi vozidly (EV) si v posledn\u00edch n\u011bkolika letech pomalu budoval svou p\u0159\u00edtomnost na dom\u00e1c\u00edm trhu a ve 2. \u010dtvrtlet\u00ed 2022 vedl prodejn\u00ed \u017eeb\u0159\u00ed\u010dky mezi tuzemsk\u00fdmi start-upy EV na sv\u00e9m dom\u00e1c\u00edm trhu. Ale \u010c\u00edna […]<\/p>\n","protected":false},"author":81,"featured_media":21301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nSpole\u010dnost Nio ot\u0159ese evropsk\u00fdm trhem pr\u00e9miov\u00fdch EV | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/spolecnost-nio-otrese-evropskym-trhem-premiovych-ev\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spole\u010dnost Nio ot\u0159ese evropsk\u00fdm trhem pr\u00e9miov\u00fdch EV\" \/>\n<meta property=\"og:description\" content=\"Zam\u011b\u0159te se na produkty nejvy\u0161\u0161\u00ed kvality a skv\u011blou z\u00e1kaznickou zku\u0161enost a prodeje budou n\u00e1sledovat. To je my\u0161len\u00ed zakladatel\u016f Nio. \u010c\u00ednsk\u00fd start-up s elektrick\u00fdmi vozidly (EV) si v posledn\u00edch n\u011bkolika letech pomalu budoval svou p\u0159\u00edtomnost na dom\u00e1c\u00edm trhu a ve 2. \u010dtvrtlet\u00ed 2022 vedl prodejn\u00ed \u017eeb\u0159\u00ed\u010dky mezi tuzemsk\u00fdmi start-upy EV na sv\u00e9m dom\u00e1c\u00edm trhu. 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