{"id":20411,"date":"2022-03-15T14:18:02","date_gmt":"2022-03-15T13:18:02","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=20411"},"modified":"2022-04-30T22:39:28","modified_gmt":"2022-04-30T20:39:28","slug":"gamifikace-a-inovace-lekce-od-zakladatelu-fintech-unicorn","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/gamifikace-a-inovace-lekce-od-zakladatelu-fintech-unicorn\/","title":{"rendered":"Gamifikace a inovace: Lekce od zakladatel\u016f fintech unicorn"},"content":{"rendered":"

\"\"<\/p>\n

Co n\u00e1m m\u016f\u017ee spoluzakladatel fintech unicorn \u0159\u00edct o gamifikaci a inovac\u00edch? Yaela Shambergov\u00e1 (na n\u00e1hledov\u00e9 fotografii), hlavn\u00ed produktov\u00e1 \u0159editelka spole\u010dnosti InvestCloud<\/em>, sd\u00edl\u00ed sv\u00e9 my\u0161lenky.<\/strong><\/p>\n

\n

Fintech \u2013 Finan\u010dn\u00ed technologie se pou\u017e\u00edvaj\u00ed k popisu nov\u00e9 technologie, kter\u00e1 se sna\u017e\u00ed zlep\u0161it a automatizovat poskytov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed finan\u010dn\u00edch slu\u017eeb. V\u00edce: zde<\/strong><\/a>.<\/p>\n

Spole\u010dnosti s\u00a0p\u0159\u00edvlastkem Unicorn<\/em> jsou startupy s hodnotou p\u0159es 1 miliardu dolar\u016f. V\u00edce: zde<\/a><\/strong>.<\/p>\n

\n

Od roku 2010 se InvestCloud<\/em> v\u00fdrazn\u011b rozrostl z technologick\u00e9ho startupu v gar\u00e1\u017ei na fintech unicorn. Mezin\u00e1rodn\u00ed cloudov\u00e1 digit\u00e1ln\u00ed platforma v sou\u010dasn\u00e9 dob\u011b spravuje v\u00edce ne\u017e 6 miliard USD klientsk\u00fdch aktiv. Nab\u00edz\u00ed n\u00e1stroje pro digit\u00e1ln\u00ed finan\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed a komunikaci, stejn\u011b jako knihovnu aplikac\u00ed a\u00a0\u201efinan\u010dn\u00ed supermarket\u201c, ze kter\u00e9ho mohou spr\u00e1vci majetku a poradci nakupovat finan\u010dn\u00ed produkty.<\/p>\n

Zde jsou n\u011bkter\u00e9 z\u00a0my\u0161lenek Yaely Shambergov\u00e9, kter\u00e9 jsou podrobn\u011bji sd\u00edleny v nadch\u00e1zej\u00edc\u00ed epizod\u011b podcastu The WealthTech Show<\/em>. My\u0161lenky jsou o tom, jak gamifikace zm\u011bn\u00ed zp\u016fsob, jak\u00fdm interagujeme s na\u0161imi financemi, a kam se obrac\u00ed pro inovativn\u00ed n\u00e1pady.<\/p>\n

Ian Horne (autor podcastu)<\/strong>: Gamifikace by mohla p\u0159im\u011bt v\u00edce lid\u00ed, aby pou\u017e\u00edvali n\u00e1stroje a aplikace pro spr\u00e1vu majetku a finan\u010dn\u00ed poradenstv\u00ed. Kde to zapad\u00e1 do va\u0161eho n\u00e1vrhu a co je kl\u00ed\u010dem k efektivn\u00ed gamifikaci?<\/p>\n

Yaela Shambergov\u00e1<\/strong>: V\u011b\u0159\u00edm, \u017ee gamifikace je opravdu o zapojen\u00ed. Nejde tedy o to, p\u0159im\u011bt u\u017eivatele, aby dokon\u010dili konkr\u00e9tn\u00ed akci. Jde o to zachytit jejich sou\u010dasnou finan\u010dn\u00ed situaci a c\u00edle a pak je pomoci v\u00e9st k dosa\u017een\u00ed t\u011bchto c\u00edl\u016f.<\/p>\n

Pomoc\u00ed na\u0161eho behavior\u00e1ln\u00edho v\u011bdeck\u00e9ho r\u00e1mce velmi \u010dasto gamifikace pou\u017e\u00edv\u00e1me. V\u00a0prvn\u00ed f\u00e1zi, ve funk\u010dn\u00ed designov\u00e9 studii, se j\u00ed v\u011bnujeme obs\u00e1hle. Pak se ujist\u00edme, \u017ee nejd\u0159\u00edve celou strukturu naprojektujeme. Pak ud\u011bl\u00e1me audit, kde provedeme zp\u011btnou kontrolu.<\/p>\n

Kdy\u017e se pod\u00edv\u00e1me na specifickou dynamiku teorie her, komunita je velk\u00fdm st\u0159edem z\u00e1jmu. Jako lid\u00e9 jsme poh\u00e1n\u011bni komunitou, a proto\u017ee pen\u00edze jsou tak osobn\u00ed v\u011bc\u00ed, pro\u010d byste nem\u011bli m\u00edt k dispozici uzav\u0159enou nebo osobn\u00ed komunitu, kde byste mohli sd\u00edlet informace \u2013 pokud byste to cht\u011bli \u2013 s partnerem, d\u011btmi, p\u0159\u00e1teli nebo s poradcem? Jak vn\u00e1\u0161\u00edte do v\u011bc\u00ed nebo doporu\u010den\u00ed smysl pro komunitu?<\/p>\n

V\u00edme, \u017ee dal\u0161\u00edm velk\u00fdm aspektem gamifikace je to, \u010demu \u0159\u00edk\u00e1me dynamika progrese. Pro\u010d lid\u00e9 hraj\u00ed Angry Birds<\/em> a Candy Crush<\/em> u\u017e sedm let? Postup v\u00a0r\u00e1mci jednotliv\u00fdch \u00farovn\u00ed m\u016f\u017ee b\u00fdt zp\u016fsobem, jak vzbud\u00edte v n\u011bkom pocit, \u017ee postupuje sm\u011brem k\u2026 mo\u017en\u00e1 ke sv\u00fdm finan\u010dn\u00edm c\u00edl\u016fm, mo\u017en\u00e1 je to finan\u010dn\u00ed vzd\u011bl\u00e1n\u00ed? Zp\u016fsob, jak\u00fdm lidi vedete a d\u00e1v\u00e1te jim odm\u011bny, m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed. Proto\u017ee v\u0161ichni lid\u00e9 se ve skute\u010dnosti o odm\u011bny zaj\u00edmaj\u00ed a podl\u00e9haj\u00ed jim.<\/p>\n

Op\u011bt je to jen lidsk\u00e9 chov\u00e1n\u00ed, tak\u017ee tento aspekt velmi \u010dasto pou\u017e\u00edv\u00e1me na za\u010d\u00e1tku a pot\u00e9 v cel\u00e9m procesu n\u00e1vrhu. \u010casto se tak\u00e9 vrac\u00edme ke sv\u00fdm klient\u016fm po prvn\u00ed nebo druh\u00e9 verzi projektu a \u0159\u00edk\u00e1me: \u201eJste p\u0159ipraveni podstoupit trochu v\u011bt\u0161\u00ed digit\u00e1ln\u00ed riziko?\u201c Proto\u017ee v\u011b\u0159\u00edme, \u017ee v\u00e1\u0161 digit\u00e1ln\u00ed \u00fasp\u011bch p\u0159\u00edmo souvis\u00ed s digit\u00e1ln\u00edm rizikem, kter\u00e9 jste ochotni p\u0159ijmout. Spousta klient\u016f, vstupuj\u00edc\u00edch po \u0161pi\u010dk\u00e1ch do digit\u00e1ln\u00ed sf\u00e9ry, je trochu b\u00e1zliv\u00e1. My\u0161lenka gamifikace a behavior\u00e1ln\u00ed v\u011bdy jim p\u0159ipad\u00e1 jako budouc\u00ed krok.<\/p>\n

Tak\u017ee s na\u0161imi klienty m\u00e1me dlouhodob\u00e9 vztahy \u2013 nen\u00ed to \u017e\u00e1dn\u00e1 jednor\u00e1zovka. Vrac\u00edme se a \u0159\u00edk\u00e1me: \u201eJsme p\u0159ipraveni se na to znovu pod\u00edvat touto optikou?\u201c A \u010dasto tomu tak je, a tak jim pak pomoc\u00ed dynamiky progrese dok\u00e1\u017eeme pomoci proj\u00edt a za\u010dlenit to do jejich port\u00e1l\u016f, a nakonec m\u00edt lep\u0161\u00ed zku\u0161enost pro jejich intern\u00ed a extern\u00ed u\u017eivatele atd.<\/p>\n

Ian Horne:<\/strong> Kde berete inspiraci? Ve kter\u00fdch sf\u00e9r\u00e1ch hled\u00e1te inspiraci, co d\u00e1l ve fintechu?<\/p>\n

Yaela Shambergov\u00e1:<\/strong> Jsme velk\u00fd inova\u010dn\u00ed obchod, tak\u017ee hodn\u011b z toho zahrnuje sezen\u00ed a spolupr\u00e1ci. Sch\u00e1z\u00edme se jako mana\u017eersk\u00fd t\u00fdm a produktov\u00fd t\u00fdm n\u011bkolikr\u00e1t ro\u010dn\u011b, sch\u00e1z\u00edme se po cel\u00e9m sv\u011bt\u011b a za\u010d\u00edn\u00e1me p\u0159em\u00fd\u0161let o tom, co bude d\u00e1l. A v\u017edy nejen hled\u00edme na to, co bude d\u00e1l, ale tak\u00e9 v\u017edy budujeme to, co bude d\u00e1l.<\/p>\n

Pohled mimo n\u00e1\u0161 obor n\u00e1m poskytl spoustu inspirace. Za\u010dali jsme hodn\u011b jako designov\u00e1 spole\u010dnost v Los Angeles. Nikdo nezakl\u00e1dal finan\u010dn\u00ed spole\u010dnosti v Los Angeles. Bylo n\u00e1m \u0159e\u010deno \u201enepojmenov\u00e1vejte svou spole\u010dnost InvestCloud\u201c, \u201eneza\u010d\u00ednejte v Los Angeles\u201c. Ale od sam\u00e9ho za\u010d\u00e1tku jsme c\u00edtili, \u017ee d\u011bl\u00e1me n\u011bco jin\u00e9ho, d\u00e1v\u00e1 n\u00e1m to jin\u00fd pohled. Proto m\u016f\u017eeme vybudovat jin\u00fd typ spole\u010dnosti.<\/p>\n

Tak\u017ee m\u00e1me design\u00e9ry ze v\u0161ech mo\u017en\u00fdch odv\u011btv\u00ed, kte\u0159\u00ed d\u011blali filmy, rockov\u00e1 videa anebo death metalov\u00e9 v\u011bci. D\u00e1le m\u00e1me lidi, kte\u0159\u00ed byli \u00fa\u010detn\u00ed nebo architekti atd. Tak\u017ee m\u00e1me spoustu design\u00e9r\u016f, kte\u0159\u00ed p\u0159in\u00e1\u0161ej\u00ed spoustu kr\u00e1sn\u00fdch n\u00e1pad\u016f a pohled\u016f mimo na\u0161e odv\u011btv\u00ed, co\u017e n\u00e1s v podstat\u011b osvobozuje od my\u0161len\u00ed podobn\u011b jako zbytek odv\u011btv\u00ed. A \u010derp\u00e1me z toho spoustu inspirace.<\/p>\n

Byli jsme tak\u00e9 anga\u017eovan\u00ed v um\u011bn\u00ed. Vydat se do um\u011bleck\u00e9ho sv\u011bta, \u017e\u00edt v n\u011bm a d\u00fdchat a vid\u011bt kr\u00e1sn\u00e9 v\u011bci ve zp\u016fsobu, jak\u00fdm lid\u00e9 konzumuj\u00ed jin\u00e9 typy dat. V\u017edy se d\u00edv\u00e1me na to, jak jsou informace prezentov\u00e1ny a spot\u0159ebov\u00e1v\u00e1ny v jin\u00fdch oblastech na\u0161eho \u017eivota.<\/p>\n

To se tak\u00e9 t\u00fdk\u00e1 nap\u0159\u00edklad finan\u010dn\u00edho zdrav\u00ed a my pevn\u011b v\u011b\u0159\u00edme ve spojen\u00ed finan\u010dn\u00edho blaha a zdrav\u00ed \u2013 a jak p\u0159enesete zdrav\u00ed, o kter\u00e9m p\u0159em\u00fd\u0161l\u00edme mimo n\u00e1\u0161 finan\u010dn\u00ed \u017eivot, do finan\u010dn\u00ed ar\u00e9ny? Proto\u017ee pokud jste ve stresu kv\u016fli pen\u011bz\u016fm, garantuji v\u00e1m, \u017ee to nen\u00ed dobr\u00e9 pro va\u0161e zdrav\u00ed.<\/p>\n

 <\/p>\n

Zdroj: lean40sg.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Co n\u00e1m m\u016f\u017ee spoluzakladatel fintech unicorn \u0159\u00edct o gamifikaci a inovac\u00edch? Yaela Shambergov\u00e1 (na n\u00e1hledov\u00e9 fotografii), hlavn\u00ed produktov\u00e1 \u0159editelka spole\u010dnosti InvestCloud, sd\u00edl\u00ed sv\u00e9 my\u0161lenky. Fintech \u2013 Finan\u010dn\u00ed technologie se pou\u017e\u00edvaj\u00ed k popisu nov\u00e9 technologie, kter\u00e1 se sna\u017e\u00ed zlep\u0161it a automatizovat poskytov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed finan\u010dn\u00edch slu\u017eeb. V\u00edce: zde. Spole\u010dnosti s\u00a0p\u0159\u00edvlastkem Unicorn jsou startupy s hodnotou p\u0159es […]<\/p>\n","protected":false},"author":81,"featured_media":20414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nGamifikace a inovace: Lekce od zakladatel\u016f fintech unicorn | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/en\/gamifikace-a-inovace-lekce-od-zakladatelu-fintech-unicorn\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamifikace a inovace: Lekce od zakladatel\u016f fintech unicorn\" \/>\n<meta property=\"og:description\" content=\"Co n\u00e1m m\u016f\u017ee spoluzakladatel fintech unicorn \u0159\u00edct o gamifikaci a inovac\u00edch? 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