{"id":19848,"date":"2022-02-08T12:30:28","date_gmt":"2022-02-08T11:30:28","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=19848"},"modified":"2022-02-09T11:33:24","modified_gmt":"2022-02-09T10:33:24","slug":"19848-2","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/19848-2\/","title":{"rendered":"UCB: \u010ce\u0161i cht\u011bj\u00ed spole\u010densky odpov\u011bdn\u00e9 firmy"},"content":{"rendered":"
\n

\u010cech\u016fm hodn\u011b z\u00e1le\u017e\u00ed na tom, jak se firmy chovaj\u00ed k\u00a0zam\u011bstnanc\u016fm i ke sv\u00e9mu okol\u00ed. Dodr\u017eov\u00e1n\u00ed z\u00e1sad spole\u010densk\u00e9 odpov\u011bdnosti v\u00a0podnikov\u00e9 sf\u00e9\u0159e a z\u00e1rove\u0148 trval\u00e9 udr\u017eitelnosti (ESG) pova\u017euje za d\u016fle\u017eit\u00e9 hned 93 % lid\u00ed.<\/strong><\/p>\n

V\u00edce ne\u017e t\u0159i \u010dtvrtiny \u010cech\u016f pak tento faktor zohled\u0148uj\u00ed i p\u0159i rozhodov\u00e1n\u00ed o sv\u00e9m budouc\u00edm zam\u011bstnavateli. Firmy, je\u017e odpov\u011bdn\u00fd p\u0159\u00edstup podce\u0148uj\u00ed, se tak mohou p\u0159i hled\u00e1n\u00ed pracovn\u00edch sil p\u0159ipravit o podstatnou \u010d\u00e1st uchaze\u010d\u016f. Uk\u00e1zal to pr\u016fzkum UniCredit Bank.<\/p>\n

Vedle d\u016fstojn\u00e9 pr\u00e1ce, ekonomick\u00fdch parametr\u016f, zdrav\u00ed a kvality \u017eivota \u010ce\u0161i p\u0159i v\u00fdb\u011bru budouc\u00edho zam\u011bstnavatele nej\u010dast\u011bji zohled\u0148uj\u00ed tak\u00e9 rovnost mu\u017e\u016f a \u017een \u010di odpov\u011bdnou v\u00fdrobu a spot\u0159ebu.\u00a0Vysok\u00e1 m\u00edra spole\u010densk\u00e9 odpov\u011bdnosti a trval\u00e9 udr\u017eitelnosti firem je p\u0159i posuzov\u00e1n\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed d\u016fle\u017eit\u00e1 pro bezm\u00e1la 77 % lid\u00ed<\/strong>. Navzdory za\u017eit\u00e9mu stereotypu, \u017ee na odpov\u011bdn\u00fd p\u0159\u00edstup zam\u011bstnavatele kladou v\u011bt\u0161\u00ed d\u016fraz mlad\u0161\u00ed generace, z\u00a0pr\u016fzkumu UniCredit Bank vypl\u00fdv\u00e1, \u017ee celkov\u00e9 chov\u00e1n\u00ed firem ke sv\u00e9mu okol\u00ed zohled\u0148uj\u00ed v\u0161echny v\u011bkov\u00e9 skupiny zhruba stejn\u011b.<\/p>\n

Li\u0161\u00ed se ale v tom, co je pro n\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed. Zat\u00edmco v\u011bkov\u00e1 skupina 54-65 let klade v\u011bt\u0161\u00ed d\u016fraz na zdrav\u00ed, nejmlad\u0161\u00ed lid\u00e9 na trhu pr\u00e1ce si ve v\u011bt\u0161\u00ed m\u00ed\u0159e ne\u017e ostatn\u00ed v\u0161\u00edmaj\u00ed toho, jak se zam\u011bstnavatel stav\u00ed k oblasti dal\u0161\u00edho vzd\u011bl\u00e1v\u00e1n\u00ed a rozvoje sv\u00fdch zam\u011bstnanc\u016f. Rozd\u00edly panuj\u00ed i mezi pohlav\u00edmi. Zat\u00edmco na rovnost mu\u017e\u016f a \u017een klade d\u016fraz v\u00edce ne\u017e polovina \u017een, u mu\u017e\u016f je to necel\u00e1 \u010dtvrtina. Za d\u016fle\u017eit\u00fd tento parametr pova\u017euj\u00ed zejm\u00e9na obyvatel\u00e9 v\u011bt\u0161\u00edch \u010desk\u00fdch m\u011bst.<\/p>\n

Maximalizace zisku bez spole\u010densk\u00e9 odpov\u011bdnosti se firm\u00e1m nemus\u00ed vyplatit<\/strong><\/h4>\n

Pr\u016fzkum UniCredit Bank mezi v\u00edce ne\u017e tis\u00edci respondenty d\u00e1le uk\u00e1zal, \u017ee firmy sna\u017e\u00edc\u00ed se pouze o maximalizaci zisku za ka\u017edou cenu nenach\u00e1zej\u00ed u potenci\u00e1ln\u00edch zam\u011bstnanc\u016f p\u0159\u00edli\u0161 pochopen\u00ed. V\u00edce ne\u017e polovina respondent\u016f si mysl\u00ed, \u017ee je\u00a0maximalizace zisku stejn\u011b d\u016fle\u017eit\u00e1 jako spole\u010densky odpov\u011bdn\u00e9 chov\u00e1n\u00ed<\/strong>\u00a0zam\u011bstnavatele a jeho zam\u011b\u0159en\u00ed na trvalou udr\u017eitelnost. Dal\u0161\u00edch bezm\u00e1la 15 % respondent\u016f uvedlo, \u017ee je pro n\u011b spole\u010densk\u00e1 odpov\u011bdnost zam\u011bstnavatele dokonce d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e maximalizace jeho zisku. Naopak s\u00a0tvrzen\u00edm, \u017ee maximalizace zisku je hlavn\u00edm a jedin\u00fdm c\u00edlem podniku se ztoto\u017e\u0148uje m\u00e9n\u011b ne\u017e desetina dot\u00e1zan\u00fdch.<\/p>\n

\u0158ada \u010desk\u00fdch firem v\u010detn\u011b UniCredit Bank, na jej\u00ed\u017e podn\u011bt pr\u016fzkum vznikl, si v\u00fdznam odpov\u011bdn\u00e9ho chov\u00e1n\u00ed a trvale udr\u017eiteln\u00e9ho p\u0159\u00edstupu uv\u011bdomuje a je na tomto poli dlouhodob\u011b aktivn\u00ed nejen ve vztahu ke st\u00e1vaj\u00edc\u00edm\u00a0zam\u011bstnanc\u016fm \u010di uchaze\u010d\u016fm, ale tak\u00e9 k\u00a0z\u00e1kazn\u00edk\u016fm a \u0161ir\u0161\u00edmu okol\u00ed. Udr\u017eitelnost a transformace na n\u00edzkouhl\u00edkov\u00e9 prost\u0159ed\u00ed je kl\u00ed\u010dov\u00fdm faktorem pro budoucnost v\u010detn\u011b obchodn\u00edch strategi\u00ed. V \u017eeb\u0159\u00ed\u010dku nejudr\u017eiteln\u011bj\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b \u010dasopisu Corporate Knights pro rok 2022 z\u00edskala skupina UniCredit prvn\u00ed m\u00edsto v\u00a0It\u00e1lii a druh\u00e9 m\u00edsto v celosv\u011btov\u00e9 konkurenci.<\/p>\n

Udr\u017eitelnost je kl\u00ed\u010dov\u00fdm n\u00e1strojem nov\u00e9 obchodn\u00ed strategie UniCredit Unlocked, kterou skupina p\u0159edstavila v prosinci 2021 spolu s dal\u0161\u00edmi c\u00edli v oblasti ESG pro obdob\u00ed 2022\u20132024. UniCredit p\u0159edstavil nap\u0159\u00edklad c\u00edl dos\u00e1hnout objemu nov\u00fdch \u00fav\u011br\u016f v oblasti ESG, udr\u017eiteln\u00fdch dluhopis\u016f a soci\u00e1ln\u00edch \u00fav\u011br\u016f v celkov\u00e9 v\u00fd\u0161i 150 miliard eur. UniCredit tak\u00e9 investuje 100 milion\u016f eur s c\u00edlem zajistit f\u00e9rov\u00e9 a rovnom\u011brn\u011b distribuovan\u00e9 odm\u011b\u0148ov\u00e1n\u00ed, p\u0159i\u010dem\u017e se zav\u00e1zala do roku 2030 dos\u00e1hnout c\u00edle \u010dist\u00fdch nulov\u00fdch emis\u00ed skupiny a do roku 2050 c\u00edle nulov\u00fdch financovan\u00fdch emis\u00ed.<\/p>\n

Pom\u00e1haj\u00ed i zam\u011bstnanci<\/strong><\/h4>\n

UniCredit Bank, kter\u00e1 pat\u0159\u00ed ke kl\u00ed\u010dov\u00fdm hr\u00e1\u010d\u016fm na \u010desk\u00e9m trhu d\u00e1le v\u00fdznamn\u011b investuje do digitalizace, a to nejen pro v\u011bt\u0161\u00ed\u00a0dostupnost produkt\u016f pro z\u00e1kazn\u00edky online, ale t\u0159eba i vyu\u017e\u00edv\u00e1n\u00edm unik\u00e1tn\u00edho inteligentn\u00edho chatbota p\u0159i n\u00e1boru zam\u011bstnanc\u016f. Ti, kte\u0159\u00ed se nakonec zam\u011bstnanci UniCredit Bank skute\u010dn\u011b stanou, se pak mohou zapojit do cel\u00e9 \u0159ady projekt\u016f s\u00a0p\u0159\u00edzniv\u00fdm dopadem na spole\u010dnost. Jedn\u00edm z\u00a0nich je inciativa Social Impact Banking, jej\u00edm\u017e c\u00edlem je pomoci nejzraniteln\u011bj\u0161\u00edm skupin\u00e1m lid\u00ed s\u00a0finan\u010dn\u00edm vzd\u011bl\u00e1v\u00e1n\u00edm. Do projektu dobrovoln\u00fdch \u0161kolitel\u016f se p\u0159ihl\u00e1silo ji\u017e 165 zam\u011bstnanc\u016f UniCredit z \u010cesk\u00e9 republiky i Slovenska, kte\u0159\u00ed od z\u00e1\u0159\u00ed do prosince 2021 pro\u0161kolili \u017e\u00e1ky z\u00e1kladn\u00edch a st\u0159edn\u00edch \u0161kol na 18 r\u016fzn\u00fdch \u0161koln\u00edch za\u0159\u00edzen\u00edch. Celkem se v r\u00e1mci \u0161kolen\u00ed finan\u010dn\u00ed vzd\u011blanosti pro\u0161kolilo t\u00e9m\u011b\u0159 1600 \u017e\u00e1k\u016f.<\/p>\n

Krom\u011b dobrovolnick\u00fdch projekt\u016f je sou\u010d\u00e1st\u00ed odpov\u011bdn\u00e9ho p\u0159\u00edstupu firem zpravidla tak\u00e9 prevence korupce, d\u016fraz na dodr\u017eov\u00e1n\u00ed lidsk\u00fdch pr\u00e1v \u010di ohleduplnost k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed. Pr\u016fzkum UniCredit Bank se proto zab\u00fdval i t\u00edm, jak by \u010ce\u0161i reagovali, pokud by zjistili, \u017ee jejich zam\u011bstnavatel z\u00e1sady spole\u010densky odpov\u011bdn\u00e9ho chov\u00e1n\u00ed v\u00e1\u017en\u011b poru\u0161uje. Okam\u017eitou v\u00fdpov\u011bd\u00ed by situaci \u0159e\u0161ilo bezm\u00e1la 11 % lid\u00ed. T\u00e9m\u011b\u0159 43 % lid\u00ed by se nejprve sna\u017eilo o n\u00e1pravu s\u00a0t\u00edm, \u017ee by rozv\u00e1zali pracovn\u00ed pom\u011br, a\u017e pokud by k\u00a0n\u00ed v\u00a0ur\u010dit\u00e9m \u010dase nedo\u0161lo. P\u0159es 30 % lid\u00ed by se sice o n\u00e1pravu sna\u017eilo tak\u00e9, ale o v\u00fdpov\u011bdi by p\u0159i tom neuva\u017eovali.<\/p>\n

Udr\u017eiteln\u00fd provoz a financov\u00e1n\u00ed ESG projekt\u016f<\/strong><\/h4>\n

Odpov\u011bdnost firem nicm\u00e9n\u011b nehraje roli jen p\u0159i v\u00fdb\u011bru zam\u011bstnavatele uchaze\u010di na trhu pr\u00e1ce. Krit\u00e9rii udr\u017eitelnosti ozna\u010dovan\u00fdmi zkratkou ESG se st\u00e1le \u010dast\u011bji \u0159\u00edd\u00ed tak\u00e9 investo\u0159i a z\u00e1kazn\u00edci. \u010casto je v\u00a0t\u00e9to souvislosti zmi\u0148ov\u00e1na nap\u0159\u00edklad uhl\u00edkov\u00e1 neutralita. \u00a0Sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy lze realizovat dv\u011bma cestami. Jednou je snaha o to, aby pracovi\u0161t\u011b a vozidla zanech\u00e1vala co nejmen\u0161\u00ed uhl\u00edkovou stopu, druhou je realizace projekt\u016f spl\u0148uj\u00edc\u00edch krit\u00e9ria ESG. UniCredit Bank se aktivn\u011b v\u011bnuje i energetick\u00e9 transformaci a spolupracuje na \u0159ad\u011b projekt\u016f z oblasti financov\u00e1n\u00ed zelen\u00e9 energie. Nicm\u00e9n\u011b, ESG nen\u00ed jen o ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed, ale tak\u00e9 o soci\u00e1ln\u00ed odpov\u011bdnosti, proto se UniCredit zab\u00fdv\u00e1 bankovnictv\u00edm s pozitivn\u00edm soci\u00e1ln\u00edm dopadem, v\u00a0jeho\u017e r\u00e1mci financuje nap\u0159\u00edklad domovy pro seniory nebo jin\u00e1 soci\u00e1ln\u00ed za\u0159\u00edzen\u00ed.<\/p>\n

Jako c\u00edl m\u00e1 skupina UniCredit v\u00a0pr\u016fb\u011bhu n\u00e1sleduj\u00edc\u00edch t\u0159\u00ed let dos\u00e1hnout hranice 150 miliard eur v objemu financov\u00e1n\u00ed p\u0159ipadaj\u00edc\u00edho na projekty spl\u0148uj\u00edc\u00edch krit\u00e9ria ESG, nav\u00edc je skupina sou\u010d\u00e1st\u00ed Evropsk\u00e9 aliance pro \u010dist\u00fd vod\u00edk, kter\u00e1 se zab\u00fdv\u00e1 p\u0159ek\u00e1\u017ekami vyskytuj\u00edc\u00edmi se p\u0159i rozs\u00e1hl\u00e9m zav\u00e1d\u011bn\u00ed vod\u00edku a navrhuje opat\u0159en\u00ed, kter\u00e1 je umo\u017e\u0148uj\u00ed zm\u00edrnit, a zkoum\u00e1 takt\u00e9\u017e mo\u017enosti financov\u00e1n\u00ed a bankovn\u00ed zp\u016fsobilosti tohoto sektoru.<\/p>\n<\/div>\n

 <\/p>\n

Zdroj: automakers.cz<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cech\u016fm hodn\u011b z\u00e1le\u017e\u00ed na tom, jak se firmy chovaj\u00ed k\u00a0zam\u011bstnanc\u016fm i ke sv\u00e9mu okol\u00ed. Dodr\u017eov\u00e1n\u00ed z\u00e1sad spole\u010densk\u00e9 odpov\u011bdnosti v\u00a0podnikov\u00e9 sf\u00e9\u0159e a z\u00e1rove\u0148 trval\u00e9 udr\u017eitelnosti (ESG) pova\u017euje za d\u016fle\u017eit\u00e9 hned 93 % lid\u00ed. V\u00edce ne\u017e t\u0159i \u010dtvrtiny \u010cech\u016f pak tento faktor zohled\u0148uj\u00ed i p\u0159i rozhodov\u00e1n\u00ed o sv\u00e9m budouc\u00edm zam\u011bstnavateli. Firmy, je\u017e odpov\u011bdn\u00fd p\u0159\u00edstup podce\u0148uj\u00ed, se tak […]<\/p>\n","protected":false},"author":81,"featured_media":19847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nUCB: \u010ce\u0161i cht\u011bj\u00ed spole\u010densky odpov\u011bdn\u00e9 firmy | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/en\/19848-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UCB: \u010ce\u0161i cht\u011bj\u00ed spole\u010densky odpov\u011bdn\u00e9 firmy\" \/>\n<meta property=\"og:description\" content=\"\u010cech\u016fm hodn\u011b z\u00e1le\u017e\u00ed na tom, jak se firmy chovaj\u00ed k\u00a0zam\u011bstnanc\u016fm i ke sv\u00e9mu okol\u00ed. Dodr\u017eov\u00e1n\u00ed z\u00e1sad spole\u010densk\u00e9 odpov\u011bdnosti v\u00a0podnikov\u00e9 sf\u00e9\u0159e a z\u00e1rove\u0148 trval\u00e9 udr\u017eitelnosti (ESG) pova\u017euje za d\u016fle\u017eit\u00e9 hned 93 % lid\u00ed. V\u00edce ne\u017e t\u0159i \u010dtvrtiny \u010cech\u016f pak tento faktor zohled\u0148uj\u00ed i p\u0159i rozhodov\u00e1n\u00ed o sv\u00e9m budouc\u00edm zam\u011bstnavateli. 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