{"id":18373,"date":"2021-11-24T14:50:20","date_gmt":"2021-11-24T13:50:20","guid":{"rendered":"https:\/\/autoklastr.cz\/cs\/?p=18373"},"modified":"2021-11-24T17:11:44","modified_gmt":"2021-11-24T16:11:44","slug":"jak-mohou-vyrobci-automobilu-se-ziskem-prejit-od-produktu-ke-sluzbe","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/jak-mohou-vyrobci-automobilu-se-ziskem-prejit-od-produktu-ke-sluzbe\/","title":{"rendered":"Jak mohou v\u00fdrobci aut p\u0159ej\u00edt od produktu ke slu\u017eb\u011b?"},"content":{"rendered":"

Gener\u00e1ln\u00ed \u0159editel spole\u010dnosti WirelessCar sd\u00edl\u00ed sv\u016fj v\u00fdhled na digit\u00e1ln\u00ed slu\u017eby propojen\u00e9ho auta. Digit\u00e1ln\u00ed revoluce pokra\u010duje v p\u0159etv\u00e1\u0159en\u00ed z\u00e1\u017eitk\u016f z mobility, p\u0159i\u010dem\u017e do centra pozornosti se dost\u00e1v\u00e1 propojen\u00fd automobil.<\/span>\u00a0<\/strong><\/p>\n

Konektivita je nyn\u00ed pova\u017eov\u00e1na za kl\u00ed\u010d k \u0159e\u0161en\u00ed mnoha pr\u016fmyslov\u00fdch probl\u00e9m\u016f, a to jak pro \u0159idi\u010de, tak pro v\u00fdrobce automobil\u016f.<\/span>\u00a0<\/span>Datov\u00e9 a digit\u00e1ln\u00ed slu\u017eby spole\u010dn\u011b mohou nejen usnadnit nov\u00e9 funkce pro pohodl\u00ed a bezpe\u010dnost, ale tak\u00e9 zv\u00fd\u0161it loajalitu z\u00e1kazn\u00edk\u016f, pomoci splnit po\u017eadavky na udr\u017eitelnost a zv\u00fd\u0161it prodej elektrick\u00fdch vozidel.<\/span>\u00a0<\/span>V z\u00e1sad\u011b mohou tak\u00e9 pom\u00e1hat v\u00fdrobc\u016fm origin\u00e1ln\u00edch d\u00edl\u016f (OEM) se zm\u011bnou paradigmatu od v\u00fdrobce automobil\u016f k poskytovateli mobility, kdy\u017e se zam\u011b\u0159en\u00ed p\u0159esouv\u00e1 od produktu ke slu\u017eb\u011b.<\/span><\/p>\n

\u201ePokud jde o p\u0159em\u011bnu v\u00fdrobc\u016f OEM z produkt\u016f na slu\u017eby, je d\u016fle\u017eit\u00e9 prov\u00e9st p\u0159echod spr\u00e1vn\u011b,\u201c \u0159\u00edk\u00e1 Martin Rosell, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti WirelessCar. \u0160v\u00e9dsk\u00fd odborn\u00edk na digit\u00e1ln\u00ed slu\u017eby spolupracuje s p\u0159edn\u00edmi sv\u011btov\u00fdmi v\u00fdrobci automobil\u016f ji\u017e 20 let a pom\u00e1h\u00e1 jim umo\u017enit propojen\u00ed vozidel spolu se souvisej\u00edc\u00edmi slu\u017ebami. \u201eV\u00fdrobci automobil\u016f opravdu cht\u011bj\u00ed nav\u00e1zat spojen\u00ed se sv\u00fdmi spot\u0159ebiteli,\u201c \u0159\u00edk\u00e1 Rosell pro Automotive World.<\/span><\/p>\n

Propojen\u00ed se spot\u0159ebiteli<\/h3>\n

Spole\u010dnost WirelessCar po\u010d\u00edt\u00e1 mezi sv\u00e9 klienty n\u011bkter\u00e1 z nejv\u011bt\u0161\u00edch jmen v oboru (BMW, Nissan, Volkswagen, Subaru, Jaguar, Volvo…), ale je vlastn\u011bna Volkswagen Group, kter\u00e1 ji koupila od AB Volvo v roce 2018. Se zm\u011bnou vlastnictv\u00ed p\u0159i\u0161la m\u00edrn\u00e1 zm\u011bna obchodn\u00edho zam\u011b\u0159en\u00ed z u\u017eitkov\u00fdch vozidel na osobn\u00ed automobily. \u201eV t\u00e9 dob\u011b byl koncern VW vhodn\u011bj\u0161\u00ed,\u201c vysv\u011btluje Rosell. \u201eZat\u00edmco jsme propojili n\u00e1kladn\u00ed vozidla a vybudovali spr\u00e1vu vozov\u00e9ho parku, skute\u010dn\u011b jsme rostli s automobilov\u00fdm pr\u016fmyslem. Hledal jsem pr\u016fmyslov\u00e9ho vlastn\u00edka s pohledem zam\u011b\u0159en\u00fdm na vozidlo, kter\u00fd by p\u0159ihl\u00ed\u017eel na to, co jsme vyr\u00e1b\u011bli a Volkswagen Group v\u0161echno tohle spl\u0148oval. Je to nejv\u011bt\u0161\u00ed v\u00fdrobce automobil\u016f na sv\u011bt\u011b a my jsme se tam dostali ve spr\u00e1vn\u00fd \u010das.“<\/p>\n

\"VW<\/p>\n

VW vid\u011bl WirelessCar jako dal\u0161\u00ed krok ve v\u00fdvoji sv\u00e9ho digit\u00e1ln\u00edho ekosyst\u00e9mu.<\/em><\/p>\n

VW tla\u010d\u00ed do propojen\u00fdch slu\u017eeb, proto\u017ee se pova\u017euje sp\u00ed\u0161e jako poskytovatel mobility ne\u017e jako v\u00fdrobce plech\u016f. V dob\u011b akvizice WirelessCar tehdej\u0161\u00ed \u0159editel Digital & New Business\/Mobility Services ve zna\u010dce Volkswagen Christoph Hartung uvedl: \u201eNa\u0161\u00edm c\u00edlem je vyvinout z Volkswagenu poskytovatele mobility s pln\u011b propojen\u00fdm vozov\u00fdm parkem. Na\u0161i z\u00e1kazn\u00edci budou moci neust\u00e1le vyu\u017e\u00edvat digit\u00e1ln\u00ed slu\u017eby s p\u0159idanou hodnotou ve sv\u00fdch autech nebo na sv\u00fdch mobiln\u00edch za\u0159\u00edzen\u00edch.\u201c<\/p>\n

Ostatn\u00ed zna\u010dky maj\u00ed podobn\u00e9 n\u00e1pady a spole\u010dnost WirelessCar v\u00ed, \u017ee popt\u00e1vka po jej\u00ed odbornosti se bude jen zv\u011bt\u0161ovat. \u201eVolkswagen a st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edci rychle rostou, ale p\u0159ibudou i nov\u00ed z\u00e1kazn\u00edci,\u201c p\u0159edpov\u00edd\u00e1. \u201eV\u0161ichni jsou uprost\u0159ed t\u00e9to digit\u00e1ln\u00ed transformace. U r\u016fzn\u00fdch zna\u010dek se to odehr\u00e1v\u00e1 r\u016fzn\u00fdmi zp\u016fsoby, ale v\u0161echny m\u00ed\u0159\u00ed do stejn\u00e9 budoucnosti.\u201c<\/p>\n

Softwarov\u011b definovan\u00e9 auto se stalo pr\u016fmyslov\u00fdm m\u00f3dn\u00edm slovem. Jak zd\u016fraz\u0148uje Rosell, tvar, kter\u00fd to bude m\u00edt, se bude mezi v\u00fdrobci automobil\u016f li\u0161it, ale v\u017edy ukazuje na vyv\u00edjej\u00edc\u00ed se elektrickou architekturu vozidel. \u201eOdstran\u00edte n\u011bco jako 40 % a\u017e 60 % elektromechanick\u00fdch sou\u010d\u00e1st\u00ed v aut\u011b a nahrad\u00edte je softwarem. Je trendem j\u00edt po vlastn\u00edm opera\u010dn\u00edm syst\u00e9mu a vybudovat si pot\u0159ebn\u00e9 subsyst\u00e9my v aut\u011b, v\u0161echny napojen\u00e9 na hlavn\u00ed po\u010d\u00edta\u010d s opera\u010dn\u00edm syst\u00e9mem. To m\u016f\u017ee znamenat r\u016fzn\u00e9 v\u011bci, ale pro n\u00e1s to ve skute\u010dnosti znamen\u00e1, \u017ee vezmete \u010d\u00e1st cloudu a vlo\u017e\u00edte ji do auta. M\u016f\u017eete tam provozovat slu\u017eby, i kdy\u017e nejste p\u0159ipojeni k internetu.\u201c<\/p>\n

Najednou se auto st\u00e1v\u00e1 sp\u00ed\u0161e spot\u0159ebitelsk\u00fdm digit\u00e1ln\u00edm za\u0159\u00edzen\u00edm, jako je mobiln\u00ed telefon, kter\u00fd lze aktualizovat. Zav\u00e1d\u011bn\u00ed nov\u00fdch funkc\u00ed do vozu prost\u0159ednictv\u00edm aktualizac\u00ed se st\u00e1v\u00e1 z\u00e1sadn\u00ed. \u201ePro n\u00e1s to znamen\u00e1, \u017ee pot\u0159ebujeme p\u0159istupovat ke spr\u00e1vn\u00fdm dat\u016fm na spr\u00e1vn\u00e9m m\u00edst\u011b, abychom mohli poskytovat ty nejlep\u0161\u00ed slu\u017eby; a\u0165 u\u017e v aut\u011b, mezi dv\u011bma vozidly na silnici nebo v cloudu pro sd\u00edlenou mobilitu.\u201c<\/p>\n

Spojen\u00ed s v\u00edce zp\u016fsoby dopravy<\/h3>\n

Rosell v\u011b\u0159\u00ed, \u017ee je jen ot\u00e1zkou \u010dasu, ne\u017e se sektor mobility transformuje z produktov\u011b zalo\u017een\u00e9ho na pr\u016fmysl zalo\u017een\u00fd na slu\u017eb\u00e1ch. „P\u0159ijde to a my mus\u00edme b\u00fdt p\u0159ipraveni,“ tvrd\u00ed. Mezit\u00edm je dostatek prostoru pro vylep\u0161en\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. Provozovatel\u00e9 sd\u00edlen\u00fdch vozidel se nap\u0159\u00edklad nad\u00e1le pot\u00fdkaj\u00ed s optimalizac\u00ed um\u00edst\u011bn\u00ed vozidel a u\u017eivatel\u00e9 nemus\u00ed b\u00fdt schopni naj\u00edt v\u016fz pobl\u00ed\u017e, kdy\u017e ho pot\u0159ebuj\u00ed. Ale krom\u011b toho je tu cel\u00fd multimod\u00e1ln\u00ed aspekt, na kter\u00fd je t\u0159eba se p\u0159ipravit. \u201eMus\u00edme to propojit s jin\u00fdmi dopravn\u00edmi prost\u0159edky a vytvo\u0159it ekosyst\u00e9my, kter\u00e9 p\u0159id\u00e1vaj\u00ed hodnotu pro spot\u0159ebitele,\u201c dod\u00e1v\u00e1.<\/p>\n

To m\u016f\u017ee znamenat v\u011bt\u0161\u00ed roli pro peer-to-peer (P2P) slu\u017eby. Spole\u010dnost Accenture p\u0159edpov\u00edd\u00e1, \u017ee po\u010det vozidel pro sd\u00edlen\u00ed aut P2P na cel\u00e9m sv\u011bt\u011b vzroste z p\u0159ibli\u017en\u011b 200 000 v roce 2015 na 990 000 vozidel do roku 2025. \u201eSv\u00e9 auto pou\u017e\u00edv\u00e1m 2,64 % \u010dasu. To je prost\u011b sm\u011b\u0161n\u00e9, kdy\u017e vezmete v \u00favahu jeho hodnotu,\u201c \u0159\u00edk\u00e1 Rosell. Existuje mnoho zp\u016fsob\u016f, jak roz\u0161\u00ed\u0159it tuto m\u00edru vyu\u017eit\u00ed, i kdy\u017e n\u011bkdo nen\u00ed zcela p\u0159ipraven p\u0159edat kl\u00ed\u010de ciz\u00ed osob\u011b. Rosell douf\u00e1, \u017ee automobilky zavedou slu\u017eby, kter\u00e9 majitel\u016fm usnadn\u00ed sd\u00edlen\u00ed vozidel s kolegy, rodinn\u00fdmi p\u0159\u00edslu\u0161n\u00edky nebo bl\u00edzk\u00fdmi p\u0159\u00e1teli. „To by mohl b\u00fdt mal\u00fd za\u010d\u00e1tek, jen aby si lid\u00e9 zvykli na my\u0161lenku a za\u010dali budovat slu\u017ebu,“ navrhuje.<\/p>\n

Automobilky tento trend nabraly. V roce 2019 uvedla spole\u010dnost Volvo Cars na trh novou zna\u010dku M, kter\u00e1 nab\u00edz\u00ed p\u0159\u00edstup k voz\u016fm a slu\u017eb\u00e1m na vy\u017e\u00e1d\u00e1n\u00ed prost\u0159ednictv\u00edm aplikace. H\u00e5kan Samuelsson, prezident a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Volvo Cars, p\u0159i ozn\u00e1men\u00ed uveden\u00ed na trh uvedl: \u201eVolvo Cars se st\u00e1v\u00e1 v\u00edce ne\u017e jen automobilkou. Uv\u011bdomujeme si, \u017ee spot\u0159ebitel\u00e9 ve m\u011bstech p\u0159ehodnocuj\u00ed tradi\u010dn\u00ed vlastnictv\u00ed automobil\u016f. M je sou\u010d\u00e1st\u00ed na\u0161\u00ed odpov\u011bdi. Vyv\u00edj\u00edme se, abychom se stali p\u0159\u00edm\u00fdm poskytovatelem slu\u017eeb z\u00e1kazn\u00edk\u016fm v r\u00e1mci na\u0161eho nov\u00e9ho posl\u00e1n\u00ed \u201aSvobody pohybu\u2018.\u201c<\/p>\n

Gener\u00e1ln\u00ed \u0159editel VW Group Herbert Diess vyj\u00e1d\u0159il podobn\u00e9 my\u0161lenky. Za\u010d\u00e1tkem tohoto roku spole\u010dnost zah\u00e1jila nab\u00eddku na pron\u00e1jem giganta Europcar, co\u017e je krok, kter\u00fd podpo\u0159\u00ed Diess\u016fv c\u00edl p\u0159em\u011bnit VW na glob\u00e1ln\u00edho poskytovatele slu\u017eeb mobility. \u201eEuropcar poskytuje pokro\u010dil\u00e9 mo\u017enosti spr\u00e1vy vozov\u00e9ho parku a tak\u00e9 \u0161irokou s\u00ed\u0165 stanic na velk\u00fdch leti\u0161t\u00edch, n\u00e1dra\u017e\u00edch a m\u011bstsk\u00fdch lokalit\u00e1ch a pom\u016f\u017ee Volkswagenu urychlit pln\u011bn\u00ed jeho ambici\u00f3zn\u00edch c\u00edl\u016f v oblasti slu\u017eeb mobility,\u201c \u0159ekl tehdy Diess.<\/p>\n

\"Volvo<\/p>\n

Mobiln\u00ed zna\u010dka M od spole\u010dnosti Volvo roz\u0161\u00ed\u0159\u00ed sv\u00e9 mobiln\u00ed operace t\u00edm, \u017ee bude poskytovat p\u0159\u00edstup k voz\u016fm a slu\u017eb\u00e1m na vy\u017e\u00e1d\u00e1n\u00ed prost\u0159ednictv\u00edm aplikace.<\/em><\/p>\n

Spojen\u00ed s partnery<\/h3>\n

V\u00fdrobci automobil\u016f mohou m\u00edt z\u00e1jem tuto oblast vyu\u017e\u00edt, ale bude to vy\u017eadovat zna\u010dn\u00e9 inovace, investice a agilitu.<\/span>\u00a0„V\u016fdci v automobilov\u00e9m pr\u016fmyslu mus\u00ed j\u00edt o tento krok nav\u00edc,“ varuje Rosell.<\/span>\u00a0\u201eZ\u00e1vis\u00ed na p\u0159\u00edjmech z prodeje aut, ale p\u0159esun do slu\u017eeb je n\u011bco \u00fapln\u011b jin\u00e9ho.<\/span>\u00a0Pot\u0159ebujete nov\u00e9 obchodn\u00ed modely, pot\u0159ebujete opravdu skv\u011bl\u00e9 slu\u017eby, kter\u00e9 p\u0159it\u00e1hnou spot\u0159ebitele, a mus\u00ed b\u00fdt vytvo\u0159ena tak velk\u00e1 hodnota, aby si byl spot\u0159ebitel ochotn\u00fd za slu\u017ebu p\u0159iplatit.\u00a0<\/span><\/span>Proto\u017ee to nebude zadarmo, to je jist\u00e9.“<\/span><\/span><\/p>\n

Ve sv\u011btle tohoto nov\u00e9ho paradigmatu budou muset v\u00fdrobci automobil\u016f vyu\u017e\u00edt pomoc zven\u010d\u00ed, pokud cht\u011bj\u00ed ze sv\u00e9 digit\u00e1ln\u00ed budoucnosti vyt\u011b\u017eit maximum. Mnoho hr\u00e1\u010d\u016f v oboru hovo\u0159ilo o pot\u0159eb\u011b spolupracovat v d\u016fsledku nov\u00fdch investic do mobility a technologick\u00fdch po\u017eadavk\u016f a Rosell se k nim p\u0159id\u00e1v\u00e1. \u201eTento p\u0159echod nen\u00ed jednoduch\u00fd. Nen\u00ed to \u017e\u00e1dn\u00e1 raketov\u00e1 v\u011bda, ale je extr\u00e9mn\u011b slo\u017eit\u00e1,\u201c trv\u00e1 na sv\u00e9m. \u201eKa\u017ed\u00fd OEM se sebe\u00factou buduje sv\u016fj t\u00fdm pro digit\u00e1ln\u00ed transformaci a odd\u011blen\u00ed propojen\u00fdch voz\u016f. V\u0161ichni bojujeme o znalosti a zdroje, kter\u00fdch je dnes po cel\u00e9m sv\u011bt\u011b m\u00e1lo. Nikdo to nedok\u00e1\u017ee s\u00e1m. Mus\u00edme naj\u00edt partnerstv\u00ed a vybudovat ekosyst\u00e9my, kde ka\u017ed\u00fd p\u0159isp\u00edv\u00e1 t\u00edm, v \u010dem je nejlep\u0161\u00ed.\u201c<\/span><\/p>\n

Takov\u00fd ekosyst\u00e9m slibuje optimalizovanou mobilitu pro spot\u0159ebitele a doufejme, \u017ee i zisky pro poskytovatele slu\u017eeb.<\/span><\/p>\n

 <\/p>\n

<\/div>\n
Zdroj: automotiveworld.com<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Gener\u00e1ln\u00ed \u0159editel spole\u010dnosti WirelessCar sd\u00edl\u00ed sv\u016fj v\u00fdhled na digit\u00e1ln\u00ed slu\u017eby propojen\u00e9ho auta. Digit\u00e1ln\u00ed revoluce pokra\u010duje v p\u0159etv\u00e1\u0159en\u00ed z\u00e1\u017eitk\u016f z mobility, p\u0159i\u010dem\u017e do centra pozornosti se dost\u00e1v\u00e1 propojen\u00fd automobil.\u00a0 Konektivita je nyn\u00ed pova\u017eov\u00e1na za kl\u00ed\u010d k \u0159e\u0161en\u00ed mnoha pr\u016fmyslov\u00fdch probl\u00e9m\u016f, a to jak pro \u0159idi\u010de, tak pro v\u00fdrobce automobil\u016f.\u00a0Datov\u00e9 a digit\u00e1ln\u00ed slu\u017eby spole\u010dn\u011b mohou nejen usnadnit […]<\/p>\n","protected":false},"author":81,"featured_media":18374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\nJak mohou v\u00fdrobci aut p\u0159ej\u00edt od produktu ke slu\u017eb\u011b? | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/cs\/jak-mohou-vyrobci-automobilu-se-ziskem-prejit-od-produktu-ke-sluzbe\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak mohou v\u00fdrobci aut p\u0159ej\u00edt od produktu ke slu\u017eb\u011b?\" \/>\n<meta property=\"og:description\" content=\"Gener\u00e1ln\u00ed \u0159editel spole\u010dnosti WirelessCar sd\u00edl\u00ed sv\u016fj v\u00fdhled na digit\u00e1ln\u00ed slu\u017eby propojen\u00e9ho auta. 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