{"id":11256,"date":"2021-06-25T11:09:12","date_gmt":"2021-06-25T09:09:12","guid":{"rendered":"https:\/\/autoklastr.cz\/?p=11256"},"modified":"2021-07-01T11:10:04","modified_gmt":"2021-07-01T09:10:04","slug":"skoda-predstavila-firemni-strategii-v-doxu","status":"publish","type":"post","link":"https:\/\/autoklastr.cz\/cs\/skoda-predstavila-firemni-strategii-v-doxu\/","title":{"rendered":"\u0160koda p\u0159edstavila firemn\u00ed strategii v Doxu"},"content":{"rendered":"

\u0160kodovka svolala 24. \u010dervna mezin\u00e1rodn\u00ed novin\u00e1\u0159skou komunitu do pra\u017esk\u00e9ho klubu Dox+, aby p\u0159edvedla novou strategii dal\u0161\u00edho rozvoje, nazvanou NEXT LEVEL. Program \u00a0\u0160KODA STRATEGY 2030 prezentoval \u0161\u00e9f automobilky Thomas Sch\u00e4fer.<\/strong><\/span><\/p>\n

Jeho c\u00edlem je \u00fasp\u011b\u0161n\u00fd rozvoj v oblasti internacionalizace, elektrifikace a digitalizace. \u010cesk\u00e1 automobilka pl\u00e1nuje, \u017ee se do roku 2030 stane jednou z p\u011bti nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v Evrop\u011b, a vedouc\u00ed evropskou zna\u010dkou v Indii, Rusku a severn\u00ed Africe.<\/p>\n

Spole\u010dn\u011b s dal\u0161\u00edmi obchodn\u00edmi partnery, se z\u00e1stupci politick\u00e9 sf\u00e9ry a s koncernem Volkswagen pl\u00e1nuje spole\u010dnost \u0160KODA AUTO prom\u011bnit \u010ceskou republiku v centrum rozvoje elektromobility a zajistit tak st\u00e1vaj\u00edc\u00ed pracovn\u00ed m\u00edsta a vytvo\u0159it nov\u00e1. V nov\u00e9 strategii jsou pevn\u011b zakotveny i konkr\u00e9tn\u00ed c\u00edle na podporu ekologie a diverzity. Realizace se zam\u011b\u0159\u00ed na dva hlavn\u00ed motivy \u2013 efektivitu a zjednodu\u0161en\u00ed.<\/p>\n

P\u0159edseda p\u0159edstavenstva Thomas Sch\u00e4fer v Doxu vysv\u011btlil:<\/strong><\/p>\n

\u201eNa\u0161\u00ed novou strategi\u00ed NEXT LEVEL \u2013 \u0160KODA STRATEGY 2030 d\u00e1v\u00e1me konkr\u00e9tn\u00ed odpov\u011bdi na ot\u00e1zky, jak spole\u010dnost \u0160KODA AUTO \u00fasp\u011b\u0161n\u011b provedeme procesem transformace a jak zajist\u00edme, aby byla v roce 2030 je\u0161t\u011b siln\u011bj\u0161\u00ed ne\u017e dnes. Zna\u010dka \u0160KODA m\u00e1 neuv\u011b\u0159iteln\u00fd potenci\u00e1l. Ten v p\u0159\u00ed\u0161t\u00edch letech je\u0161t\u011b v\u00edce zu\u017eitkujeme, a dle n\u011bj jsme si stanovili ambici\u00f3zn\u00ed c\u00edle: chceme se vypracovat mezi p\u011bt nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v Evrop\u011b, hodl\u00e1me se st\u00e1t vedouc\u00ed evropskou zna\u010dkou v perspektivn\u00edch regionech Indie, Ruska a severn\u00ed Afriky a z domovsk\u00e9 \u010cesk\u00e9 republiky hodl\u00e1me vybudovat centrum elektromobility, abychom zajistili st\u00e1vaj\u00edc\u00ed pracovn\u00ed m\u00edsta a vytvo\u0159ili nov\u00e1. \u0160KODA AUTO do t\u00e9to zaj\u00edmav\u00e9 budoucnosti vstupuje ze siln\u00e9 pozice a j\u00e1 se t\u011b\u0161\u00edm na to, \u017ee spole\u010dn\u011b s v\u00edce ne\u017e 43 000 \u0161kodov\u00e1ky na cel\u00e9m sv\u011bt\u011b a s na\u0161\u00edm soci\u00e1ln\u00edm partnerem Odbory KOVO tuto spole\u010dnost v p\u0159\u00ed\u0161t\u00edch letech dovedeme na vy\u0161\u0161\u00ed \u00farove\u0148.\u201c<\/p>\n

Nov\u00e1 strategie NEXT LEVEL \u2013 \u0160KODA STRATEGY 2030 stav\u00ed na \u00fasp\u011b\u0161\u00edch dosavadn\u00ed Strategie 2025. Pro cestu do budoucnosti automobilka definuje novou vizi i misi. Nov\u00e1 vize zn\u00ed: \u201eWe will help the world live smarter\u201c, nov\u00e1 mise pak: \u201eModern accessible mobility with everything you need and surprises you love.\u201c<\/p>\n

T\u0159\u00ed hlavn\u00ed priority: EXPAND, EXPLORE a ENGAGE<\/strong><\/p>\n

Strategie NEXT LEVEL \u2013 \u0160KODA STRATEGY 2030 se zam\u011b\u0159uje na t\u0159i priority, kter\u00e9 lze shrnout do hesel EXPAND, EXPLORE a ENGAGE. C\u00edlem, kter\u00fd je nad\u0159azen priorit\u011b EXPAND, je pov\u00fd\u0161it zna\u010dku \u0160KODA mezi p\u011bt nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek automobil\u016f v Evrop\u011b. Toho chce zna\u010dka dos\u00e1hnout pos\u00edlen\u00edm pozice v segmentu cenov\u011b dostupn\u00fdch voz\u016f. P\u0159\u00edkladem je model \u0160KODA FABIA se z\u00e1kladn\u00ed cenou pod hranic\u00ed 14 000 eur. D\u00e1le se portfolio produkt\u016f do roku 2030 roz\u0161\u00ed\u0159\u00ed o minim\u00e1ln\u011b t\u0159i dal\u0161\u00ed \u010dist\u011b elektrick\u00e9 modely, kter\u00e9 budou cenou a velikost\u00ed pod \u00farovn\u00ed modelu \u0160KODA ENYAQ iV.<\/p>\n

Spole\u010dnost \u0160KODA AUTO bude \u2013 v z\u00e1vislosti na rozvoji trhu \u2013 usilovat o to, aby pod\u00edl pln\u011b elektrick\u00fdch model\u016f na prodej\u00edch zna\u010dky \u0160KODA v Evrop\u011b \u010dinil 50 a\u017e 70 %.<\/p>\n

\u010cesk\u00e1 republika se m\u00e1 st\u00e1t centrem elektromobility<\/strong><\/p>\n

Aby jak spole\u010dnost \u0160KODA AUTO, tak jej\u00ed tuzemsk\u00fd trh \u010cesk\u00e1 republika z procesu transformace vy\u0161ly pos\u00edlen\u00e9, pracuje automobilka spole\u010dn\u011b se sv\u00fdmi partnery na tom, aby se zem\u011b stala jedn\u00edm z center elektromobility. Konkr\u00e9tn\u011b se maj\u00ed do roku 2030 ve v\u0161ech t\u0159ech \u010desk\u00fdch v\u00fdrobn\u00edch z\u00e1vodech spole\u010dnosti \u0160KODA AUTO, v Mlad\u00e9 Boleslavi, Kvasin\u00e1ch a Vrchlab\u00ed, vyr\u00e1b\u011bt elektrick\u00e9 vozy nebo
\nelektrick\u00e9 komponenty.<\/p>\n

Aktu\u00e1ln\u011b se v Mlad\u00e9 Boleslavi ji\u017e vyr\u00e1b\u011bj\u00ed vysokonap\u011b\u0165ov\u00e9 trak\u010dn\u00ed baterie pro plug-in hybridn\u00ed modely \u0160KODA SUPERB iV a OCTAVIA iV i pro modely dal\u0161\u00edch koncernov\u00fdch zna\u010dek. Za\u010d\u00e1tkem p\u0159\u00ed\u0161t\u00edho roku bude nav\u00edc v Mlad\u00e9 Boleslavi zah\u00e1jena v\u00fdroba bateriov\u00fdch syst\u00e9m\u016f pro koncernovou platformu MEB, na n\u00ed\u017e je postaven model \u0160KODA ENYAQ iV. \u010cesk\u00e1 automobilka nav\u00edc spole\u010dn\u011b s partnery pracuje na pos\u00edlen\u00ed stabiln\u00ed dodavatelsk\u00e9 struktury pro dal\u0161\u00ed rozvoj elektromobility.<\/p>\n

Na cest\u011b k vedouc\u00ed evropsk\u00e9 zna\u010dce v Indii, Rusku a severn\u00ed Africe Sou\u010d\u00e1st\u00ed priority EXPLORE je z\u00e1m\u011br, aby se \u0160KODA do roku 2030 stala vedouc\u00ed evropskou zna\u010dku na perspektivn\u00edch trz\u00edch Indie, Ruska a severn\u00ed Afriky. To p\u0159isp\u011bje ke glob\u00e1ln\u00edmu prodejn\u00edmu potenci\u00e1lu ve v\u00fd\u0161i 1,5 milionu voz\u016f za rok. Automobilka \u0160KODA AUTO p\u0159evzala za tyto regiony odpov\u011bdnost v r\u00e1mci koncernu Volkswagen. Ned\u00e1vno byla zah\u00e1jena v\u00fdroba modelu \u0160KODA KUSHAQ \u2013 prvn\u00edho automobilu zna\u010dky \u0160KODA, kter\u00fd byl v r\u00e1mci projektu INDIA 2.0 uveden na indick\u00fd trh. Ve st\u0159edn\u011bdob\u00e9m horizontu se pl\u00e1nuje uveden\u00ed modelu \u0160KODA KUSHAQ i na dal\u0161\u00edch r\u016fstov\u00fdch trz\u00edch.<\/p>\n

Simply Clever 2.0: \u0160KODA z\u016fst\u00e1v\u00e1 funk\u010dn\u00ed i v digit\u00e1ln\u00ed dob\u011b<\/strong><\/p>\n

T\u0159et\u00ed priorita ENGAGE zahrnuje specifick\u00e9 c\u00edle pro oblasti digit\u00e1ln\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, ekologie, diverzity a vzd\u011bl\u00e1v\u00e1n\u00ed. \u010cesk\u00e1 automobilka se tak chce mimo jin\u00e9 st\u00e1t m\u011b\u0159\u00edtkem pro Simply Clever User Experience, tedy z\u00e1kaznickou zku\u0161enost. Ka\u017ed\u00fd z\u00e1kazn\u00edk m\u00e1 b\u00fdt schopen hned napoprv\u00e9 a intuitivn\u011b ovl\u00e1dat sv\u016fj nov\u00fd v\u016fz nebo slu\u017ebu od zna\u010dky \u0160KODA. Prvn\u00edm takov\u00fdm projektem je PowerPass, umo\u017e\u0148uj\u00edc\u00ed jednoduch\u00e9 a pohodln\u00e9 nab\u00edjen\u00ed elektrifikovan\u00fdch model\u016f zna\u010dky \u0160KODA. Bude k dispozici na v\u00edce ne\u017e 30 trz\u00edch a umo\u017en\u00ed nab\u00edjen\u00ed nav\u00edce ne\u017e 210 000 nab\u00edjec\u00edch stanic\u00edch v Evrop\u011b.<\/p>\n

Je\u0161t\u011b p\u0159\u00edjemn\u011bj\u0161\u00ed m\u00e1 b\u00fdt tak\u00e9 samotn\u00fd n\u00e1kupn\u00ed proces vozu zna\u010dky \u0160KODA. Automobilka d\u00e1le roz\u0161i\u0159uje koncept virtu\u00e1ln\u00edho showroomu a vyty\u010dila si za c\u00edl prod\u00e1vat u\u017e v roce 2025 ka\u017ed\u00fd p\u00e1t\u00fd v\u016fz online. V Belgii, Nizozemsku, Polsku a v \u010cesk\u00e9 republice vyu\u017e\u00edvaj\u00ed z\u00e1kazn\u00edci t\u00e9to mo\u017enosti u\u017e dnes.<\/p>\n

V\u00fdrazn\u011b vy\u0161\u0161\u00ed ekologick\u00e9 c\u00edle: sn\u00ed\u017een\u00ed flotilov\u00fdch emis\u00ed o v\u00edce ne\u017e 50 %<\/strong><\/p>\n

Spole\u010dnost \u0160KODA AUTO zintenzivnila sv\u00e9 \u00fasil\u00ed v oblasti ekologie a v\u00fdrazn\u011b zp\u0159\u00edsnila sv\u00e9 ekologick\u00e9 c\u00edle. Automobilka pl\u00e1nuje ve srovn\u00e1n\u00ed s rokem 2020 sn\u00ed\u017eit flotilov\u00e9 emise o 50 % a do roku 2030 p\u0159ejde ve v\u0161ech \u010desk\u00fdch a indick\u00fdch z\u00e1vodech na uhl\u00edkov\u011b neutr\u00e1ln\u00ed v\u00fdrobu. V\u00fdroba ve Vrchlab\u00ed je uhl\u00edkov\u011b neutr\u00e1ln\u00ed ji\u017e od konce lo\u0148sk\u00e9ho roku.<\/p>\n

Zdroj: automakers.cz<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160kodovka svolala 24. \u010dervna mezin\u00e1rodn\u00ed novin\u00e1\u0159skou komunitu do pra\u017esk\u00e9ho klubu Dox+, aby p\u0159edvedla novou strategii dal\u0161\u00edho rozvoje, nazvanou NEXT LEVEL. Program \u00a0\u0160KODA STRATEGY 2030 prezentoval \u0161\u00e9f automobilky Thomas Sch\u00e4fer. Jeho c\u00edlem je \u00fasp\u011b\u0161n\u00fd rozvoj v oblasti internacionalizace, elektrifikace a digitalizace. \u010cesk\u00e1 automobilka pl\u00e1nuje, \u017ee se do roku 2030 stane jednou z p\u011bti nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v […]<\/p>\n","protected":false},"author":4,"featured_media":11257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"kategorie_prispevku":[],"acf":[],"yoast_head":"\n\u0160koda p\u0159edstavila firemn\u00ed strategii v Doxu | Autoklastr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoklastr.cz\/en\/skoda-predstavila-firemni-strategii-v-doxu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:locale:alternate\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160koda p\u0159edstavila firemn\u00ed strategii v Doxu\" \/>\n<meta property=\"og:description\" content=\"\u0160kodovka svolala 24. \u010dervna mezin\u00e1rodn\u00ed novin\u00e1\u0159skou komunitu do pra\u017esk\u00e9ho klubu Dox+, aby p\u0159edvedla novou strategii dal\u0161\u00edho rozvoje, nazvanou NEXT LEVEL. 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Jeho c\u00edlem je \u00fasp\u011b\u0161n\u00fd rozvoj v oblasti internacionalizace, elektrifikace a digitalizace. \u010cesk\u00e1 automobilka pl\u00e1nuje, \u017ee se do roku 2030 stane jednou z p\u011bti nejprod\u00e1van\u011bj\u0161\u00edch zna\u010dek v […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autoklastr.cz\/cs\/skoda-predstavila-firemni-strategii-v-doxu\/\" \/>\n<meta property=\"og:site_name\" content=\"Autoklastr\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T09:09:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T09:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autoklastr.cz\/wp-content\/uploads\/2021\/07\/Skoda_NEXT-LEVEL-Small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adam.priechodsky\" \/>\n<meta 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